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How can a company build and manage its product mix & product lines ?
1.
How can a
company build and manage its product mix & product lines ?
2.
EACH PRODUCT IS
RELATEDTO OTHER PRODUCTTO ENSURETHAT A FIRM IS OFFERING & MARKETING OPTIMAL SET OF PRODUCTS.
3.
4.
PRODUCT SYSTEM
5.
PRODUCT MIX
6.
MICHELIN HAS 3
PRODUCT LINES, i) TYRES ii) MAPS iii) RESTAURANT RATING SERVICES
7.
Company’s product mix
consists of, i) Width ii) Length iii)Depth iv)Consistency
8.
TO BUILD &
MANAGE PRODUCT LINES…
9.
“PLA”- PRODUCT LINE
ANALYSIS
10.
I. SALES AND
PROFITS
11.
II. MARKETING PROFILE
12.
PLA PRODUCT MIX PRICING PRODUCT LINE LENGTH
13.
14.
PROF. SAMEER MATHUR Indian
Institute Of Management, Professor in Marketing www.IIMInternship.com Created By; SIDHANT PATI NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA As an intern, under the guidance of,
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