Magento 2 Presentation: New Features and Benefits
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Magento 2 Presentation: New Features and Benefits
- 1. © 2016 Magento, Inc. Page | 1 What´s new & Why M2? David Wise - Director Channel Sales EMEA dwise@magento.com
- 2. © 2016 Magento, Inc. Page | 2 Predicting the future for your business…
- 3. © 2016 Magento, Inc. Page | 3
- 4. © 2016 Magento, Inc. Page | 4 Magento Commerce Analytics Payments
- 5. © 2016 Magento, Inc. Page | 5 Magento Commerce BI Payments
- 6. © 2016 Magento, Inc. Page | 6 Magento’s is Equipped to Solve Commerce Trends BI Payments
- 7. © 2016 Magento, Inc. Page | 7 Magento’s is Equipped to Solve Commerce Trends BI Payments
- 8. © 2016 Magento, Inc. Page | 8 Magento’s is Equipped to Solve Commerce Trends BI Payments
- 9. © 2016 Magento, Inc. Page | 9 Magento’s is Equipped to Solve Commerce Trends BI Payments
- 10. © 2016 Magento, Inc. Page | 10 Magento’s is Equipped to Solve Commerce Trends BI Payments • Magento • M2 • Cloud • Analytics • B2B
- 11. © 2016 Magento, Inc. Page | 12 Strong Market Momentum Recognized Leader with Top Retailers 70 26 30 24 202 53 64 42 0 50 100 150 200 250 US TOP 1000 EUROPE 500 LATAM 500 Source: Internet Retailer, August 2016. MagentoTop Competitor US Top 1000 Europe 500 Latin America 500 B2B 300 B2B 300
- 12. © 2016 Magento, Inc. Page | 13 M2 next generation Commerce Platform BI Payments
- 13. © 2016 Magento, Inc. Page | 14 Magento 2 Is Our Next Gen Open Core Platform Enterprise Scale and Performance Modern Platform Architecture Enhanced Business Agility Engaging Shopper Experiences
- 14. © 2016 Magento, Inc. Page | 15 Magento 2 Interest, Engagement & Adoption Downloads of Community & Enterprise Edition 700k Active Sites 6000+ New M2 Enterprise Customers in 2016 650+ 250+ live Enterprise sites
- 15. © 2016 Magento, Inc. Page | 16 Modern Platform Architecture Unmatched flexibility to quickly bring to market innovative shopping experiences Faster Time to Market Easier Customization Easier Maintenance
- 16. © 2016 Magento, Inc. Page | 17 Enhanced Capabilities
- 17. © 2016 Magento, Inc. Page | 18 Engaging Shopper Experiences New responsive designs speed mobile-friendly site creation Built in Responsive Design
- 18. © 2016 Magento, Inc. Page | 19 Modern Platform Architecture Theming framework simplifies frontend customization and reduces code duplication Multi-level theme inheritance: • Create a new theme by specifying changes to an inherited base theme • Accelerate frontend development of multi- brand businesses, international sites, and seasonal campaigns
- 19. © 2016 Magento, Inc. Page | 20 Enhanced Business Agility Business Teams No Longer have to Rely on IT to Manage Day-to-Day Customizable Admin Views
- 20. © 2016 Magento, Inc. Page | 21 Enhanced Business Agility New business tools make product creation faster and easier 4x Faster Product Import-Export
- 21. © 2016 Magento, Inc. Page | 22 Scalability and Performance • Database sharding support for products, order management, and checkout • Multiple slave database support and support for checkout and order management database clustering • Support for deferred inventory updates for better performance during checkout
- 22. © 2016 Magento, Inc. Page | 23 Dynamic Marketing, Merchandizing, and Search
- 23. © 2016 Magento, Inc. Page | 24 Content Staging • Create, edit, and delete updates to: • Products – prices, page designs, descriptions, images, and more • Categories –menu and display options, which categories are enabled • CMS Content – page content and layouts • Promotions – catalog and shopping cart price rules • Additional entities with customization • Group individual updates into campaigns for easier management • Schedule an unlimited number of updates
- 24. © 2016 Magento, Inc. Page | 25 Use Preview to Guarantee Flawless Experiences CalendarStore view • Preview and verify updates by date, store view • Screen the user experience through checkout without placing orders • Share links with others to preview pages • Preview existing storefront extensions
- 25. © 2016 Magento, Inc. Page | 26 Customer Segmentation • Customize the customer registration process to collect actionable customer information • Automatically segment customers using customizable business logic
- 26. © 2016 Magento, Inc. Page | 27 Rule-based Product Relations • Use business rules to define which related products, up-sells and cross- sells should be shown to which segment of customers • Easily affect your entire website with a single rule – without the need of a developer
- 27. © 2016 Magento, Inc. Page | 28 Targeted Content • Use banners to show targeted content to segments to personalize the customer journey • The Banner Rotator widget allows business users to place segment- specific content on virtually any page in a site
- 28. © 2016 Magento, Inc. Page | 29 Visual Merchandizing • An intuitive drag-and-drop user interface allows business users to easily control product positioning in categories • Choose from a wide variety of automated sorting options to determine product position • Automatically move products into the right category using “smart” categories that constantly listen and respond to user-defined product criteria
- 29. © 2016 Magento, Inc. Page | 30 Advanced Content Management • Flexible Designs and Layouts • Drag-and-drop Content • Unique Content Types • In-Context Content Rendering • Content Templates
- 30. © 2016 Magento, Inc. Page | 31 Flexible Designs and Layouts • Use rows and columns to design any Content Block or Page. • Column widths are flexible, and business users can easily drag to resize them to any one of 8 denominations • Using Magento’s widgets, virtually any page can be completely controlled and designed by business users across the entire customer experience
- 31. © 2016 Magento, Inc. Page | 32 Drag-and-drop Content • Easily drag content into rows and columns • Swap content positions with a single drag or click • Content remains fully responsive even after being resized when used with Magento 2’s reference theme, Luma, or another responsive theme
- 32. © 2016 Magento, Inc. Page | 33 Unique Content Types • Choose from the following content types: – Buttons – Headings – HTML – Textareas – Images – Drivers – Video – Sliders – Products and product lists – Tabs – Accordions – and more!
- 33. © 2016 Magento, Inc. Page | 34 In-Context Content Rendering • Any content inserted into blocks and pages is rendered live directly in the editing space • Business users have a clear, real-time view of what they’re creating and how it will appear on the site
- 34. © 2016 Magento, Inc. Page | 35 Content Templates • Any content created by business users can be saved into re-usable templates • Business users can re-create common content, or create new content based on existing designs and layouts in seconds
- 35. © 2016 Magento, Inc. Page | 36 Custom Catalogs by Customer Group • Business users can create custom catalogs per customer group, allowing different experiences for unique groups. • Create specific sales for registered vs. guest customers or B2C vs. B2B
- 36. © 2016 Magento, Inc. Page | 37 Elastic Search • Built to scale both horizontally and vertically • Supports 33 languages out of the box • Supports synonyms and stop words • Features smart indexing which ensures that indexing data does not impact customers • The connection with Magento is truly plug-and-play with minimal setup
- 37. © 2016 Magento, Inc. Page | 38 Increased Customer Loyalty
- 38. © 2016 Magento, Inc. Page | 39 Rewards • Use customer behavior to offer reward points to customers which can be redeemed for purchase • Offer reward points as part of promotions and couple them with customer segmentation to create an affective rewards program
- 39. © 2016 Magento, Inc. Page | 40 Gift Cards • Customers can purchase physical and/or virtual gift cards on behalf of others • Business users can specify custom or open amounts as well as minimum and maximum ranges • Integrate with physical gift card providers via Magento’s API
- 40. © 2016 Magento, Inc. Page | 41 Private Sales with Site Invitations • Customers can invite their friends to Private Sales and then receive reward points for each converted registration or purchase
- 41. © 2016 Magento, Inc. Page | 42 Multiple Wishlists and Gift Registry • Offer customers the ability to organize products into wishlists for different events and holidays and share them with friends • Customers can save products for a later purchase and add all of a list’s products directly to the cart • Customers can create gift registries to encourage friends and family to purchase gifts on their behalf for weddings, baby showers, or any other event
- 42. © 2016 Magento, Inc. Page | 43 Enhanced Gift Options • Allow customers to purchase gift wrapping patterns customizable by business users per item or per order • Customers can also send gift messages per item or per order
- 43. © 2016 Magento, Inc. Page | 44 Extensive Management Tools • More granular permissions with user roles per website and admin actions logging • Customer-assisted returns with RMA • Limited Indemnification From Patent or Copyright Infringement Lawsuits
- 44. © 2016 Magento, Inc. Page | 45 Permissions and Admin Actions Logging • More granular permissions with user roles per website • Website administrators have the ability to view an admin actions log to keep track of which users executed specific actions in the admin
- 45. © 2016 Magento, Inc. Page | 46 RMA • Allow customers to initiate their own return process from their “My Account” area • Business users have complete control over the entire return process and can configure everything from reasons for return to acceptable resolution options
- 46. © 2016 Magento, Inc. Page | 47 Engaging Shopper Experiences Streamlined checkout boosts customer registrations, conversion rates, and sales Streamlined Checkout - 2 Steps Versus 5
- 47. © 2016 Magento, Inc. Page | 48 Payment Enhancements Boost Conversion In-Context Checkout & PCI Compliance • Enable Checkout without Shopper Leaving Your Site (PayPal) • Enable Faster Repeat Purchases by Using PayPal to Securely Store Credit Cards • Simplify PCI Compliance • Quickly and Conveniently Access Settlement Reports (Braintree)
- 48. © 2016 Magento, Inc. Page | 49 PayPal In-Context Checkout Boost conversion rates by 69 bps for PayPal purchases PayPal’s One Touch feature lets shoppers skip entering their login and payment information
- 49. © 2016 Magento, Inc. Page | 51 Producing Real Results for Real Companies “We needed a platform that we could not only easily scale up if required but could also be customized to our brand. The website is our virtual shop front and we felt that Magento’s offering was best suited all of those needs.” Alex Barbier, Digital Marketing Director Oliver Sweeney Everything In One Place “We’ve seen a significant uplift (30%) in order volume since the launch, making the Byredo project an exceptional start to Manzanita's ecommerce evolution. Magento 2 have brought us the opportunity to grow all of our brands with the most advanced ecommerce technology in the market‘.” Rob Bostock, Director of Technology Manzanita Capital Multiple Brands, One Platform “Magento 2 will allow us to go further, and faster. It makes it easy for us to take advantage of out-of-the-box features, and for our in-house developers to create the unique shopping experiences we want for our brands.” Tomas Griffin, Technical Lead Kurt Geiger A Big Step Forward Find these case studies and more at magento.com/customers
- 50. © 2016 Magento, Inc. Page | 52 Kurt Geiger Launches Profile • British fashion footwear & accessories retailer • Multi-channel focus • Top retailer in Europe based on sales Magento 2 Experience • Fast, flexible development • Mobile optimization was automatic • Scalability built-in
- 51. © 2016 Magento, Inc. Page | 53 Faith Connexion https://www.faithconnexion.com/ Speed to market: Launched in 12 weeks
- 52. © 2016 Magento, Inc. Page | 54 Magento’s is Equipped to Solve Commerce Trends BI Payments
- 53. © 2016 Magento, Inc. Page | 56 Oliver Sweeney Launches On Cloud Edition Profile • UK-based luxury lifestyle brand for men • Needed to be able to scale up and be customized Magento Cloud Edition Selection • Fast time to market • It is a full, end to end solution • Time to focus more on front end customer experiences
- 54. © 2016 Magento, Inc. Page | 57 Magento’s is Equipped to Solve Commerce Trends BI Payments
- 55. © 2016 Magento, Inc. Page | 58 State-of-the-art visualization interface allows each user to take control of their data and learn from it. Create custom metrics without formal analytical training Perform advanced analyses like customer lifetime value and cohort analysis with ease Magento Analytics
- 56. © 2016 Magento, Inc. Page | 59 Out-of-the-box, dashboards include: Marketing ROI Customer Lifetime Value Customer Segmentation Executive and Investor KPIs Cohort Analysis Merchandising Analysis Types of analysis
- 57. © 2016 Magento, Inc. Page | 60 Advanced Content Management Staging & Preview Private Sales Gift Registry & Multiple Wish Lists Rule-based Related Products Additional Payment Gateways Flexible Pricing Rules, Coupons and Promotions 24x7 Support & Account Management Advanced Segmentation & Targeting Tools Automated Email Reminders Virtual & Physical Gift Cards & Store Credit Return Management (RMA) Reward Points Drag-and-drop Visual Merchandising Tools Scheduled Import/Export Advanced Regular Feature Releases Customer Attribute Management Detailed Permissions & Logging Add to Cart by SKU Catalog Access Controls Elasticsearch MySQL Cluster Support Separate Checkout, Order Management & Product Databases Strong Data Encryption B2B Module (coming in Q2) Advanced Capabilities and Support in Enterprise Edition
- 58. © 2016 Magento, Inc. Page | 61 Magento for your current and future commerce needs BI Payments • Modern Platform • Speed • Flexibility • Ecosystem • Marketplace
- 59. © 2016 Magento, Inc. Page | 62 Ambition for your brand. Questions?
- 60. © 2016 Magento, Inc. Page | 63
Editor's Notes
- Our standing in the market is strong We are driving over $50B in commerce value per year And based on sales data reported in the IR top 1000, Magento enables merchants to grow, on average, 3X faster than our competitors We are the #1 platform in both B2B and B2C categories
- First Magento 2 delivers enhanced flexibility that continues to make Magento the most popular platform in the world, with a commitment to open source, a thriving ecosystem to extend your capabilities, and an unlimited ability to customize your site. Magento Enterprise Edition delivers a new level of performance and scalability. Magento 2’s new technology and modular architecture delivers enterprise-level performance and scale to meet any demand. Magento Enterprise Edition delivers 39% more orders per hour than Magento 1. You can have the confidence that your platform will scale when you need it. Magento Enterprise Edition gives you the ability to offer personalized and unique shopper experiences to drive better conversion with your shoppers. Built-in responsive themes ensure your mobile site is consistent with your branded experience and designed to capture and convert every potential shopping opportunity Optimized checkout is now much more customizable, and has been streamlined to 2 steps. And existing customers are automatically recognized by their email address Product pages can now be updated with rich media and video, from YouTube or Vimeo, to better merchandise products in your catalog New payment gateways have been integrated making it easier to manage payments and provide improved PCI compliance We have ushered in a new era of business agility with Magento. This means less reliance on IT for your day-to-day management tasks. A new intuitive and easy to use interface and experience significantly reduces the complexity and amount of time it takes to accomplishing everyday tasks This is a game changer for business users who will no longer be constrained by their platform to manage and schedule promotions, launch of new products, and more… Magento Enterprise Edition enables significantly more people to work concurrently in the admin at the same time to improve overall productivity. Additionally, you can now upload and manage changes to your product catalog easier than before with support for upload of cross sell, related products and more And with the availability of out-of-the-box extensions in the Magento Marketplace, merchants have more flexibility now to manage their business the way they want.
- First, we’re seeing incredible engagement and adoption with over 267,000 downloads and 800 active sites – which is more than many of our competitors see in five years. And, in our first full quarter of Magento 2 sales, we closed over 100 deals. This means that there are 100 new clients ready to work with you to implement their Magento 2 site. This number is only going to grow with our focus on selling Magento 2 in new engagements.
- We listened to CIO’s and CMO’s who told us that they loved the flexibility of Magento but wanted the platform to be easier to work with. Magento 2 takes the core technology to the next level to deliver a highly performant platform that makes site management and customization easier. With Magento 2: You can leverage the latest technologies whether it’s PHP7, Varnish, Elastic Search and others You are provided with best practices around modularity and superior scaling You can test in an automated fashion allowing you to get to market faster And, where you can upgrade from one version to the next without heartache For merchants, these improvements translate to faster time to market for the lifecycle of your site through easier ongoing maintenance that better leverages you and your team’s time greater flexibility to create engaging and unique shopping experiences, to customize your site as you need easier upgrades to the latest version so you can take advantage of the latest new features and security improvements We’re paving the way for you to get to market faster and to drive a higher return on your investment sooner than ever before.
- In 2015, Forrester reported that 35% of all ecommerce, or $85 billion, came from a mobile device. With this kind of growth, having a fast and affordable way to create sites that work on any device is critical. Magento Enterprise Edition 2.0 does just that by including two all-new responsive design reference themes. These themes can be completely customized by merchants and allows them to create mobile and SEO friendly sites in half the time. These themes are also fully optimized for performance and receive A ratings across all categories when you run a Web Page Performance Test.
- In addition to multiple responsive themes out of the box, we’ve also simplified the front-end customization process with a new multi-level theme inheritance framework. Multi-level theme inheritance lets you create a new theme by specifying changes to an inherited base theme, which simplifies customization and reduces the amount of code duplication. And from a business perspective, this means that it is much faster to create theme variations for multiple brands, international expansion, and seasonal campaigns. Here is an example of how the Luma site was easily customized for the German market and for a new brand, Venia.
- This means less reliance on IT for your day-to-day management tasks. The intuitive and easy to use interface and experience significantly reduces the complexity and amount of time it takes to accomplishing everyday tasks This is a game changer for business users who will no longer be constrained by their platform to manage and schedule promotions, launch of new products, and more… Magento 2 enables significantly more people to work concurrently in the admin at the same time to improve overall productivity.
- Additionally, you can now upload and manage changes to your product catalog easier than before with support for upload of cross sell, related products and more And with the availability of out-of-the-box extensions in the Magento Marketplace, merchants have more flexibility now to manage their business the way they want.
- Staging and Preview also allows merchants to preview upcoming changes to ensure that they are delivering exactly the right experience to their shoppers. Merchants can preview changes by date or by store view. As part of the preview process, they can view all checkout pages without placing an order to ensure that promotions and price changes are being handled appropriately. They can also share links to previews so other team members can easily review and approve changes. And extensions that are already part of the storefront / site experience are also viewable in the Preview. So, for example, if you are using a 3rd party extension for swatches, those swatches will be visible as part of the preview. On the slide, you can see the two different ways to preview site changes. In the screenshot on the left, merchants can choose to preview changes by store view. They can select the store view from the pull down menu and see that version displayed below. This is a great way for a merchant to see how a campaign will be implemented across different language sites, for example. In the screenshot on the right, merchants can choose to preview updates scheduled to run at a specific date and time.
- ENGAGING CUSTOMER EXPERIENCES: Magento Enterprise Edition 2.0 delivers several new capabilities that enhance the shopping experience to improve engagement, conversion rates, and sales. It starts with a new streamlined checkout flow that follows industry best practices and is a product of extensive user testing. The new checkout improves conversion by cutting the number of steps from 5 to 2 and reducing the information shoppers are required to enter. It also boosts new customer registrations by allowing shoppers to conveniently create an account with one click from the order confirmation page.
- Another new feature that improves the shopping experience – and conversion rates - is PayPal In-Context Checkout. PayPal In-context Checkout enables buyers using PayPal to complete checkout without leaving the merchant’s site. Instead, payment information needed by PayPal is gathered in a quick two-step process that appears as an overlay window over the merchant’s site. PayPal has designed this 2-step process to be consistent across devices to help create a faster and more familiar experience that improves conversion rates with a shopper experience especially suited to mobile. This new design delivers roughly a 27% conversion rate increase for purchases.
- PayPal’s One Touch feature further optimizes mobile checkouts by letting shoppers skip entering their login and payment information.
- Here are just a few of those features… Fast 2-step Checkout Search Engine Optimization Content Management Search & Navigation Inventory Management Merchandising Promotions& Coupons Segmentation & Personalization Payments Order Management Shipping Returns and much more…
- Speaker: Craig Kurt Geiger is a British footwear and accessories retailer for women, men and children who was founded as a design house back in the 1960’s. Today, Kurt Geiger has over 80 stores around the globe and over 240 concession across prestigious department stores, like Harrods and Selfridges. The company is regularly listed in the Internet Retailer Europe 500 guide, which ranks the 500 largest e-retailers in the Eurozone, and they are a significant player in the global retail market. Kurt Geiger manages multiple fashion brands across multiple channels globally, including popular online shops KurtGeiger.com, Shoeaholics.com and Ninewest.co.uk. For their first Magento 2 site, Kurt Geiger chose to migrate Ninewest.co.uk site on to the new platform first. Their business is changing by the minute and they were looking to be able to customize as they wanted. That’s why they have an in house team. And Magento enabled this better than other platforms they had reviewed. The Kurt Geiger team has been pleased with the new platform and what it has delivered. Increased speed of development allows them to go further, faster as they have full control over their development cycles They can confidently grow their sites because it gives them greater flexibility to chose over how they scale. If they want to scale parts rather than the whole, now they can. For example, they can easily add servers to the order management system as needed to adjust for spikes in traffic. Using a modular platform has made it trivial to customize and use 3rd party technologies like Akeneo PIM. Magento’s out-of-box responsive design saved Kurt Geiger development time and provided a solid foundation for building a custom responsive theme for their site especially when most of their shopping traffic is not coming from instore but rather from a mobile phone Based on their initial experience, Kurt Geiger plans to migrate their other sites to Magento 2.
- Our Cloud Edition brings together Industry leading technologies at all levels of the stack. Cloud Infrastructure – AWS Host in one of 11 global AWS locations Elastic scalability of EC2 compute Triple redundancy across multiple AWS availability regions 99.99% availability SLA’s Platform-as-a-Service (using technology from Platform.sh, a leading next generation PaaS provider with strong PhP support and deep eCommerce experience) Continuous cloud integration High automation, low touch support Containerized grid technology for non-production environments Rapid environment instantiation and cloning Consistent, repeatable release management processes Magento Enterprise Edition Magento EE 2 codebase Single tenancy architecture Works with all M2 Marketplace extensions Access to source code No limitations on customizability Quarterly release schedule New Relic (Application Performance Monitoring solution) Before & after performance monitoring Route cause transaction tracing Real time performance issue alerting Blackfire.io Performance profiling tools for developers Can be run in production
- From Magento Live UK general Session: Only one piece of paper to sign All back office taken care of which meant they could focus on customer experience Focus on delivering the right design and right service at right time to their customers In the plan, had time allocated to back end and time allocated to front end Once they made decision to go with Cloud edition, had more time in schedule to focus on front end and customers More time spent on front end means more sales Key benefit – speed to market – it is key From Press Release: “The way our website runs is just as important as in-store customer service,” said Alex Barbier, digital marketing director at Oliver Sweeney, a UK-based luxury lifestyle brand for men. “We needed a platform that we could not only easily scale up if required, but could also be customized to our brand. The website is our virtual shop front and we felt that Magento’s offering best suited all of those needs.” Jonty Sutton, founder & CEO of systems integrator Redbox Digital added, “We are seeing an overwhelming demand for commerce software like this in the market. Cloud-based systems are the perfect solution for brands trying to not only survive, but thrive, in the online marketplace. The differentiated flexibility and personalization Magento offers allows organizations to create the best digital commerce experience to engage shoppers and drive sales.”
- Magento Professional Technical Support and Diagnostic Tools Dedicated Account Management and Access to Fee-based Expert Consulting Services Magento Enterprise Edition comes pre-loaded with features that empower you to create and manage a full-featured commerce experience. Content Management Search & Navigation Inventory Management Mobile Apps & Web Merchandising Promotions& Coupons Segmentation & Personalization Payments Order Tracking Shipping Returns and much more…