Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
Growth Hackers Dublin 6th event on November 3rd. Learn actionable growth hacking and marketing tips to implement into your business the next day. Speakers included Alan O'Rouke, Justin Mares and Jules Coleman of Hassle.com.
For the rest of the speaker slides: https://www.slideshare.net/AlexandraSashaBlumen/ghd6ppt/
New Holiday Data Reveals Insights About Handling Seasonal Volatility - Q1 202...Botify
When we originally embarked on our 2019 holiday research project, we expected to uncover insights about how publisher and e-commerce SEOs should be prepared for peak shopping seasons like Black Friday.
While we did uncover some helpful holiday insights, we also uncovered insights that could apply to other times of seasonality and volatility as well.
Botify’s Director of Content Kameron Jenkins presented the findings from our research, then Martin MacDonald, Founder of MOGmedia Inc., shared his experience handling seasonality at brands like Expedia, Orbitz, and Omnicom.
How to create FOMO on Social Media for your business at #SharingSocial and ot...FOMO Creator
This talk was first delivered on Thursday 13th February for the #SharingSocial #London Meetup community. It offers 8 different tips on how to create FOMO for your business at live events.
Growth Hackers Dublin 6th event on November 3rd. Learn actionable growth hacking and marketing tips to implement into your business the next day. Speakers included Alan O'Rouke, Justin Mares and Jules Coleman of Hassle.com.
For the rest of the speaker slides: https://www.slideshare.net/AlexandraSashaBlumen/ghd6ppt/
New Holiday Data Reveals Insights About Handling Seasonal Volatility - Q1 202...Botify
When we originally embarked on our 2019 holiday research project, we expected to uncover insights about how publisher and e-commerce SEOs should be prepared for peak shopping seasons like Black Friday.
While we did uncover some helpful holiday insights, we also uncovered insights that could apply to other times of seasonality and volatility as well.
Botify’s Director of Content Kameron Jenkins presented the findings from our research, then Martin MacDonald, Founder of MOGmedia Inc., shared his experience handling seasonality at brands like Expedia, Orbitz, and Omnicom.
How to create FOMO on Social Media for your business at #SharingSocial and ot...FOMO Creator
This talk was first delivered on Thursday 13th February for the #SharingSocial #London Meetup community. It offers 8 different tips on how to create FOMO for your business at live events.
The Digital High Street - How to Future proof your Retail BusinessJeremy Corner
Slides from a talk given by Jeremy Corner at Autumn Fair at the NEC on the 3rd September 2017.
What is changing on the high street and how will this affect independent retailers.? What digital opportunities are there to differentiate and grow your high street brand? What are the obstacles with using digital solutions and how can you overcome them?
Digital Summit - Video is not an Option - Jeff Perkins Presentation - 5.21.14Jeff Perkins
Presentation I delivered at the Digital Summit in Atlanta. I talked about the importance of video as a key tactic for marketers. I showed examples of what we do at PGi.
Discover how TV stations of all types and sizes are finding success with promotions – and how you can too – in the How TV Is Crushing It with Promotions webinar, where I was joined by Sara Droke, the Manager of Contests and Promotions for WPSD, and Kent Oglesby, the Internet Director for KY3.
a Sales Consultants guide to presenting and demosJustin King
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Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
With the January sales behind us, February is an excellent opportunity to take stock of your email strategy. Email marketing remains a mainstay of the modern marketer's toolkit, but many marketers haven’t kept up with the current capabilities of the channel - this can lead to issues with creativity, consistency and quality.
To prevent consumers tuning out, marketers need to ensure they’re not just going through the motions with email. Join our complimentary webinar to hear from email specialist and member of the DMA’s Email Marketing Council, Skip Fidura - In this session we’ll help you tune up your email strategy for 2017 and show you:
- What to consider in your creative - from responsive email to subject lines
- How to improve deliverability and sender reputation
- How to increase automation without sacrificing personalisation
- The 6 key metrics for reporting
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...Wild Apricot
If you are spending a ton of time promoting your organization on social media without getting any real results, you’re not alone — many organizations struggle with this. That’s why we’re bringing in nonprofit social media expert and author Julia Campbell for our webinar on August 21. In this session, Julia will reveal exactly how small and mid-sized nonprofits are attracting new members through social media.
In this free webinar, you will learn:
- 7 common pitfalls that make your social updates less effective, and what to do instead
- The real strategies that nonprofits use to find success through social media
- A simple process to create engaging content on social media that your members and donors will love
For many years, marketers have used the framework of the "sales funnel". But, in the today's business environment, the traditional sales funnel has become obsolete. Customer journeys are increasingly complex for marketers to understand and vary dramatically by industry, by company, by function and by individual. The traditional funnel is actually more like a cocktail shaker. The customer gets dumped in, swirls around in information for a period of time and then gets poured out. For marketers, this creates both challenges and opportunities that will be discussed during this session.
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...Troy Thompson
From social to mobile, time management to email, a fast-pace session full of tips, best practices and examples for anyone in tourism. Practical advice, useful applications and plenty of humor...in just 60 minutes. (Version presented at the Hoosier Hospitality Conference.)
E-commerce Seminar: 50 ways to increase your online salesScreen Pages
Roger Willcocks, director at Screen Pages, one of the leading e-commerce agencies, will share quick-fire e-commerce tips and advice to improve customer acquisition, engagement and retention that retailers can easily implement on their e-commerce websites based on experience working with 100s of niche retailers since 2000.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
5. Slide 5 @skipfidura @dotmailer #dotLive
DMA research, email is the preferred mode of brand marketing for consumers in
every bracket
Email Reaches All Audiences
14. Slide 14 @skipfidura @dotmailer #dotLive
Cyber Monday
boosted web traffic
by 60%
15. Slide 15 @skipfidura @dotmailer #dotLive
Cyber Monday
boosted web traffic
by 60%
Traffic between
midnight and 8AM
was up by 9%
16. Slide 16 @skipfidura @dotmailer #dotLive
Cyber Monday
boosted web traffic
by 60%
Traffic between
midnight and 8AM
was up by 9%
12% will shop
from work on
BF
17. Slide 17 @skipfidura @dotmailer #dotLive
Cyber Monday
boosted web traffic
by 60%
Traffic between
midnight and 8AM
was up by 9%
Many well known retailers
experienced “some form of
loss of service”
12% will shop
from work on
BF
18. Slide 18 @skipfidura @dotmailer #dotLive
Cyber Monday
boosted web traffic
by 60%
Traffic between
midnight and 8AM
was up by 9%
Many well known retailers
experienced “some form of
loss of service”
12% will shop
from work on
BF
By the end of November:
63% had not been to high street
49% not been on-line
19. Slide 19 @skipfidura @dotmailer #dotLive
Cyber Monday
boosted web traffic
by 60%
Traffic between
midnight and 8AM
was up by 9%
Many well known retailers
experienced “some form of
loss of service”
86% will do ALL of
their Christmas
shopping on BF
12% will shop
from work on
BF
By the end of November:
63% had not been to high street
49% not been on-line
20. Slide 20 @skipfidura @dotmailer #dotLive
Cyber Monday
boosted web traffic
by 60%
Traffic between
midnight and 8AM
was up by 9%
Many well known retailers
experienced “some form of
loss of service”
Abandonment rates go
down on both Black Friday
and Cyber Monday
86% will do ALL of
their Christmas
shopping on BF
12% will shop
from work on
BF
By the end of November:
63% had not been to high street
49% not been on-line
38. Slide 38 @skipfidura @dotmailer #dotLive
Abandon Browse
• What your shop
assistants do
• Adds convenience for
the holidays
• Don’t be creepy
39. Slide 39 @skipfidura @dotmailer #dotLive
Abandon Basket
• When was the last time
you looked at this?
• Abandons are not price
lead.
• Remember holiday
convenience.
40. Slide 40 @skipfidura @dotmailer #dotLive
Transactional Emails
• When was the last time
you looked at this?
• Help me out
– I have a lot of things
on the go
– I don’t want to
disappoint
41. Slide 41 @skipfidura @dotmailer #dotLive
Reminders
• EWIS, Wishlist, Post
purchase, etc.
• Add convenience and
deliver excellent
customer experience
43. Slide 43 @skipfidura @dotmailer #dotLive
Book to WIN with
Bond
Win BIG with
SPECTRE
Leverage Search Across All Channels
44. Slide 44 @skipfidura @dotmailer #dotLive
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
Open Click
5%
28%
Bond vs SPECTRE
Bond SPECTRE
Leverage Search Across All Channels
47. Take Black Friday
Off
Skip Fidura, Client Services
Director
@SkipFidura
Screenpages Ecommerce
Forum 2017
Editor's Notes
This is mission control in Houston in 1969…
…and this is the same room today. The explosion in screens is a great example of these changes. So, not only do consumers have a lot more choice in when and where they interact with your marketing, their expectations have completely changed.
Email is Dead!! Very Wrong…. Its alive & well
In fact email is
Mobile! It’s the number one used app on your phone.
It’s easily to use when doing multichannel
It acquires & enhances your data
It also enhances your social media campaigns
Email is alive & well.
It’s the preferred mode of marketing for consumers.
The key stat for me here is the Millennials… I keep hearing that they will not use email. However the stats prove otherwise…
They are in fact the most prolific users of email on their smartphones.
In fact in my opinion Email is the digital key to all marketing!
Email is the number 1 marketing tool for retailers
Before we start off, I would like to apologise. As an American I am ashamed to be part of the culture that brought you Hannah Montana, Trump and Starbucks. More than that however, I am ashamed of Black Friday.
Black Friday was never meant to be exported. It is like American rules football – something that other cultures can appreciate and enjoy but really never understand. Black Friday doesn’t even make sense out side of the US where it is the day after the national holiday Thanksgiving and marks the start of the Christmas shopping season. Here it is just a random Friday where everybody seemingly goes crazy. At some point in the future, anthropologists will look back on this time and conclude that Black Friday was some kind of ritualistic cull of the weak …
… but it doesn’t have to be that way. Even in the US a backlash to has been developing. Last year REI who is a large retailer specialising on out door activities like hiking, camping and cycling decided that not only were they going to skip the Black Friday discounting, they were going to skip Black Friday all together.
Don’t misunderstand. This was not some sort of Scrooge approach to the holidays or the holiday shopping season, nor was REI specifically trying to ruin Christmas for all other retailers …
… they just recognised that for many parts of the US, this is the last weekend to enjoy the outdoors before the long winter sets in and why would anybody want to send the day in a crowded mall?
While both this message and the sentiment perfectly fit with the REI brand, they like every other retailer depend on holidays sales to make their numbers for the year. How on earth could they afford to pass on the biggest retail day of the year? Was this just hubris?
No, they had a plan. If they were able to engage their customer base, then they could get in just as many sales AND skip the day all together. Even better however, would be if they could not only move all of the Black Friday revenue to other days but the PR they would get with this strategy would attract loads more people to check them out, so actually they would smash it.
The hastag #OptOutside garnered
6.7 BILLION (that’s with a ‘B’) media impressions
1.2 BILLION (again with a ‘B’) social impressions
Inspired 1.4 million people to spend their day outdoors
They were joined by over 150 business both large and small including ASDA
But as we all know, impressions are great but in the words of Jerry McGuire – “Show me the MONEY!” They had to have a plan.
In order to keep the buzz going, retail marketers are creating new “events” and marketers from other sectors are jumping on the proverbial slay.
So, Black Friday kicked it off and while it has always been a big if the biggest day bon the retail calendar it is only relatively recently that stores would open at midnight and have deep discounts across the board. I suspect this more than anything else is what causes more than 70% of black Friday shoppers to also buy for themselves.
Cyber Monday is a result of the confluence of two things. First ecommerce marketers did not want to be left out but probably more than that this came out of the observation in 2005 that 77% of US retailers saw their online sales “increase substantially” on the Monday after Thanksgiving.
Last year the charity sector decided to get on the game by making us feel guilty for our largesse over the weekend and give something back to them.
Not to be outdone high street retailers got in on the act as well but while we are supposed to patronise small locally owned shops on the Saturday immediately after Black Friday, “Small Business Saturday” is a trademark of the American Express corporation.
Traditionally the first Monday in December, this is the day that if you are like me true panic sets in. You have gone through the Black Friday and Cyber Monday you have also had another week and weekend to think about what to buy and try to source it, but this is the day where UK shoppers look at their December diary and realise there is not enough time to go to all of the drinks functions, lunches with friends and Christmas parties as well as do all of the Christmas shopping that you need to get done.
I guess after all of this shopping, it is not surprising that we end up with “out of stock Saturday.” This is the day when retailers will be sufficiently out of stock that it starts to impact business. Obviously as a retailer, one of your goals through this whole of the lead-up to Christmas should be avoiding this day for your business.
Then we get to Christmas Eve, which should be spent with pub or in the pub but you know there will be the last minute shoppers out there. Not to mention Dad’s like me who will be enjoying a glass of wine and “some assembly required.”
Historically Boxing Day was the biggest day of the year, which has been usurped by the earlier days. That doesn’t’ however make this day less important but as we will discuss later this like Christmas Eve may be better placed for service messages.
Then we have barely cleaned up from New Years before we need to focus on sales again.
You should not look at this period as a series of discrete events it is a journey.
The journey is different for each audience but the “mode of travel” and “destination” are the same.
