2. Offbeat is a new music magazine that directs its content towards the 18-25 market. Readers
are likely to be both female and male without a specific focus on social or income
backgrounds, to encourage appeal to any potential reader. As well as a mixed gender focus,
Offbeat caters to readers who are young and revolves mainly around their social and music
experiences.
It will cover all aspects of the developing indie-alternative rock genre that has recently
become widely popular. With the developing genre, indie-alternative rock has become
more appreciated and so the content production of Offbeat will heavily focus on upcoming
artists and current artist reviews (concert and album). The magazine aims to promote this
unique music to the modern industry.
It’s design will challenge typical magazine conventions and will mainly focus on a more
simplistic, minimal style – using white space as it’s key feature. Images will be sparingly
used where needed and there will be a greater emphasis on design and content whilst still
keeping effective and impactful images.
The double page spread will be an interview with Lorde, along side a recent live
performance article. This known artist in particular focuses on the development of modern
music and will engage readers. This artist represents new and unique music that would
work with the aim of appealing to the 18-25 market.
