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2. What is HH magazine ?
 HH magazine is a hip hop magazine Based in north London, This
magazine spreads awareness about recent , future performance happening
by artists in the genre {hip Hop] This magazine will contain lots of key
information about the genre its self and the type of artist involved in this
Genre of music.

3. Aim and objective
 The aim and objectives of HH magazine is to provide a good service and
information to customers about the genre and the local talent in north
London.
 My magazine purpose is to provide information about upcoming events
and what artists are playing at those venues , this magazine also offers
information in depth about the artist which tells the audience a bit about
them if they've never heard of them before.
 My magazine will contain lots of key information about my genre and the
type of artist involved in this Genre of music.

4. Fonts
• I feel that this font really represents the hip hop music scene . This
also expresses what the genre is all about, I will be using this font in
the double page spread and part of the front cover .
I feel that this font really represents the genre of
music I am focusing , this font is quite bold so
this will be on the front cover.
My front cover will be the colour white red and
gold to represent the genre.

5. Mood boards

6. Target audience
 Hip- hop as a genre of music is promoted to 15-30 (Teens and adults)
rather than children , due to the explicit lyrics and dark subject that are
often presented to this genre .This type of music isn’t really targeted to
children as they might not understand the lyrics/words.

7. Price
 The price of my magazine will be £39 per year which is equal to £3.25 a
month compared to Q magazine one of our competitors which is £54 so
we are £15 cheaper which could benefit us in the long term.
 Also mojo is £44 so it is much more expensive than our magazine HH
magazine.

8. Marketing distribution
 HH magazine is intended to be a magazines featuring guides to and articles
about music in North London. My magazine will be distributed every month ,
this magazine will contain all venue , arenas in the area ,it will also include
artists that will be playing and performing there.
 As my magazine will be distributed every month the paper will be a good
quality and I will be charging a premium price as it will be made very well.
There is also a subscription involved.
 I will also be distributing it and advertising on the likes of face book and
Instagram because my target audience is 16-30 then most of them will be on
there.

9. Resolving ethical and legal issues
 To make my magazine ethical I will make sure that the paper I will be using for my front
cover and double page spread will be recycled paper and paper than can be reused.
 I will make sure that everything that goes into making my magazine has not been made
already because I would not want to break the copyright and legislations act as I could
get into serious trouble.
 Need all permission forms to be filled out ( Location release form, model release form)- I
need to make sure that all my forms are filled out so that i am legally allowed to take
photos as my location and take photos of my model , if i don't carry theses out then i
could get in serious trouble as i haven't been given permission and if i have only been
given permission by word of mouth then this is invalid as when it comes to it the person
could like and i could be in a really bad situations, so this is why i need to get the
permission written down on paper.