David Glukh magazine pitch

1. North London’s New Rap Magazine

2. 80% of young people aged 17-24-year-
olds listen to rap music.
However, there is no rap magazine aimed
at this target group in North London.

3. Rap-Up: Has been running since
2001.
The Source: Has been running
since 1988
URB Magazine: Has been running
since 1990
Pound Magazine: Has been
running since 1999
None.
(There are only ‘UK Rap Blogs’, but no
actual magazines – they are all online)
America London

4. I aim to tackle this problem by creating a rap
magazine for them that will be both
entertaining, and informative.

5. Target Audience
Primary target audience:
17-22-year-olds of both
genders. Females too, because
female rap artists are also
starting to emerge into the rap
scene.
Secondary target audience:
30-40-year-old males – this
age group were the people
who were at the primary target
audience age group when rap
started emerging, and I will
include ‘older’ rap artists and
news as well.

6. Title and Fonts
I will title the magazine ‘LIVE’,
because in slang terms, this
translates to ‘exciting’.
I will use 2 serif fonts:
Rockwell (Title and
Cover Line)
and
Times New Roman
(inside content)

7. Colour Scheme
I have chosen to use Red,
White and Black.

8. Resources/Personnel
Resources needed:
1. Stationery
2. Laptop/Computer
3. Printer
4. Photo Editing Software
(Adobe Photoshop/Indesign)
Personnel needed:
1. Model(s)
2. Printing firm
3. Lawyer
4. A writer.

9. Distribution and Marketing
Distribution:
Print form:
• Light coated paper at 50-60gsm
Online - web form.
• For the online copy, I will convert
the magazine into a PDF file so
that online readers can straight
away read it on their browser - on
most browsers, there are pdf
readers built-in.
Marketing Methods:
• Social Media Advertising
• Traditional Newspaper Ads
• A3-A1 Posters around North London
• TV/Radio/Spotify Advertising
• Google Ads
• Flyers

10. Pricing
£5 for the printed version, £4 for the online version (cheaper to
produce).
Subscription services (Printed + Online):
• Annual Plan, paid monthly - £48@£4 per month – 15% discount
• Annual Plan, prepaid - £40.80 – 33.33% discount
• Monthly plan - £5 per month – No discount