This document discusses private label brands, which are brands that are developed by retailers and wholesalers rather than manufacturers. Private labels allow retailers to generate higher profit margins because they incur lower costs for research, development, advertising, sales promotion, and distribution compared to national brands. The document also distinguishes between private labels, which are branded products, and generics, which are unbranded and plain versions of common goods. It notes that generic drugs have become very profitable and that the growth of private labels has also benefited from declining national brands.

1. Private Labels
If you don’t know what I’m talking about,
then
you know nothin, Jon Snow.

2. A presentation by Shalvi Rathi
MNNIT ALLAHABAD under
Prof. Sameer Mathur,
IIM Lucknow
Marketing internship,2015

3. Private Labels
A private label brand (also called a reseller, store, house, or distributor
brand) is a brand that retailers and wholesalers develop.

4. Benetton, The Body Shop, and Marks
& Spencer carry mostly
own-brand merchandise.

5. Role of Private Labels
Why do intermediaries sponsor their own brands?

6. • Research and
development,
advertising,
• Sales promotion,
• Physical distribution, are
also much lower, so
private labels can
generate a higher profit
margin.

7. Difference between Private Labels and
Generics

8. Generics are
unbranded,
plainly packaged,
less expensive
versions of common
products such as
spaghetti, paper
towels, and
canned peaches.

9. Generic Drugs
Generic drugs have become big business. By making knockoffs
faster and in larger quantities,
Israel’s Teva has become the world’s biggest generic drugmaker, with
revenue of $14 billion.

10. Although retailers
get credit for the
success of private
labels, the
growing power of
store brands
has also benefited
from the
weakening of
national brands.

11. Thank you