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Advertising's New Medium: Human Experience

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Manisha Shrivastava

The art of advertising

Presentations & Public Speaking
1 of 28
Advertising’s New Experience Human Experience HAVARD BUSINESS REVIEW
MARKETERS MUST FOCUS LESS ON WHAT ADVERTISING SAYS TO ITS TARGETS & MORE ABOUT WHAT IT DOES FOR THEM
DOMAINS THAT NEED FOCUS 1. THE PUBLIC SPHERE 2. THE SOCIAL SPHERE 3. THE TRIBAL SPHERE 4. THE PSYCOLOGICAL SPHERE
THE WAY PEOPLE USE MOBILE…
PRINCIPLES FOLLOWED 1. THEY ARE RELEVANT IN CONTEXT 2. THEY HELP PEOPLE REACH OBJECTIVES 3. THEY ARE BRANDED INTERVENTIONS 4. THEY PROVIDE ENGAGING, REFRESHING, OR COMPELLING EXPERIENCES
WHAT THEY ASPIRE TO DO… 1. THEY SEEK TO CREATE HABITS 2. THEY GUIDE COGNITION 3. THEY CONNECT A BRAND WITH A MOOD OR EMOTION
STEPS WHICH OFFER A USEFUL FRAMEWORK…
PROF. SAMEER MATHUR Indian Institute Of Management, Lucknow Professor in Marketing www.IIMInternship.com Created By; SIDHANT PATI NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA As an intern, under the guidance of,

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Advertising's New Medium: Human Experience

  • 1. Advertising’s New Experience Human Experience HAVARD BUSINESS REVIEW
  • 2.
  • 3.
  • 4.
  • 5. MARKETERS MUST FOCUS LESS ON WHAT ADVERTISING SAYS TO ITS TARGETS & MORE ABOUT WHAT IT DOES FOR THEM
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  • 7. DOMAINS THAT NEED FOCUS 1. THE PUBLIC SPHERE 2. THE SOCIAL SPHERE 3. THE TRIBAL SPHERE 4. THE PSYCOLOGICAL SPHERE
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  • 11. THE WAY PEOPLE USE MOBILE…
  • 12. PRINCIPLES FOLLOWED 1. THEY ARE RELEVANT IN CONTEXT 2. THEY HELP PEOPLE REACH OBJECTIVES 3. THEY ARE BRANDED INTERVENTIONS 4. THEY PROVIDE ENGAGING, REFRESHING, OR COMPELLING EXPERIENCES
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  • 19. WHAT THEY ASPIRE TO DO… 1. THEY SEEK TO CREATE HABITS 2. THEY GUIDE COGNITION 3. THEY CONNECT A BRAND WITH A MOOD OR EMOTION
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  • 21. STEPS WHICH OFFER A USEFUL FRAMEWORK…
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  • 28. PROF. SAMEER MATHUR Indian Institute Of Management, Lucknow Professor in Marketing www.IIMInternship.com Created By; SIDHANT PATI NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA As an intern, under the guidance of,