Magento Innovation Showcase event slideshow - 24th May 2016

Magento
Innovation
Showcase
24th May 2016

Magento Innovation Showcase, 24th May 2016

Retail Price Intelligence, Automation & Analytics
Zach Zigelbaum, Director, Intl. Markets EMEA

Core Pricing Challenges
• Are we priced correctly to meet our goals,
at all times?
• How do we support multiple sales channels?
• How do we measure results?

Data-driven Decisions
Pricing Intelligence
Price Testing &
Dynamic Pricing
Reporting & Alerts
Analysis & Support
Analytics

Pricing Intelligence
The data you need
Pull any element off a site,
including price points,
descriptions, reviews & ratings
data, unit of measure support,
title based matching, and more
Automated monitoring
Turn competitive insights into
real-time opportunities by
eliminating manual monitoring
across all your channels
Wiser is able to pull data from any
online source. It can be programmed
with specific business rules like
validation and adapting to different
page layouts
Never lose track of the market.

Price Testing & Dynamic Pricing
Price faster. Price smarter.
+15%
REVENUE
+9%
PROFIT
Optimise your revenue or profit
by using either a rule-based or an
algorithmic approach
Remove human bias
Fully automated repricing with an
advanced engine maximises your
revenue and manages margins
Always present the best price
Machine learning algorithm takes
countless variables into account and
adapts to the marketplace in real-time.
A/B testing
Design and test sophisticated
pricing strategies through
customisable rule-based repricing

Analytics
Visualise actionable insights in real-time
See the impact
Quickly gain insight into
changes in key metrics like
revenue, conversion rate,
profitability and more
The micro view
Get a product by product
breakdown as well as a rule by
rule breakdown
Sync sales data
Set up reporting through
integrations with analytics clients or
place our pixel on your site instead
Make better decisions faster by
visualising the business impact of
your pricing changes

Reporting & Alerts
The data that you need, when you need it
Push-based reporting
Define specific formats you
need and have reports dropped
into a FTP feed or emailed to
you
Competitive landscape
At a glance, visualise how the
market is priced and where you
stand
Boost productivity with
customisable reporting and alerts

Analysis & Support
Master your strategy with dedicated support
Find the sweet spots
Identify the greatest
opportunities for
improvement in both
revenue and profit
Here to help
Dedicated pricing consultant
to ensure that you are pricing
the right products, at the right
times with the right analysis
Not sure where to start or need
extra support? We help you
identify pain points and scope out
the analysis you need

Conversion Rate Optimisation
James Critchley, CEO

Conversion Rate Optimisation
Problem
Only 2% of visitors
convert to an online sale
Today any ecommerce business can
increase their online revenue by
6% - 12% by implementing an effective
CRO program
What CRO can achieve
Retail
Travel & Hospitality
Telecommunications
Conversion rates by industry
2.3% AVG
2.2% AVG
1.1% AVG

Cloud.IQ 101
Anticipate & prevent
Trigger dynamic
overlays that feature
profile relevant
content with
exitCapture
Follow up
Combat abandoned
baskets using
personalised emails
with cartRecovery
Close the deal
Highlight stock or
time urgency in
real-time with
buyingPrompts
Personalise
Personalised
in-page with
targeted profile
relevant
Recommendations

Data Insights
• Create a control group
• Segment customers
• Build a complete picture of
customer profile and journey
• Map products and campaigns
to stage of abandonment
• Measure success, A/B or
Multivariate testing

Understand Your Sales Funnel

Example Use Cases
Through the sales funnel
• Visit Capture
• Stock Reminders
• Targeted offers
• Exit Capture
• Basket Reminders
• Social Sharing

Behavioural Email:
Trigger personalised emails to abandoned baskets
• An average or 75% of online shopping carts
are abandoned before purchase
• You can convert between 15-20%
into a sale
• Capture customer data as it is entered
so you can target login & non-logged in
users
• Send a series of emails to encourage customers
back to complete their purchase
• Analyse and test key performance data

An Example Abandonment Campaign
Adopt a timed email delivery strategy to engage your customers
• Nurture the customer
through the buying process
• Send emails throughout
the buying cycle and at the
best time for your customers
• Sending matrix allowing
for full control over email
times based on offer expiry
• Make sure you are taking
the customer as far down
the buying cycle as possible
Reminder
60 min
Reassurance
1 Day
Promotion
7 Day

Campaign Results
7.3%
Uplift in online revenue
18%
Conversion from emails sent
6,259%
R.O.I

Download Your FREE eBook Today
Contains tips on how to:
• Re-market to customers throughout
the purchase journey
• Convert more site visitors into
subscribers
• Maximise your customer touch points
Visit this link to download your copy:
cloud-iq.com/ebook-convert-more

Get Control of Payments
Angus Burrell, International Partnerships Director

ALTAPAY mission - to make
payments less complicated
International commerce
can be challenging

Our Clients

What we do for You

Hosted
PCI certified payment interface
allows direct processing across
all supported payment
methods
Adapt
HTTP post integration brings
full creative control over
checkout design without any
data risk or PCI requirement.
Perfect for A/B
testing
XML
White-label API payment
processing solution for PCI
certified businesses who collect
card data in non-standard
ways, or have other reasons to
host a payment page

Integration Functionality
Hosted Adapt XML
White-Label × ✓ ✓
Processing Currencies > 100 > 100 > 100
Settlement Currencies 16 16 16
Payment Methods Supported > 50 > 50 8
Recurring/On-Demand Billing ✓ ✓ ✓
Tokenisation ✓ ✓ ✓
Multi-Tender Payments ✓ ✓ ✓
Advanced Fraud Screening Tools Optional Optional Optional
Checkout Design ALTAPAY You You
Checkout Page Hosting ALTAPAY You + ALTAPAY You
Card Data Storage ALTAPAY ALTAPAY You
PCI Certification Required × × ✓
MO/TO ✓ ✓ ✓
Integrated Gift Card Solution ✓ ✓ ✓
Omni-Device Compatible × ✓ ✓
Automated Reconciliation Available ✓ ✓ ✓
Immediate Test Environment ✓ ✓ ✓
Instant A/B Testing of Checkout × ✓ ✓
POS Reconciliation Available ✓ ✓ ✓

Seamless Checkout Experience

Simple Transaction Management

How we help your
Merchants

Total Cost of Ownership
• Estimated total cost of ownership
for payment acceptance =
6.8% of transaction value
• Estimated cost of Reporting &
Reconciliation =
1.32% of transaction value
Interchange
&
Acquiring
Payment
Gateway
Foreign
Exchange
Finance
&
Reporting

International
Payments Simplified
• Most popular payment
types across a selection of
European markets
• Consumer payment
preference differs greatly,
with many choosing
alternative methods over
traditional credit and debit
card networks
• Adapting to local preferences
leads to increased checkout
conversion, while optimising
customer experience
SCANDINAVIA
Credit & debit cards: 30%
Invoice payment: 25%
Wallets: 15%
Bank transfers: 25%
Mobile: 5%
UNITED KINGDOM
E- wallets: 2%
PayPal: 7,7%
POLAND
Wallets: 10%
Bank transfer: 43%
PayPal: 21%
Invoice: 1%
Cash: 24%
GERMANY
Invoice payment: 25%
Wallets: 20%
Bank transfers: 11%
Direct debit: 10%
NETHERLANDS
Wallets: 15%
Bank transfers: 50%
Source: The PayPers Cross-border Country Reports

Gift Cards
and
Pre-Paid
Mobile
Payment
Methods
Acquiring
Banks
(credit / debit
cards)
Wallets &
Online
Invoicing
Anti
Fraud
Solutions
Financial
Systems
Bank
Transfers
and
Direct
Debit
FX
Services
POS
(in-store)
We Connect Merchants with
• AltaPay provide optimised
technical connections with
expert 3rd party providers
• Through established relationships
we consult and advise on the
most suitable partners and
negotiate commercial terms
• By managing all your applications,
we streamline KYC document
collection and submission

Eco-System
AltaPay connects the dots
between:
• Ecommerce platforms
• Financial system /
ERP providers
Existing Roadmap

Consider…
The benefit of Omni-Channel & international… The effect on your operational efficiency...
Higher basket conversion
Due to customer satisfaction at being
able to use their preferred
method of payment
Higher level of complexity
Due to a multiplied volume of data
needing to be reconciled by finance
/ payments teams

AltaPay Makes Data
Less Complicated
The effect on your operational efficiency...
Higher level of complexity
Due to a multiplied volume of data
needing to be reconciled by finance
/ payments teams
Omni-Channel Settlement Data
Amount
Currency
Processing cost
FX cost
Settlement time
Refunds
Chargebacks
Transaction
type
Geography
Product
type
Date
range
Sales
channel
Basket
value
Reports be viewed online or remitted via API Create custom data groups to match your business needs
• Transactional data is
collected at point of
sale and post settlement
• AltaPay platform
automatically reconciles
data and groups to
mirror your business needs
• Resulting in a reduced
workload and allowing
more efficient processes
to be developed

Magento Innovation Showcase, 24th May 2016Magento Innovation Showcase, 24th May 2016
Working Together

Project Support

Who we are

Supporting Merchants’
Payment Needs
• AltaPay is a leading
payment processor. Helping
companies scale internationally
with secure and reliable payment
coverage across multiple sales channels,
currencies and payment methods
• Alongside consultancy and transaction
processing we automate all financial
reconciliation, providing our clients
with complete transparency
• AltaPay’s innovative platform reduces
operational overhead, allowing more
efficient internal processes
to be developed

Summary of Milestones

Diversifying your Sales Channels
Dan Burnham, Head of Customer Success

Our Community
DATACHANNELS SYSTEMS
CRMAccounts
Suppliers ERP
eComm
DISPATCH
Couriers
Aggregator
Consolidator
WMS
3PLs

Outcomes for the Retailer
- 4 FTE
Big Bottom
Line Impact
50%+
Top Line Revenue
Growth

Consulting Process
Reporting
&
Analysis
Efficiency
Customer
Service
Purchasing
Inventory &
Stock Control
Fulfilment &
Dispatch
Warehousing
& Operations
Promotions
International
Sales
Inventory
Breadth
Listing
Quality
Channel
Coverage
Growth

The Retailer Journey
Onboarding
Implementation & Training
Review
Analysis & Planning
Growth
Advice, Best Practice & Support
Inventory & Stock Control Multichannel Management Sales Order Processing
Back Office Automation Reporting & Analytics Creative Services
Platform

Flight Plans

Proof Points
MerchantsBrands & High Street Retailers

Enterprise Capability
30m
Products
listed
21m
Parcels
Shipped
45m
Orders
Processed
217
Countries
Shipped to
10
Year Track
Record
$1Bn
Total
GMV

The Partner Opportunity
Professional
Service
Revenue
Innovation &
Thought
Leadership
Recurring
Revenue
Opportunity

Warehouse & Inventory Management
Oliver Rhodes, Sales Director

We help companies operate
their warehouse like an
Amazon Fulfilment Centre.

Today’s Agenda
1. The problem we solve for your clients
2. The problem we solve for Magento partners
3. How we help solve it
4. How the integration works
5. Magento client references
6. Partner referrals
7. Key things to note
8. Q&A

“We need to focus on
getting our fulfilment
right before we
increase our
marketing spend again.”

You can make more money,
but you can’t make more time.

Magento is being asked to handle more tasks
than it’s designed for…
Website
Marketplaces
Inventory
allocationDespatch
note printing
Print
runs
CMS
Product
information
Pick, Pack
& Despatch

We help lighten the load.

Q&A – Suggested Topics
1. Magento 2
2. How we typically work well with partners
3. Which countries can you support clients in?
4. How long does it take to implement?
5. In Store Fulfilment for retailers
6. Carrier integrations
7. How our solution works in combination with Volo

How the Integration Works
Products added or
edited
Inventory levels
updated
Order created
Shipment created
Product
information
updated
Inventory levels
changed
Order picked and
despatched

Magento Client References
Category Reference clients
International Retailer
Mothercare - Ireland, Malaysia, Hong Kong, Singapore.
Fast Fashion Pink Boutique / In The Style
Men’s Designer Fashion Woodhouse Clothing
High Growth Brands Larrson & Jennings / Grana.com
Home & Garden FlooringSuperstore.com

Partner Referrals
% of first-year Peoplevox software subscriptions
paid to you as a referral reward. 20%
Average reward paid in last 12 months = £3,000.

Key Things to Note
1. Suitable for companies £2M+ revenue
2. Largest client is £350M with 200+ warehouse operators
3. Platform pricing tiers - £499 / £1,499 / £4,999 per month
4. Pre-built Magento integration
5. Integrations to Volo, Scurri & Netsuite ERP

Shipment Management & Tracking
Jonny Orange, Director of Sales

About Scurri
• Founded in Ireland in 2010
• Founded to create a company to make shipping simple
• Focussed on helping retailers to connect
to postal carriers
• 100% cloud based technology
As of Jan 2016:
• 800 customers
• 25 employees
• Offices in Ireland & London

What Problem Do We Solve?
Every retailer wants to use multiple carriers
• Not one of our customers has ever decreased # carriers it uses
Carriers take a long time to integrate
• Many traditional carriers take months to integrate a new carrier
• Retailers therefore don’t take advantage of cheaper, better, innovate services
Granular Allocation engine
• All OMS / WMS don’t offer flexible rules engine
• Flexible rules allow cost savings, better customer service, customer
satisfaction

We Partner with the Major Carriers…
International GlobalUK

What’s in it for you?
Referral Model
• Classic SaaS revenue: Predictable
• % revenue each month
Customer churn is low
• Heart Operation
• Very high NPS score
Speed
• We go live inside 2 – 3 weeks
Next steps:
• Give us a test account
• Let us run a trial
Simple!

24/7 Click & Collect
Thomas Vosper, Strategic Accounts Director

Magento Innovation Showcase event slideshow - 24th May 2016

Magento Innovation Showcase event slideshow - 24th May 2016

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