SlideShare a Scribd company logo
1P a g e
Driving Growth Through Reliable
and Faster Catalog Management
2P a g e
#sellanywherefaster
Follow this event on Linkedin & Twitter
@Vinculum_IT
@Vinculumgroup
3P a g e
Speaker
Sachin Jain
Product Manager, Automated Catalog Listing at Vinculum Group
15 years experience in the information technology and services
industry.
Strong information technology professional skilled in Requirements
Analysis, process automation and product development using agile
methodologies.
Profile Details
4P a g e
BeforeWeBegin
Submit your questions anytime.
We’ll do Q&A at the end
We will send you the recording
and slides
5P a g eI M A G I N E
Know about Vinculum Solutions.
Company Introduction
Get to know about Catalog Management and its benefits
eCommerce Catalog Management
What is it, Why is it important, and How can we help you
Automated Catalog listing
Multiple Different Formats of Data sharing
Problem Statement
Who and How to manage your catalog
Target Audience
“To help you understand
What’s, Why’s and How’s of
catalog management”
Advantages of automating your catalog
Product Offering and Tour
6P a g e
Introduction
7P a g e
Software enabling the e-Commerce Ecosystem
8P a g e
AWARDS RECOGNITIONS
9P a g e
e-Commerce
2019
and ahead
10P a g e
1336
1548
1845
2304
2842
3453
4135
4878
0
1000
2000
3000
4000
5000
6000SalesinbillionU.S.dollars
Years
2014 2015 2016 2017 2018 2019 2020 2021
© Statista 2019
Retail e-commerce sales worldwide from 2014 to 2021
(in billion U.S. dollars)
11P a g e
©ET
eCom Sales By Category
Mobiles Other Electronics Fashion Home FMCG Others
In 2021, over 2.14 billion people worldwide are expected to buy goods and services online,
which is a 11.45% growth in two years.
12P a g e
Amazon.com
13P a g e
MoreCatalog
Lesser Effort
Faster Go-to-
market
14P a g e
SKUs Managed – 6 Million+
Marketplaces Integrated
40+
Categories Served
25+
AutomatedCatalog
Management
15P a g e
• Fashion & Accessories
• Beauty & Personal Care
• Mobile &Accessories
• Home and Kitchen
• FMCG
100+ SKUs
(per month on 3-4
Marketplaces)
Focus Category Average new SKUs launched
of such Sellers
Most Repeated Scenarios
o Catalog Upload issues
o Image Sync errors
16P a g e
Without an effective catalog
management process, its easy to lose
business and your brand suffers from
creating that omnichannel view to
consumers.
Automated Catalog
Listing
17P a g e
Problem Statement
18P a g e
ProblemStatement
• Multiple Different Formats of Data sharing
• Different terminology
• Simplified master data
sheet for import
• Marketplaces ready to
upload catalog
• Faster go to market
• Reduced cost to upload
catalog
• Higher margin
18P a g e
Pain Relievers Gains Expected
19P a g e
ProblemStatement
• Marketplace specific image
size and resolution
• Image uploaded on
marketplace preferred
hosting platform such as
Dropbox or AWS
• Eliminate manual copy
paste errors
• Faster catalog approvals
Pain Relievers Gains Expected
• Different Image guidelines regarding size, resolution and
hosting
• Differential pricing and promotions
20P a g e 20P a g e
Target
Audience
• Brands selling on multiple marketplaces across
different geographies
• Cataloging Service providers
• Brand Distributers selling on multiple
marketplaces
21P a g e
CMS Product tour -
22P a g e
Q&A
23P a g e
GetinTouch
Vinculumgroup
marketing@vinculumgroup.com @vinculum_IT
@vinculumgroup
Address
Vinculum Solutions Pvt. Ltd.
First Floor, Tower 1, Unitech Infospace, Plot No. 2,
Block B, Noida, Uttar Pradesh - 201307, India.
(0120) 459 4900
www.vinculumgroup.com

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Automated Catalog Listing - Vinculum

  • 1. 1P a g e Driving Growth Through Reliable and Faster Catalog Management
  • 2. 2P a g e #sellanywherefaster Follow this event on Linkedin & Twitter @Vinculum_IT @Vinculumgroup
  • 3. 3P a g e Speaker Sachin Jain Product Manager, Automated Catalog Listing at Vinculum Group 15 years experience in the information technology and services industry. Strong information technology professional skilled in Requirements Analysis, process automation and product development using agile methodologies. Profile Details
  • 4. 4P a g e BeforeWeBegin Submit your questions anytime. We’ll do Q&A at the end We will send you the recording and slides
  • 5. 5P a g eI M A G I N E Know about Vinculum Solutions. Company Introduction Get to know about Catalog Management and its benefits eCommerce Catalog Management What is it, Why is it important, and How can we help you Automated Catalog listing Multiple Different Formats of Data sharing Problem Statement Who and How to manage your catalog Target Audience “To help you understand What’s, Why’s and How’s of catalog management” Advantages of automating your catalog Product Offering and Tour
  • 6. 6P a g e Introduction
  • 7. 7P a g e Software enabling the e-Commerce Ecosystem
  • 8. 8P a g e AWARDS RECOGNITIONS
  • 9. 9P a g e e-Commerce 2019 and ahead
  • 10. 10P a g e 1336 1548 1845 2304 2842 3453 4135 4878 0 1000 2000 3000 4000 5000 6000SalesinbillionU.S.dollars Years 2014 2015 2016 2017 2018 2019 2020 2021 © Statista 2019 Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)
  • 11. 11P a g e ©ET eCom Sales By Category Mobiles Other Electronics Fashion Home FMCG Others In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, which is a 11.45% growth in two years.
  • 12. 12P a g e Amazon.com
  • 13. 13P a g e MoreCatalog Lesser Effort Faster Go-to- market
  • 14. 14P a g e SKUs Managed – 6 Million+ Marketplaces Integrated 40+ Categories Served 25+ AutomatedCatalog Management
  • 15. 15P a g e • Fashion & Accessories • Beauty & Personal Care • Mobile &Accessories • Home and Kitchen • FMCG 100+ SKUs (per month on 3-4 Marketplaces) Focus Category Average new SKUs launched of such Sellers Most Repeated Scenarios o Catalog Upload issues o Image Sync errors
  • 16. 16P a g e Without an effective catalog management process, its easy to lose business and your brand suffers from creating that omnichannel view to consumers. Automated Catalog Listing
  • 17. 17P a g e Problem Statement
  • 18. 18P a g e ProblemStatement • Multiple Different Formats of Data sharing • Different terminology • Simplified master data sheet for import • Marketplaces ready to upload catalog • Faster go to market • Reduced cost to upload catalog • Higher margin 18P a g e Pain Relievers Gains Expected
  • 19. 19P a g e ProblemStatement • Marketplace specific image size and resolution • Image uploaded on marketplace preferred hosting platform such as Dropbox or AWS • Eliminate manual copy paste errors • Faster catalog approvals Pain Relievers Gains Expected • Different Image guidelines regarding size, resolution and hosting • Differential pricing and promotions
  • 20. 20P a g e 20P a g e Target Audience • Brands selling on multiple marketplaces across different geographies • Cataloging Service providers • Brand Distributers selling on multiple marketplaces
  • 21. 21P a g e CMS Product tour -
  • 22. 22P a g e Q&A
  • 23. 23P a g e GetinTouch Vinculumgroup marketing@vinculumgroup.com @vinculum_IT @vinculumgroup Address Vinculum Solutions Pvt. Ltd. First Floor, Tower 1, Unitech Infospace, Plot No. 2, Block B, Noida, Uttar Pradesh - 201307, India. (0120) 459 4900 www.vinculumgroup.com