2. Background information of hip-hop
Rap music was introduced in the 1970’s by people of the ghetto. Rap music is the main
component of hip hop that is recognized today and is a combination of two of the major
components, DJ’ing and Mc’ing. Rap music incorporates artists of different genres of hip
hop vocal expression and the music that the artists "rap" to. The music can consist of any
element from mixing music from other songs, noises made with your mouth, beats from a
drum, clapping your hands, or any number of creative noise combinations. The music is
whatever the DJ wants it to be and the more original the better. The artists have to bring
their own creativity into the music element too. The raps incorporate the use of
metaphors that have to be easy to relate to by the audience and cleverly rhyme or not
rhyme all in time with the beat of the music. Rap music has a feel to it, a message to
deliver, and even a story to tell. Break dancing is an inventive expression of the hip hop
culture through a unique form of dance. Break dancing can be performed in any number
of ways; solo, as a group, and with or without music. Break dancing, like rapping, evolved
as a way for gangs to "battle" rivals without resorting to physical violence. Graffiti, another
form of expression of the hip hop culture can be seen in numerous locations. Depending
upon the viewer, this form of expression can either been viewed as art or trash. The style
and clothing of the hip hop culture also reflects the strong influence of hip hop. Although it
is not one of the major components of hip hop's origins it has become a major form of
expression for this culture. Most times the clothing is a result of what the current
"favored" artists are wearing; what is seen in the latest music video is quickly emulated
by the audience. Many hip hop artists have their own clothing and shoe lines. The style
and clothing of the hip hop culture can also simply be a statement of the individual and
his or her environment; such has become the case with the popular white and black t-
3. Codes and conventions of hip-hop genre
Sounds
The sound of hip hop is usually a fast tempo with a high
bass, which represents gang culture and roughness.
Culture
The culture of hip hop is usually known to be a
black dominated industry, due to the struggle and
history of the black people that struggled many
years ago.
4. HIP-HOP – “VIBE”
Hip hop culture has always been flooded with the passion
of the people and the voice of those who didn’t have a
platform. At the center of the movement was music which
shaped, moulded and propelled the genre into the most
powerful movement since rock ‘n roll. VIBE has and
continue to give those that aren't recognized, to have the
chance to be recognized for their amazing, yet breathtaking
talent, which happens to be music. However not only does
Vibe offer their audience with just astonishing music, but
they also offer a variety of other things such as celebrity
gossip, fashion, healthy eating, lifestyle and many more.
VIBE aren't just targeted at a specific age
group/gender/ethnic background, they have successfully
been recognized for trendsetting, alongside being one of
the many hip hop magazines to have a multicultural
audience.
5. HIP-HOP/GRIME- XXL
XXL magazine is slightly different form VIBE, however
they still belong to the genre of hip-hop.XXL tend to take
on intelligent, bright responsible individuals within the
hip hop world, that have a huge passion for music
alongside the wealthy lifestyle they live. They want to
keep up the positive, motivating image created by hip-hop
therefore prefer to take on those who are already a
success within the music industry, where as VIBE like new
individuals that are offering the same, however have not
been as highly recognized as those who currently are in
the world of music. As the culture continues to evolve,
XXL is there to deliver to readers the most progressive
view of the music and the culture surrounding it.
6.
7.
8. Audience analysis VIBE/XXL
The print screens above, help me to identify who my
target audience are, alongside I'm aware of the codes
and conventions used by hip-hop magazines. Both
magazines are mainly purchased by males. I will also be
basing my magazine on males, however I will also
include a female model. XXL and VIBE both have a
multicultural audience, and I plan on doing the same by
having the two of my models from different ethnic
backgrounds for customers to feel attracted and
comfortable in purchasing the magazine from all
different ethnic backgrounds.
9. conclusion
• Looking at the history of R&B and conventions is really
useful seeing as it gives me a rough idea of what to
include when creating my very own magazine. Most
importantly the mission statement of vibe and XXL
informs me that my magazine needs to be aimed at
ages from 18-24 alongside information and latest
updates regarding celebrities, sounds, fashion, lifestyle
and so on. I have also identified, when creating my
magazine I need to base my magazine on
entertainment, culture and lifestyle of what young
individuals look up to such as young celebrities.
