This document summarizes key lessons and concepts covered during Anurag Jain's marketing internship under Dr. Sameer Mathur. It discusses three modules that focused on presentation skills, core marketing management concepts, and case study analysis. The marketing management concepts module covered topics like marketing strategies, consumer behavior, customer relationship management, and branding. It also analyzed an HBR article about moving advertising away from interruptive messages and targeting it towards creating value in consumers' public, social, tribal, and psychological spheres. The internship provided hands-on learning of presentation skills, marketing fundamentals, and how to analyze real-world case studies.

1. Marketing Internship
under
Dr. Sameer
Mathur
Anurag Jain, NIT Allahabad

2. Module One

3. AT
MAKING PRESENTATIONS
(from eminent
PRESENTATION GURUS)

4. Jesse Desjardins -
Things not to do
while making a
presentations

5. Too much
INFORMATION

6. Not enough VISUALS

7. Horrible QUALITY

8. VISUAL vomit

9. Lack of PREPERATION

10. But the Most important part is
STORY-TELLING

11. Something from Garr Reynolds
Prepare
Design
Deliver

13. Module TwoModule Two

14. Was all about
this book

15. Also called “The Bible” of
marketing

16. Learnt the basic concepts
Marketing Managemen

17. Concepts about:
What’
s

18. Marketing Strategies
in 21st Century
Changes due to digital
age

19. Consumer’s needs, demands,
value & satisfaction

20. Identifying & Creating
demands, target specific
segment

22. Holistic Marketing-
Everything matters in
Marketing

23. How to design
& manage
services

24. About Customer
Relationship
Management

25. Communicating and
Deliveries to Customer

26. Brand
Positioning

27. About Going Global

29. ModuleThreeModule TwoModule Three

30. Reviewing and Analysing case
studies

31. 3 case studies covering entirely
different spheres

32. The Case Studies
The Springfield
Northeasters
Goodyear The
Aquatred Launch
Mountain Man
Brewing Company

33. What’s the
case-
A detailed
reading

34. Understanding
situation

35. Finding the
Problem

36. Making
Assumptions

37. Solving the
Problem

38. Finding
Alternatives

39. Making a
Conclusion

40. ModuleFourModule TwoModule Four

41. Analysing
Articles

42. HBR Article
“Advertising’s New Medium: Human
Experience”

43. Lots of non-useful
advertisements these days

44. They’re at TV, radio, print, mobile devices, displays,
ATMs, and information kiosks to taxis, trains,
buses, elevators, gas stations, bars, restaurants,
and subways
In Short- EVERYWHERE, just like the
divine

45. But Most people ignore or try to
avoid them

46. People should be
approached strategically,
not blindly

47. Advertising
should focus
more what it does
for consumers

48. Four domains for approach
The
Public
Sphere
The
Social
Sphere
The
Tribal
Sphere
The
Psychol
ogical
Sphere

49. The Public Sphere-
Targeting when
people are idle

50. The Social Sphere- social
interactions twisted with
advertising

51. The Tribal Sphere- creating
consumers’ identification with
focussed groups
Royal Enfield Bikers

52. The Psychological Sphere-
Putting things into People’s
Emotions

53. Placing
Ads in
the
Spheres
Define
objective
s first
from a
consume
rs’ point
of view
Target
the
campaign
to create
value for
consume
rs
Test,
listen,
and
adjust
ads to
improve
the
customer
experien
Evaluate
an
expansio
n
strategy
Constantl
y look for
ways to
refresh
the
message

55. DISCLAIMER
•Created by ANURAG JAIN, NIT ALLAHABAD,
during an internship by Prof. Sameer Mathur,
IIM Lucknow.
• www.IIMInternship.com