This document provides information about music magazines available in the UK, including Mixmag, Hip Hop Connection, and The Wire. It discusses their circulation, readership, publishers, and target audiences. For each magazine, examples of front covers and sample pages are shown and analyzed for layout, images used, and design elements. Key details like mastheads, headlines, and prices are pointed out. The document aims to analyze and compare features of these three popular music magazines.

1. Market Research

2. Music Magazines available
in the UK
• You can find lots of different music magazines in the
UK. Magazines for every different genre and type of
music. Some examples are: Kerrang!, Hip-hop
Connection, Clash, The Wire, Let it rock etc.

3. Publisher, Circulation &
Readership
• Mixmag is the biggest dance music & clubbing magazine in the world. It
is published by the Company Development Hell Ltd. The magazine is
international and are read by readers all over the world. Their circulation
is about 20 000. The Magazine attracts people of interest of clubbing and
dance music, but also people interested in big parties and celebrity.
Their readership is solid with 190 000 readers.
• Hip Hop Connection is aimed to all fans of hip hop and rap listeners. They
have a circulation about 25 000. It is published by the company Infamous
Ink and are published monthly. The magazine publishes different kinds of
themes for example: DJing, rapping, Mcing, fashion, dance, music
production, clubbing, graffiti art, etc.
• The Wire is a magazine covering a wide range of alternative,
underground and non-mainstream music. The magazine was published
in 1982. If you like underground and new music this is the magazine for
you.

4. MixmagTextual Analysis
Masthead – This is the magazine`s
name and is the trademark for the
magazine. White colour that
contrast with the dark colour in
the picture behind. This makes the
headline pointing out.
Main Image – famous artist
named Steve Aoki wearing a
American flag on his jacket. Steve
Aoki is a known dj and artist,
specially in the dance music and
clubbing society.
Date & Price – This is a common
convention you would expect in all
magazines. The price is £4.50 that says
that the magazine is exclusive.
Barcode – a common convention
used on the front cover in order
for the customer to purchase the
media product.
Layout – The layout of this
magazine is colourful and has a
lot of contrasts, between the red,
white and black colours. The
layout is very well structured and
makes the magazine look
exclusive.
Buzz word – the word “special” makes
the readers think the magazine is
special and exclusive. These words
are used to draw the readers
attention.
Feature Headline – This is the
largest text on the magazine’s
front page. In this magazine it is
Steve Oaki. This makes the
audience notice which artist the
magazine have on their front
page. The text is easy noticeable
because of the contrast in the
colours and the scale of the text.
Sub Heading – uses the same contrast
and colours as the rest of the
magazine front cover. This makes the
front cover fit perfect.

5. Mixmag Double Page
Spread
Layout –Structured with
contrast with dark and bright
colours. Uses images with
different colours as the two
small images. Different colours
and types of fonts are used to
attract the audience to the
theme of this article. Different
shapes are used to show
contrast between soft and hard.
E.g. Circles and the squares.
Heading – the heading is
“Magnetic Man” this is used as
a description of something else.
The heading is white and has
contrast with the main image
behind it.
Heading – Deadmau5 is
the name of the artist and
readers can connect the
heading with the image
behind. Deadmau5 has a
mouse logo as his sign.
This can attract fans and
interested people.
Sub Image – image that the
readers can look at after
reading and makes the layout
perfectly lined. Without these
images the layout would seem
not finished and empty.
Main image – taken from a
concert, the picture is taken
from below the stage. This
attracts the reader as they
can see what the artist is on
the stage. The light from
the stage gives a contrast to
the dark atmosphere in the
concert hall.

6. Mixmag Content page
Heading – The heading of this
article is the quote from the
text. It is written in a “ so the
reader can see that it is quoted
from the text. The quote can be
interesting for the audience
and often attracts the reader.
The colour of the font is black
and gives a great contrast to
the white background.
Layout – The layout of this
content page is very complete
and structured with bold
questions and regular font on
the answer to contrast the
different texts. Lines are used
to structure the text and that
makes it easy for the reader to
find the interesting parts. The
text colour is black and goes
well with a contrast colour
behind white. The picture
brings the viewer something to
combine the text with.
Date – this is used to show the
reader when the magazine is
from which day, month and
year this was written.
Main image – an artist that
stands to a stage with different
people behind him. The image
gives the reader a point of view
of who the text is about. The
artist can attract fans and
people interested in the artist
and connect readers.
Sub Heading – this heading is tells the
reader which part of the magazine he or she
is in. Under the heading there is a feature
who tells the reader which artist the article
is about.

7. Hip Hop Connection Textual Analysis
Masthead – Uses Hip Hop as
the name of the Magazine is
Hip Hop Connection. This gets
the readers attention around
what the magazine is about.
Main Image – is the rapper
Klashnekoff wearing clothes
that matches his society. Hip
hop clothes. This attracts
people who are interested in
this artist and maybe readers
that have not heard about him
before.
Date & Price –This is a common
convention you would expect in
all magazines. The price is £3.25
that says that the magazine has a
Layout –The layout of this normal and reasonable price.
magazine is very dark and has
contrasts, between the red and
black.The layout is very well
structured and makes the
magazine look exclusive.
Barcode – a common
convention used on the front
cover in order for the customer
to purchase the media product.
Feature Headline –This is the
largest text on the magazine’s
front page. In this magazine it
is Klashnekoff. This makes the
audience notice which artist
the magazine have on their
front page. The text is easy
noticeable because of the same
colour as the Masthead.
Freebies – this shows a free
product by buying the
magazine. This is used to get
people to buy the magazine
and to advertisement for the
product. In this magazine you
get a free cd from the artists:
Apathy, GZA, Immortal
Technique, Jim Jones and more.

8. Hip hop Connection Double Page Spread
Main image – The main
image is the famous rapper
Baby J and this is taken as a
close up of the artist. This
attracts fans, people interested
and readers to what the
content of this article. The
whole page is an image of the
artist and this structures the
layout of the pages.
Heading – Baby J is the
heading on this page, he is a
famous rapper artist and the
heading attracts both fans and
people interested in hip-hop/
rap. The heading goes
with a contrast of the
background.
Layout – The layout is simple
and very structured. One page
is a whole picture of the artist
which the other page is about.
This gives the viewer one page
to read on and one page to look
at to see who they are reading
about. The text is written in red
and black and gives the reader
a good contrast between what
is what. The more important
content like a quote from the
text is written in red and the
regular text is in black.
Drop caps – draws the attention of the reader to the start of the
article on this page.
Date – this is used to show the
reader when the magazine is
from which day, month and
year this was written.
Fact box – this is used to
inform the reader about
different stuff that may be
important for the article.

9. Hip hop connection content
page
Heading –this heading is the
largest and the main heading
on this page. This attracts the
readers attention and tells
them what the text is about. In
this article the heading tells the
reader that they are going to
read about the book of the
month.
Layout – The layout of this
content page from Hip hop
connection is has a lot of
images and texts. It is
structured in different lines
and columns. You have
contrasts between the white
and red text. And you have as
well a contrast between the
box-text and the text written
without a box.
Buzz word – words used to attract
the readers attention, here you have
“well read” and this attracts the
readers to see what the article is
about.
Main image – The main image on this
content page is the image of the girl
laying on the ground with coloured
trousers. The image tells the reader what
the text in the box is about and in this
text it is about the book of the month.
Sub image – the sub images is the
images that follows with the text in
this article. They are there to attract
the readers attention. They show
what the text can be about and in this
article its images of the artist and
different other images.
Drop caps – draws the attention of the reader to the start of the
article on this page.
Fact box – this is used to inform the
reader about different stuff that may
be important for the article.

10. Wire Textual Analysis
Masthead – Uses Wire as the
name of magazine is Wire. This
gets the readers attention
around what the magazine is
about. The masthead has a
colour that contrasts with the
background and main image.
Main Image – is a unknown
artist, this is what the
magazine is about, music and
rare artist and unknown
people. The non-mainstream
artist is known to be seen in
this music magazine.
Layout –The layout of this
magazine is very dark and has
contrasts, between the light
and dark. The layout is very
well structured and makes the
magazine look exclusive.
Buzz word – the word
“Sensational” makes the
readers think the magazine is
special and exclusive. These
words are used to draw the
readers attention.
Date & Price –This is a common
convention you would expect in
all magazines. The price is £3.50
that says that the magazine has a
normal and reasonable price.
Barcode – a common
convention used on the front
cover in order for the customer
to purchase the media product.

11. Wire Double Page Spread
Layout – The layout
is very simple. You
have one page with
text and one page
with an image to
illustrate who the
text is about. The
colours are very
simple with a
contrast from the
page with text and
the page with an
image. The text is
structured in colons
so the reader can
read the text easy.
Main image – The main image on this double page spread is a picture of an artist. The
artist is unknown for me. The image is set on the page beside the text. This makes the
structure of the double page spread very clean. The image attracts the readers attention.
Quote text – This is used
to attract the readers
attention about what the
text is about. The quote
can be an important bit of
the text.
Writer & page – this tells
the reader who has
written the article and it
tells which page the
reader is on.

12. Wire Content Page
Layout – the layout of The wire
magazine is very clean and
structured and compared to other
magazines, it seems like the wire
magazine is a more article and for
people who like to read a lot. The
magazine seems to also be
different and has articles about
rare and unknown artist. This
make the magazine special to all
the other magazines. The text is
written in columns so the reader
can follow the text downwards
with their eyes. The page is 2/3
just text and 1/3 image this shows
the reader that there is more
important in the text than in the
image.
Main image – the main image on this
content page is a picture with two
guys looking straight in to the
camera. This makes it seem they look
straight at the reader. The image
attracts the audience with who the
two guys on the picture is and this
makes the text underneath
interesting. The little box with text on
the image tells the reader who took
the picture and where.
Page & Magazine – this is set there
for the reader to remember which
magazine they are reading and which
page they are reading on.