Magento is an open source ecommerce platform with powerful features for marketing, catalog management, checkout and orders. It allows effective management of the frontend and backend. Key features include promotion tools, search engine optimization, user permissions, integration with third parties, catalog features like inventory and taxes, and robust order management. Benefits include product comparison, search, support community, promotions, and support for digital products.

1. Features of Magento
Presented by
Team 2Hats Logic Solutions

2. Magento
Magento is the top rated ecommerce solution with it’s extraordinary shopping
cart features. It’s an open source ecommerce shopping cart developed by
using MVC architecture and Zend Framework. Both frontend and backend can
be managed in an effective way with this robust platform.

3. Key Features of Magento
• Marketing and Promotion
• Search Engine Optimization
• Website Management
• Catalog Management
• Checkout and Shipping
• Order Management

4. 1. Marketing and Promotion
• Managing newsletter
• Flexible Coupons Rule and Pricing Restrictions
• Managing promotions
• New Items Promotional Tool
• Customer Group Pricing
• Recently Viewed Product

5. 2. Search Engine Optimization
• Automatic Sitemap creation and generation
• Search Engine Friendly URL
• Meta data Management at Product and Category Levels
• Popular Search Terms Page

6. 3. Website Management
• Assigning permission for Users
• Integration of Magento and other third-party application
• Custom Website Design and Styling
• Online Customer Group Management
• CMS for Creating and Managing Pages
• Google Website Optimizer

7. 4. Catalog Management
• Inventory Management with Backordered items, Minimum and Maximum
quantities
• Batch Import and Export of catalog
• Batch Updates to products in admin panel
• Virtual Products
• Customer Personalized Products – upload text for embroidery,
monogramming, etc.
• Tax Rates per location, customer group and product type
• Attribute Sets for quick product creation of different item types
• Downloadable/Digital Products
• Simple, Configurable Bundled and Grouped Products

8. 5. Check out and Shipping
• Shipping Address Management
• Order Tracking from Customer Account
• Shipping management by destination and weight.
• Integration with Amazon Payments, PayPal, Authorize.net, and
Google Checkout
• Free shipping functionality
• Online shipping and tax calculation

9. 6. Order Management
• View, edit, create and complete orders from admin panel
• Create one or more invoices, shipments and credit memos
• Create re-orders for customers from admin panel
• Email Notifications of Orders
• RSS feed of New Orders

10. Benefits of Magento
• Product comparison and product tagging features
• Superior product search module when compared to competition
• Amazing support community
• Marketing promotions and tools
• Support for downloadable/digital products
• Added layered navigation and filter option for site search results page
• Added support for fixed-taxes on product level
• To add setup pricing to a product, by integrating the extension
• Multi-store Retailing
Example: A client having three site and selling same products
a) One product with one store and one store view(Default)
b) One website with multiple stores

11. Benefits of Magento(cont…)
• Advanced Promotions and Marketing/Trading Tool
• Rating, Reviews and Product Tags can be given by Customer or Website
Visitor Tier Pricing is the fancy title for offering discounts for higher volume
sales
• Magento supports tier pricing for all products, including different tiers for
different classes of customers(wholesalers, retailers etc)
• Multi-lingual support
• Multiple currency payment processing
• Search Engine Optimization features like Google site map, URL rewrites
give full control of URL’s act
• Analytics, reporting and dash board for quick view
• Extensive CMS to manage content

12. Our Magento solutions include
• Custom Magento theme development and design:
We offer unique and tailor made theme development and design for all
versions of Magento including Magento 1 and Magento 2.
• Custom module development:
We provide custom module creation and development services for your
Magento Ecommerce store and meets your business needs.
• Speed and performance optimization for Magento:
We optimize your online store in a regular basis to create a hassle free
shopping experience with instant reloading pages and fast checkout
processes.

13. Our Magento solutions include(cont…)
• Monthly maintenance:
We offer custom Magento maintenance and support plan to our customers
to improve their eCommerce platforms to enhance conversion rate and
revenues.
• Implementing marketing strategies that can increase sales:
We help you implement unique sales techniques to increase sales, and
make your business step up the ladders of success.

14. Thank you!
2hats Logic Solutions
Email: info@2hatslogic.com