The document summarizes marketing and logistics decisions made by retailers as intermediaries. It discusses defining target markets, choosing appropriate channels to reach audiences, selecting product assortments that match target markets, sourcing merchandise, providing services, and designing store atmospheres. It also outlines decisions regarding order processing, inventory management, warehouse operations, and transportation to effectively move goods at reduced costs. The presentation was made by Shalvi Rathi for a marketing internship at IIM Lucknow under Prof. Sameer Mathur.

1. Decisions made by the
Intermediaries
A presentation made by Shalvi Rathi,
MNNIT Allahabad under
Prof. Sameer Mathur,IIM Lucknow,
Marketing Internship,2015

2. Marketing Decisions
made by the Retailers

3. 1.TARGET MARKET
Defining the right audience

4. Channels to reach the audience-retail channel, a direct-response Internet
site, virtual malls, and thousands of links on affiliated sites.
2.Channels

5. The retailers product assortment must match the target market shopping
expectations in breadth and depth.
3. PRODUCT ASSORTMENT

6. 4. PROCUREMENT
Merchandise sources, policies, and practices

7. 5.SERVICES
Prepurchase,Postpurchase,Ancillary

8. 6. STORE ATMOSPHERE
The interior design and aura

9. Market Logistics Decisions

10. 1.Order Processing
shorten the order-to-payment
cycle

11. 2.Inventory
Manage cost effectiveness

12. 3.Warehouse
Reducing stocks,increase cost saving

13. 4.Transportation
Shipping goods cost effectively

14. Thank you