Magento 20/20: Delivering Exceptional Commerce Experiences

1. Magento
Commerce
COMMERCE
WITHOUT LIMITS

2. One small step for A man,
One Giant leap for Mankind
Magento 20/20: Delivering

3. Magento Business Solutions Architect
Ray Bogman

4. Agenda
© 2018 Magento, Inc. Page | 4
• What’s new in Magento 2.3?
• Digital Experience to the MAX
• The Experience is the BRAND

5. © 2018 Magento, Inc. Page | 5
What’s new in Magento 2.3?

6. Top request in partner feature voting!
• Manage stock in multiple locations to
reflect physical inventory
• Real-time sourcing controls how
locations are selected for delivery
• Inventory reservations for highly
performant checkout and accurate
quantity available
• API coverage for integration with 3rd
party inventory systems
Multi-Source Inventory (MSI)
#3

7. High Performance API’s
• GraphQL – flexible storefront API supporting PWA,
mobile, and “headless” deployments for Magento
• Async REST – all REST API calls can be called
asynchronously for better scalability
• Bulk Web APIs – REST API calls now accept multiple
entities for better performance and scalability
• Community contribution
• Well documented (DevDocs)
• High Performance
API’s (new)
#1

8. of Magento Merchants already sell on
Amazon Marketplaces.
• Reach more customers by promoting your products
with online marketplaces & advertising platforms
• Seamlessly sync your Magento store to efficiently
promote, sell and fulfill across channels
• Dynamic pricing & placement optimization based on
performance & data intelligence
• Quickly see business performance across all
channels
Channel Availability
• Amazon Marketplace integration now in EAP
• Google Merchant Center and Ads integration in
development
• Magento plans to announce support for additional
channels
Sales & Advertising Channels
60%

9. Intuitive content management & accurate preview
of Magento merchants make marketing
content changes on a weekly basis.
• Quickly launch richer, more compelling shopping
experiences
• Intuitive interface enables non-technical
personnel
• WYSIWYG, “in-context” content editing
• Drag & drop positioning of content elements,
including ability to update page layouts by adding
multiple columns of content
• “True” storefront preview
• Streamline process of making content changes
Page Builder
2.3
48%

10. PageBuilder In Action

11. Magento Commerce
Progressive Web Apps (PWA Studio)
Increase (on average) in mobile
conversion and performance with PWA
based on examples from Google and others.
50%
PWA is the future
High performance for blazing
fast shopping experiences
New experiences including
offline support, push
notifications and payments.
Focus on developer experience
All new front-end development
toolchain based on research and
collaboration with Google.
Modern technologies including
React, Redux, Webpack,
GraphQL, and others
Significant improvements to
developer workflow improving
velocity and project estimates
Performance
>50% faster pages at Forbes
>50% faster at Weather Channel
Revenue and Conversions
+9% in revenue/visit at West Elm
+17% conversions at Lancôme

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Digital Experience to the MAX

13. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Magent
oUndisputed leadership in designing and
delivering great customer experiences
World’s #1 Commerce Platform for
brands across B2C and B2B

14. Embedding Magento Commerce into the Adobe Experience Cloud provides a flexible
platform to Make Every Moment Personal and Every Experience Shoppable
AWARENESS
“I have a problem”
SUPPORT
“How do I enrich my ownership
experience?”
DISCOVERY
“How do I solve my problem”
CONSIDERATION
“What is the right product”
CONVERSION
“I want a frictionless buying
process”
• Search
• Display
• Video
• Omni-
Experience
• Content
• Personalization
• Marketing
• Search &
Merchandising
• Visual
configuration
• Commerce
Optimization
• Shopping &
Transacting
• Order
Management
• Payment &
Fulfillment
• Customer
Dialogs
• Remarketing
• Service &
Support

15. Adobe Experience Driven Commerce
Adaptable Commerce Processes and Business
Logic
CampaignTargetExperience Manager Analytics Audience Manager Media Optimizer
Adobe Experience Cloud
• Customer Experience,
Storefront, Layout
• E2E Digital Content
Management & Lifecycle
• Advanced image rendering
and Assets
• Content Marketing and
Personalization
• Continuous Optimization
• Search and Merchandising
• Adaptable Commerce
Processes
Sensei
Commerce API and Connectors
Unified Profile & EDC Data Models
Magento
• Catalog and Product info
• Core Merchandising
• Pricing & Promotions
• Cart / Checkout Navigation
• Commerce Personalization
• Order Management

16. BRANDT h e E x p e r i e n c e i s t h e B R A N D

17. Shoppable Content Spans All Digital Channels

18. Subscription & IoT Business Models Are Evolving

19. The Checkout’s Obituary Has Been Written

20. Conversational Commerce is Real and
Coming to you!

21. The Unconscious Checkout Gets Physical Too

22. Delivery Innovations Lower eCommerce
Adoption Barriers

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Magento Professional Services
A differentiated, multi-disciplinary consultancy
Best-in-class blend of
in-house and industry
best practices
Distinctive, end-to-
end project
approach
Direct access to
Magento product
owners and
engineers
Unmatched
experience with the
most complex
engagements

24. Magento Services Clients
Innovative merchants turn to us
https://magento.com/services

25. Thank You
© 2018 Magento, Inc. Page | 25

26. Ray Bogman
• Magento Business Solutions Architect
• Twitter: @raybogman
• rbogman@adobe.com