Riversand's Enterprise PIM Solution manages the continuous flow of data throughout the entire Product Information Lifecycle, this product information management helps manage the information required to market and sell products through distribution channels. Know more on http://www.riversand.com/
Why marketers need a Product Information Management (PIM) SolutionChris Risner
David Sultan, Director of Sales Engineering for PIM software company inRiver, discussed product information management (PIM) solutions in detail. During this webinar, David provided a comprehensive explanation of what a PIM does, how they work, and who would benefit from using one. David will also give specific methods that a PIM can be used to generate revenue, save money through improved processes, speed up marketing initiatives, and improve customer satisfaction.
What you will learn:
- The definition of a PIM solution
- How a PIM integrates with marketing systems and functions
- Who would benefit from implementing a PIM
- How a PIM addresses operational inefficiencies, disparate product information, and inconsistent product messaging
- How a PIM can generate increased revenue – improved conversions, higher revenue per order, etc.
- Ways that a PIM can increase customer satisfaction and help retain customers in the long run
- Real-world case studies showing the effect that a PIM implementation has had on the business
A Point of View for PIM in Retail, CPG and Distribution CompaniesShamanth Shankar
Gain a common understanding of PIM and its value to your organization. Understand why managing product information is critical to your Ecommerce / ERP initiative (upgrade or rip & replace)
Product Information Management: Everything you wanted to know but were afraid...Samantha Owens Davis
87% of consumers are unlikely to purchase from a retailer with inaccurate product information.
And for this reason, manufacturers and distributors everywhere understand the importance of creating and maintaining complete product information. In this presentation, Ntara helps educate organizations on product information management (PIM) solutions and how it can bring your organization to the proverbial “product information promised land.”
In this presentation, you'll learn why PIM is important, why you need a PIM, what PIM is, and how it works. As an added bonus, we'll give you tips on how to get started with a PIM.
Riversand's Enterprise PIM Solution manages the continuous flow of data throughout the entire Product Information Lifecycle, this product information management helps manage the information required to market and sell products through distribution channels. Know more on http://www.riversand.com/
Why marketers need a Product Information Management (PIM) SolutionChris Risner
David Sultan, Director of Sales Engineering for PIM software company inRiver, discussed product information management (PIM) solutions in detail. During this webinar, David provided a comprehensive explanation of what a PIM does, how they work, and who would benefit from using one. David will also give specific methods that a PIM can be used to generate revenue, save money through improved processes, speed up marketing initiatives, and improve customer satisfaction.
What you will learn:
- The definition of a PIM solution
- How a PIM integrates with marketing systems and functions
- Who would benefit from implementing a PIM
- How a PIM addresses operational inefficiencies, disparate product information, and inconsistent product messaging
- How a PIM can generate increased revenue – improved conversions, higher revenue per order, etc.
- Ways that a PIM can increase customer satisfaction and help retain customers in the long run
- Real-world case studies showing the effect that a PIM implementation has had on the business
A Point of View for PIM in Retail, CPG and Distribution CompaniesShamanth Shankar
Gain a common understanding of PIM and its value to your organization. Understand why managing product information is critical to your Ecommerce / ERP initiative (upgrade or rip & replace)
Product Information Management: Everything you wanted to know but were afraid...Samantha Owens Davis
87% of consumers are unlikely to purchase from a retailer with inaccurate product information.
And for this reason, manufacturers and distributors everywhere understand the importance of creating and maintaining complete product information. In this presentation, Ntara helps educate organizations on product information management (PIM) solutions and how it can bring your organization to the proverbial “product information promised land.”
In this presentation, you'll learn why PIM is important, why you need a PIM, what PIM is, and how it works. As an added bonus, we'll give you tips on how to get started with a PIM.
Best Practices for Implementing a Product Information Management SystemMelinda Cormier
Improve productivity and time to market with an agile PIM solution. Organizations that share duplicate, “stale” or even obsolete product information with customers and partners inflict harm to their brand, incur hefty, needless costs and inevitably lose revenue. The most successful companies eliminate these risks by investing in product information management (PIM) technology and better product content publishing processes.
A quick read on the basics of GDSN MR3 update – deadlines, why it matters to Consumer Goods / Medical Device manufacturers, Retailers and Distributors. Visit for more info : http://www.riversand.com
In this talk we will discuss what is a PIM and for which use cases a PIM can be your number 1 problem solver. Besides PIM Systems there are many other ways to centralize your Product Information. In some cases a PIM is over engineered and there are other solutions to get the job done. We will take a look at those Solutions starting with BI-Tools which help you to gather and consolidate Information from various sources to Magento Extensions that add missing functionality to your shop.
How Product Information Management Solves Common Problems with Your Clients' ...nChannel, Inc.
Your job is to help your clients expand to new sales channels. But, their existing product data is too messy. Learn solutions to better manage their product data.
Product Information Management (PIM) system for all types of product - Right ...Right Information
In this presentation, you will learn how the product information management process can be simplified in your company. Product data during product lifecycle has a great impact on the efficiency and quality of the sales process and on the relations with customers. In most companies, the central data point starts in ERP systems. We propose a new way of thinking about the environment for advanced products, where organizations need to manage more than just basic information.
Read more on: https://rightinformation.com/
STEP (Stibo Enterprise Platform) TrailblazerStibo Systems
GET TO KNOW TRAILBLAZER
Stibo Systems’ Multi-domain master data management system allows companies to create a single authoritative view of their product and customer data, digital assets, and suppliers.
With this latest release, Stibo Systems has added
Ability to quickly access new industry-specific features
New customizable dashboard that focuses on what matters most
Enhanced matching and linking capabilities for product and customer data
Easily classified product data with auto-classification
Create interactive tablet based publications with dynamic page content
Personalize selling by using pre-defined templates
And much more
Raymark Affinity Merchandising is a retail ERP solution that provides powerful, integrated, out-of-the-box capabilities for omni-channel product and inventory management, purchasing, store management, supply chain management, customer loyalty management and much more.
Meet Magento 19 India - Seamless omnichannel solutions with Magento Order Man...Phil Bernou
Why is Omnichannel commerce relevant and how can Magento Order Management help to address this need. Overview of the product and three sample use cases.
UNDRSTND Group - AIIM London - Oct 2015 - Strategic Priorities for ECM VendorsMartyn Christian
What Are the 3 Strategic Priorities for ECM Vendors 2015-2020 - Hypotheses:
1. The intrinsic value proposition of our technology & solutions is changing as digital content becomes a cultural and business norm
2. The legacy methodologies for creating awareness, engaging with the market and persuading customers to buy our solutions are no longer valid
3. Vendor consolidation has become fragmentation and will again become consolidation
MOCCA board member Linlin Li, VP of Digital, Demand Gen, Ops, and SDRs at Centrify presented at the recent Silicon Valley Marketo User Group how revenue alignment, innovation and data science are becoming the three pillars in a best in class Marketing Operations team.
Best Practices for Implementing a Product Information Management SystemMelinda Cormier
Improve productivity and time to market with an agile PIM solution. Organizations that share duplicate, “stale” or even obsolete product information with customers and partners inflict harm to their brand, incur hefty, needless costs and inevitably lose revenue. The most successful companies eliminate these risks by investing in product information management (PIM) technology and better product content publishing processes.
A quick read on the basics of GDSN MR3 update – deadlines, why it matters to Consumer Goods / Medical Device manufacturers, Retailers and Distributors. Visit for more info : http://www.riversand.com
In this talk we will discuss what is a PIM and for which use cases a PIM can be your number 1 problem solver. Besides PIM Systems there are many other ways to centralize your Product Information. In some cases a PIM is over engineered and there are other solutions to get the job done. We will take a look at those Solutions starting with BI-Tools which help you to gather and consolidate Information from various sources to Magento Extensions that add missing functionality to your shop.
How Product Information Management Solves Common Problems with Your Clients' ...nChannel, Inc.
Your job is to help your clients expand to new sales channels. But, their existing product data is too messy. Learn solutions to better manage their product data.
Product Information Management (PIM) system for all types of product - Right ...Right Information
In this presentation, you will learn how the product information management process can be simplified in your company. Product data during product lifecycle has a great impact on the efficiency and quality of the sales process and on the relations with customers. In most companies, the central data point starts in ERP systems. We propose a new way of thinking about the environment for advanced products, where organizations need to manage more than just basic information.
Read more on: https://rightinformation.com/
STEP (Stibo Enterprise Platform) TrailblazerStibo Systems
GET TO KNOW TRAILBLAZER
Stibo Systems’ Multi-domain master data management system allows companies to create a single authoritative view of their product and customer data, digital assets, and suppliers.
With this latest release, Stibo Systems has added
Ability to quickly access new industry-specific features
New customizable dashboard that focuses on what matters most
Enhanced matching and linking capabilities for product and customer data
Easily classified product data with auto-classification
Create interactive tablet based publications with dynamic page content
Personalize selling by using pre-defined templates
And much more
Raymark Affinity Merchandising is a retail ERP solution that provides powerful, integrated, out-of-the-box capabilities for omni-channel product and inventory management, purchasing, store management, supply chain management, customer loyalty management and much more.
Meet Magento 19 India - Seamless omnichannel solutions with Magento Order Man...Phil Bernou
Why is Omnichannel commerce relevant and how can Magento Order Management help to address this need. Overview of the product and three sample use cases.
UNDRSTND Group - AIIM London - Oct 2015 - Strategic Priorities for ECM VendorsMartyn Christian
What Are the 3 Strategic Priorities for ECM Vendors 2015-2020 - Hypotheses:
1. The intrinsic value proposition of our technology & solutions is changing as digital content becomes a cultural and business norm
2. The legacy methodologies for creating awareness, engaging with the market and persuading customers to buy our solutions are no longer valid
3. Vendor consolidation has become fragmentation and will again become consolidation
MOCCA board member Linlin Li, VP of Digital, Demand Gen, Ops, and SDRs at Centrify presented at the recent Silicon Valley Marketo User Group how revenue alignment, innovation and data science are becoming the three pillars in a best in class Marketing Operations team.
ISPMA White Paper - Ensuring continuous PMF - Hans-Bernd Kittlaus - SPMS Indi...ISPMAIndia
Slide deck of the presentation on " ISPMA White paper- Ensuring continuous market fit" by Hans- Bernd Kittlaus presented at SPM Summit India 2023 at IIM Bangalore
Optimising time savings in indirect IT procurementMarkit
Markit outlines a blueprint and methodology to measure, value and optimise sourcing and purchasing process times in indirect IT P2P processes.
This report shows how almost every international company can reduce its current or future IT hardware & accessory sourcing and purchasing process times by significant amounts.
Achieving Procurement 2.0 with Guided Buying: The Royal Philips Story - 56623SAP Ariba Live 2018
Hear how Philips created a “one place to buy” user experience for all casual users and functional buyers. Learn how the company translated its existing business process from SAP Supplier Relationship Management to a modern, user-friendly, and compliant buying experience with SAP Ariba solutions.
Account Based Marketing with Marketo - LA User Group Dec 4, 2015Josh Hill
The LA Marketo User Group discussed how to conduct Account Based Marketing (ABM) using existing Marketo features and LaunchPoint partners. With Josh Hill, Madhu Gulati (ShowMeLeads), and Prash Shenoy (Apigee).
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...JK Tech
Digitization is considered as the next step-change that will have a bigger impact on businesses than even the internet. To win in the digital journey, companies must act now, or be left behind wondering what happened!
In this webinar series, JKT Smart Analytics demonstrates how they empower their customers to create maximum business value out of this eminent Digital data explosion through digital business empowerment by leveraging the digitization to increase their top-line revenue – customer experience, optimize the bottom-line costs – operational efficiency, enhancing the safety factor and reinventing the business process in line with the changing world.
This webinar is focused on how our AI-based text analytics solutions – First, JKT Social Media Radar; a SaaS-based AI NLP Platform, helping organizations to gain insights on market and customer perceptions on their brands, products & services. Secondly, Sales Promotion Recommendation Engine helps customers to enhance their top-line growth and streamline the bottom-line costs.
KEY TAKEAWAYS:
1) How should a business plan their journey through the Digital data revolution?
2) How can a company make use of digital data to create effective data strategies for the increased outcome(s)?
3) How IT practitioners can catalyst the digital data mining journey and attract business adoption?
4) JKT Social Media Radar solution – What, Why, Supporting Business applications, and more.
5) How can companies reduce operational costs by automating human effort-intensive tasks using cognitive Analytics?
Building a Lean and Agile I&O – The Engine for your Digital Business
Digitalization is redefining the future of business, challenging I&O leaders to bring fresh new thinking to the IT Infrastructure and Operations space.
Today’s fast-paced modern business landscape demands that businesses deliver responsive, engaging experiences across multiple touchpoints and at all stages of a customer’s journey. To be able to meet these needs, organizations must now make Digital Asset Management (DAM) a strategic business priority.
Since the outset of digital publishing in the 1990s, digital libraries have housed brand images, text and graphics accessible through basic search features and early metadata indexing. But now everything is digital; online buyer research and digital marketing dominates, and eCommerce rules. So digital libraries have exploded in volume and usage. But enterprise can no longer organize their vast libraries of content using ad hoc point solutions or simple tools like email and spreadsheets.
This presentation will discuss how the management of digital assets has now become mission-critical to most organizations. It explains how to set up a strategic DAM project and how to consider the right technology partner.
INDY was a custom web-based sales & marketing CRM solution developed by Jon Samsel and his team for Traid, a division of Ford Motor Company. Triad was an auto finance company that financed new and used car loans through a network of over 8,000 dealerships nationwide.
📚 What is PIM? It stands for Product Information Management, a game-changing solution that empowers businesses to centralize and organize all their product data in one place. 🗂️ From descriptions and specifications to images and pricing, PIM ensures accurate and consistent information across all your channels. 💯
Digital Marketing Strategic Planning WorkshopDigi Mark
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
Similar to Forrester Report Review: PIM, Q2 2014 (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. Report: Product Information
Management (PIM), Q2 2014
At Ideosity we are technology driven and marketing focused. In terms of technology,
Product Information Management (PIM) is a game changer. That is why we choose to
specialize in leading our customers throughout all aspects of their PIM journey. Today,
more than ever, marketing is becoming increasingly dependent on technology. It is being
utilized to create new approaches and models for success.
When beginning the Product Information Management journey you’ll find there are
many various destinations. A recent Forrester report focusing on PIM can help give
insight on each destination and PIM holistically. Let’s briefly review their report.
Key Takeaways:
1. Growing PIM market
2. Leading Solutions
3. Today’s PIM Buyers
3. 1. Growing PIM Market
It is known that consumers spend more time researching product purchases online.
Detailed product content is the only differentiator in customer experience. With this
increased demand for high-quality, consistent product data, marketing is shifting to
digital to be where the customers are. To overcome the scale and complexity of digital
channels, businesses need a PIM solution.
Reasons to invest in PIM:
• Locate all customer-facing product data in one centralized location
• Significantly reduce time-to-market for new product launches
• Support your endless aisle
• Manage unique product content for distributors
• Guarantee consistent customer experience across all business channels
4. 2. Who’s Leading the Pack?
An evaluation of PIM solution vendors based specific criteria determined the leaders in
the PIM space. The evaluation is a representation of where the vendors stand in relation
to each other.
Criteria1:
• An established enterprise PIM solution (Solution must have been released prior
to October 2013)
• A standalone enterprise PIM solution
• A focused product road map
• A focus on retail, distribution, CPG, and manufacturing verticals
• Awareness among Forrester client base
5. 2. Who’s Leading the Pack?
Leaders 2
• hybris
• IBM
• Informatica
• Riversand Technologies
• Stibo Systems
Strong Performers 2
• ADAM Software
• Agility Multichannel
• Enterworks
• inRiver
Forrester Wave, PIM Q2 2014 2
6. 3. Today’s PIM Buyer
The driving force behind a PIM investment are business users such as marketers, online
merchandisers, and product managers. These non-technical business users are seeking
user-friendly tools to let them manage all aspects of their product data for uses such as
syndication to channels as well as internal use.
While from the outside voids any differences between MDM and PIM, a vendor
demonstration will quickly prove their functionality and usability are incomparable.
7. Guided Tours
Ideosity has form trusted partnerships with numerous of today’s PIM leaders and strong
performers. Partners include:
• Agility Multichannel
• Informatica
• inRiver
• Riversand Technologies
• Stibo Systems
If you are still researching PIM, we hope this report review was helpful. For more
information about PIM contact B2X Partners, Ideosity’s trusted PIM consulting service
who can help find the right PIM for your business.
8. References
1. Sheldon, Peter, and Michele Goetz. The Forrester Wave™: Product Information Management
(PIM), Q2 2014. Rep. Forrester Research, Inc., 21 May 2014. Web. 22 May 2014. Page 7
2. Sheldon, Peter, and Michele Goetz. The Forrester Wave™: Product Information Management
(PIM), Q2 2014. Rep. Forrester Research, Inc., 21 May 2014. Web. 22 May 2014. Page 10