1. EVALUATION QUESTION 3:
WHAT KIND OF MEDIA
INSTITUTION MIGHT DISTRIBUTE
YOUR PRODUCT AND WHY?
BY ZAYNAH ANSARI

2. SPIN MEDIA…
 Spin Media is a company and blog network
based in Los Angeles. It owns a variety of online
magazines such as music and entertainment
news. An example of a music magazine that
they produce is Vibe which is centred around
R&B.
 Vibe is a very popular magazine that features
famous R&B artists on and in their magazine.
Spin Media Properties:
http://en.wikipedia.org/wiki/Spin_Media#Properties

3. VIBE…
Vibe magazine is now an online
magazine since the print copy
was shut down. The target
audience for this magazine is
predominantly young, urban
followers of hip-hop culture
between the ages of 18-34. The
publication mainly features R&B
and hip-hop music artists. The
VIBE audience includes
trendsetting individuals who are
passionate about
music, entertainment, fashion
and pop culture.
Link to Vibe website:
http://www.vibe.com/
CATEGORY PERCENTAGE
ADULTS
Men
Women
55%
45%
AGE
18-24
18-34
21+
35+
MEDIAN AGE
35%
67%
82%
29%
30yrs
EDUCATION
Any College
Currently in College
55%
20%
EMPLOYMENT
Employed 65%
RACE
Black
White
Spanish
Asian
Other
75%
15.9%
12.4%
1%
11.3%

4. VOLUME…
Volume is the name of my music
magazine which is centred around the
R&B genre. My target audience involves
people who are between the ages of
16-35 and who enjoy listening to hip-
hop and R&B music. The main contents
of the magazine includes current
information about popular R&B artists
and their music.

5. WHY WOULD SPIN MEDIA
DISTRIBUTE VOLUME?
Why Spin Media is a good choice for distribution:
 They distribute their magazines online. This is very beneficial as nowadays more
people are going online to do various things. It is easier for people to view a
magazine from online then it is for them to buy it. Therefore, the magazine will
have a wider readership.
 They distribute an R&B music magazine that is very successful and thus Spin Media
are already experienced in distributing R&B magazines.
Why Spin Media would distribute Volume:
 They already have the readers for an R&B magazine, therefore, before the
distribution, the magazine would have the correct demographics.
 It would be easy for them to distribute my product because they’ve done it before
with Vibe.