The document summarizes the major marketing intermediaries involved in getting products from manufacturers to consumers. It discusses different types of retailers like stores and non-stores, as well as different types of stores. It also discusses wholesalers and their role in selling goods to retailers. Finally, it provides an overview of the key aspects of market logistics, including planning infrastructure to meet demand, implementing physical flows, and developing operational excellence across key areas. It notes market logistics cost is determined by factors like transportation, warehousing, and lost sales due to delivery delays.

1. Hey there!
Smart Shopper.

2. Ever wondered how the products you
buy reach you?

3. Well, there is a process..

4. There are a no. of sub-steps,
that are called
Major Marketing
Intermediaries
A presentation by Shalvi Rathi,MNNIT Allahabad under
Prof.Sameer Mathur,IIM Lucknow,
Marketing internship 2015

5. Intermediaries

6. Retailing

7. What is retailing?
Retailing includes all the activities in selling goods or services directly to
final consumers for personal, non-business use.

8. Types of retailers
Store
Non-
Store
Retail
Organization

9. 1.Store retailers

12. 1.3 Supermarket
(Large, low-cost, low-margin, high-volume, self-
service store)

13. 1.4Convenience
Store
(Small store in residential
area, often open 24/7)

14. 1.5 Drug Store
(Prescription and pharmacies)

15. 1.6 Discount Store
(Standard or specialty merchandise)

16. 1.7 Extreme
value or hard-
discount store
( A more restricted
merchandise mix than
discount stores)

17. 2.Non-Store Retailing

18. 2.1 Direct Selling
(selling door-to-door)

19. 2.2Direct marketing
(telemarketing,television direct-response
marketing,electronic shopping)

20. 2.3Automatic Vending

21. 2.4 Buying Service
(storeless retailer serving a specific clientele)

22. 3.Retail Organisations

23. 3.1 Corporate chain store
(Two or more outlets owned and controlled,
employing central buying and
merchandising, and selling similar lines of
merchandise)

24. 3.2Voluntary chain
( A wholesaler-sponsored group of independent
retailers engaged in bulk buying and
common merchandising)

25. 3.3 Retailer cooperative
( Independent retailers using a central buying
organization and joint promotion
efforts.)

26. Wholesaling
Wholesaling includes all the activities
in selling goods or services to those
who buy for resale orbusiness use.

27. Why have wholesalers at all when we
have retailers?
Selling and
Promoting
Transportation
Warehousing
Bulk
breaking Financing

28. Wholesaling
Merchant Full-service
Limited
Service
Broker/Agents Specialized

30. Market logistics includes planning the
infrastructure to meet demand, then
implementing and
controlling the physical flows of materials and
final goods from points of origin to points of
use, to
meet customer requirements at a profit

31. Four step system
Deciding on the company’s value proposition to its
customers
Selecting the best channel design and network strategy for
reaching the customers
Developing operational excellence in sales forecasting,
warehouse management, transportation
management, and materials management
Implementing the solution with the best information
systems, equipment, policies, and procedures

32. The magical Equation
Each possible market-logistics system will lead to
the following cost:
M=T +FW+VW+S
where
M = total market-logistics cost
T =total freight cost VW =total variable warehouse
costs
S =total cost of lost sales due to average delivery
delay

33. Thank you!