Many people hear about gamification and think that it is not applicable to their work since they do not work in the gaming industry. However, companies like Dropbox and other have proven that gamification is applicable to any industry, product or service. This session will discuss how to use gamification in your company to generate ideas, improve product design and increase sales. Recent examples of successful gamification concepts will be shown.
In spring 2013, we conducted a workshop for a large newspaper. They had needed an outside perspective on the state of publishing, social media, digital etc. So we used that opportunity to put all our favorite cases and insights from the media industry into this one deck. It has been fascinating to observe how publishers all over the world have started to implement a lot of the ideas, we’ve mentioned here.
More then one year later, we’re still coming back to this presentation constantly. This is why we have decided to release it to the public.
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
LinkedIn: Home to the Global Business EliteLinkedIn
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with high personal net worth and big business-purchase budgets, they represent the most valuable consumers on the planet.
Ideas from Human Factors and User Experience Design that apply to Social Media and Digital Marketing. This presentation was given at the eMetrics Summit in San Francisco on April 1, 2015.
In spring 2013, we conducted a workshop for a large newspaper. They had needed an outside perspective on the state of publishing, social media, digital etc. So we used that opportunity to put all our favorite cases and insights from the media industry into this one deck. It has been fascinating to observe how publishers all over the world have started to implement a lot of the ideas, we’ve mentioned here.
More then one year later, we’re still coming back to this presentation constantly. This is why we have decided to release it to the public.
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
LinkedIn: Home to the Global Business EliteLinkedIn
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with high personal net worth and big business-purchase budgets, they represent the most valuable consumers on the planet.
Ideas from Human Factors and User Experience Design that apply to Social Media and Digital Marketing. This presentation was given at the eMetrics Summit in San Francisco on April 1, 2015.
The first thing you must remember when adopting social media is to approach with caution: apply forethought and integrate social media as part of your overall marketing toolkit. Here I provide a general overview of what shapes my approach to social media strategy.
This is the presentation I gave to the French American Chamber of Commerce in Dallas on August 4, 2011.
RockYou's Raymond Chan gave an informative presentation about OpenSocial at the Girls in Tech Developer Summit November 19, 2008 in San Francisco. Raymond gave a short history of OpenSocial and a lot of detailed information on coding for OpenSocial.
Presentation from
Serge Hanssens, Advisory Director, PwC Luxembourg, delivered at the Dynamic Business Event organized by Nerea & Microsoft on April 16th 2013 in Luxembourg
My final paper for my MBA Capstone class, based on "Google's Strategy in 2012" by John E. Gamble. Includes a SWOT analysis and suggestions on how Google can move forward.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
Google's management of innovation draws on both old and new ideas for optimizing innovation. Transparency, openness and a bias for action are key characteristics.
Don't kid yourself, innovation is managed!
Digital Leadership Interview : Michael A Osborne, Associate professor at the ...Capgemini
"More or less anything that does not require one of the three bottlenecks – i.e. creativity, social intelligence and the requirement to manipulate complex objects in an unstructured environment – will be potentially automatable."
PTC Announces FlexPLM Application for Collaborative and Inspired Retail Produ...PTC
New App to Capture Ideas, Social Media Trends, and Feedback for Digital Design
NEW YORK and NEEDHAM, Mass. – January 15, 2017 –– PTC (NASDAQ: PTC) today announced a concept management app, its latest innovation for its FlexPLM® software. PTC will be showcasing the new application as part of its digital design capabilities at its booth #1344 at National Retail Federation’s (NRF) annual Convention & EXPO, better known as Retail's BIG Show, on January 15-17th.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
Gallery of Great LinkedIn Sponsored UpdatesLinkedIn
See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members. To get started with Sponsored Updates on LinkedIn, visit http://lnkd.in/sponsoredupdates
Simple Design Solutions to Improve Lives Around the World - Images Only VersionJose Briones
80% of humanity lives on less than $10/day. If you are part of the world's lowest socioeconomic level you may be living on a house that can barely be called that. It's a collection of sticks, cardboard, plastic sheet. A dirt floor, no water, electricity or sewage. Enter frugal innovation or frugal engineering: The process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good in order to sell it in developing countries. In this chapter of the "Beyond Stage Gate" series, we explore simple, low cost, effective and proven global design solutions that do not require exotic technology but that when combined can dramatically improve the quality of life of people around the world.
Using Value-Based Innovation for New Product IntroductionsJose Briones
This updated presentationshows successful examples of companies selling products based on value. Quantification of value is critical to a successful product introduction and this presentation provides a basic overview of the tools to measure it. In addition, a new tool, the Value Box is introduced to capture the value/price space and develop pricing strategy
The first thing you must remember when adopting social media is to approach with caution: apply forethought and integrate social media as part of your overall marketing toolkit. Here I provide a general overview of what shapes my approach to social media strategy.
This is the presentation I gave to the French American Chamber of Commerce in Dallas on August 4, 2011.
RockYou's Raymond Chan gave an informative presentation about OpenSocial at the Girls in Tech Developer Summit November 19, 2008 in San Francisco. Raymond gave a short history of OpenSocial and a lot of detailed information on coding for OpenSocial.
Presentation from
Serge Hanssens, Advisory Director, PwC Luxembourg, delivered at the Dynamic Business Event organized by Nerea & Microsoft on April 16th 2013 in Luxembourg
My final paper for my MBA Capstone class, based on "Google's Strategy in 2012" by John E. Gamble. Includes a SWOT analysis and suggestions on how Google can move forward.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
Google's management of innovation draws on both old and new ideas for optimizing innovation. Transparency, openness and a bias for action are key characteristics.
Don't kid yourself, innovation is managed!
Digital Leadership Interview : Michael A Osborne, Associate professor at the ...Capgemini
"More or less anything that does not require one of the three bottlenecks – i.e. creativity, social intelligence and the requirement to manipulate complex objects in an unstructured environment – will be potentially automatable."
PTC Announces FlexPLM Application for Collaborative and Inspired Retail Produ...PTC
New App to Capture Ideas, Social Media Trends, and Feedback for Digital Design
NEW YORK and NEEDHAM, Mass. – January 15, 2017 –– PTC (NASDAQ: PTC) today announced a concept management app, its latest innovation for its FlexPLM® software. PTC will be showcasing the new application as part of its digital design capabilities at its booth #1344 at National Retail Federation’s (NRF) annual Convention & EXPO, better known as Retail's BIG Show, on January 15-17th.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
Gallery of Great LinkedIn Sponsored UpdatesLinkedIn
See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members. To get started with Sponsored Updates on LinkedIn, visit http://lnkd.in/sponsoredupdates
Simple Design Solutions to Improve Lives Around the World - Images Only VersionJose Briones
80% of humanity lives on less than $10/day. If you are part of the world's lowest socioeconomic level you may be living on a house that can barely be called that. It's a collection of sticks, cardboard, plastic sheet. A dirt floor, no water, electricity or sewage. Enter frugal innovation or frugal engineering: The process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good in order to sell it in developing countries. In this chapter of the "Beyond Stage Gate" series, we explore simple, low cost, effective and proven global design solutions that do not require exotic technology but that when combined can dramatically improve the quality of life of people around the world.
Using Value-Based Innovation for New Product IntroductionsJose Briones
This updated presentationshows successful examples of companies selling products based on value. Quantification of value is critical to a successful product introduction and this presentation provides a basic overview of the tools to measure it. In addition, a new tool, the Value Box is introduced to capture the value/price space and develop pricing strategy
In this talk I will examine how the play-element of videogames is deconstructed to try to bring fun back to real life. Games are reality-broken technologies in the sense that they are rule-bound elements that constraint action. Videogames are game-mediated technologies that take advantage of ICT to create more compelling user experiences. Two modern approaches, gamification and playful design, extract the constituent elements of videogames and take them to other non-game contexts to engage users and motivate action. Examples as well as theoretical approaches from game theory and the psychology of motivation will be presented to conceptualize this new level of brokenness. I will argue that this new attempt to bring fun back to everyday activities reflects an underlying brokenness in reality. This new framework addresses the multistability of game technologies and reality.
Which is the right method for open innovation?
Which are the criteria to plan an open innovation project?
Which intermediary or service provider has specific knowledge and expertise in, e.g., crowdsourcing, the lead user method, Netnography, idea contests, technology scouting, or broadcast search?
Weigh the pros and cons of turning to a technology provider to help solve your OI needs
Understand the landscape of open innovation intermediaries and platforms
Make the most of your investment in an OI platform
An extract from one of my lectures on idea management systems. The content of these slides is based both on current research and insights from companies I collaborated with.
Innovation: The Intersection of Invention and Value. Jose A. Briones, Ph.D.Jose Briones
One of the biggest problems that a product manager encounters when starting an innovation program or project is to reach consensus on the definition of innovation. This is more than a semantics issue. Without agreement on exactly what the goal is - the team is unlikely to achieve it. In this introduction to the “Beyond Stage-Gate” series we will discuss
A new definition of innovation that applies not just to products but to services, business models or business processes
How to relate innovation and value
Why being new is not enough for something to be called innovative
What is necessary to define the innovation as incremental, radical or disruptive
How different types of innovations must be managed differently within the development process.
Why the Way You Collect the Voice of the Customer MattersJose Briones
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as “Voice of the Customer” and just viewed as a “check box” item.
We will relate different Voice of the Customer approaches with project portfolio classifications for product development
As the strategic importance of data has increased, new approaches to customer analytics have emerged as well. As customer interactions with companies grow and diversify, the need to integrate data faster and deliver real-time insights is critical. This presentation explores the underlying trends driving companies to become more data-driven and invest in customer analytics. And, it outlines three types of approaches to capturing, managing, analyzing, and activating customer knowledge and insights.
Information is the principle driver of competitive advantage. How it is collected, analysed and communicated determines our success. No single resource is more critical to organisational survival.
The amount of data in the world is exponentially increasing, to a point where companies capture significant amounts of information about their customers, suppliers, and operations. Millions of networked sensors are being embedded in everything from mobile phones to cars. Social networks and location data from mobile devices will continue to fuel this exponential data growth. These huge data pools are commonly being referred to as "big data".
This talk examines how analytics and big data are exploiting information to drive competitive advantage.
Collaborative Conversations: Using social media in product managementBrainmates Pty Limited
Social media presents many opportunities and challenges for product managers.
In this presentation brainmates outlines how how social media is being used by to help define, develop, deploy and maintain products and services.
Organizations across diverse industries are in pursuit of Customer 360, by integrating customer information across multiple channels, systems, devices and products. Having a 360-degree view of the customer enables enterprises to improve the interaction experience, drive customer loyalty and improve retention. However delivering a true Customer 360 can be very challenging.
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
Shoppers love customer loyalty programs, but most ecommerce sites get it wrong. Learn how to launch a profitable rewards program that boosts your bottom line.
You'll understand why customer loyalty programs matter, how they contribute to long term profitability and how to launch an effective program
This Brainmates presentation seeks to answer the question "What is product management?"
This presentation investigates this important strategic role and illustrates its responsibilities and functional applications.
A useful reference for people working in product management or who are interested in a career in this field.
** About Brainmates:
Brainmates is an Australian based business that has is championing the important role that Product Managers perform in delivering a product's that are loved by their customers and deliver a return on investment to the businesses that provide them.
Brainmates trains coaches and supported Product Management Professionals in all kinds of industries and business sizes. Contact the team on +61 1800 272 466 to see if we can help your products and business.
** Connect with Brainmates online:
Visit the Brainmates WEBSITE: http://bit.ly/1lQ51mE
Like Brainmates on FACEBOOK: http://bit.ly/2c0RVaO
Follow Brainmates on TWITTER: http://bit.ly/2bNhKft
Brainmates - Product Management Training and Expertise
Improve Product Design and Increase Sales Through GamificationAIPMM Administration
Many people hear about gamification and think that it is not applicable to their work since they do not work in the gaming industry. However, companies like Dropbox and others have proven that gamification is applicable to any industry, product or service. This session will discuss how to use gamification within your company to generate ideas, improve product design and increase sales. Recent examples of successful gamification concepts will be shown.
About the Speaker:
Dr. Jose A. Briones is a Sr. Consultant with C-Level Advisors a team of senior level experts and analysts that work with companies in developing business strategy, acquiring and integrating companies, creating alliances, creating go-to-market strategies, and designing product portfolios. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D.
Dr. Briones areas of expertise include: Innovation Management, Product Development, Business Model Assessments, Product Value Analysis, Probabilistic Forecasting and Social Media. He has a Ph.D. in Chemical Engineering from Clemson University and an MBA from Wharton Business School.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Looking for a coach to accelerate your product marketing & management career?
Set up a free initial 30-minute appointment for more information: http://bit.ly/1gBFdaD.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
Gamification of User Engagement ProcessTouseef Ikram
This presentation is about understanding Gamification. I presented this in 3rd Annual Digital Marketing conference DigiMark2014. It explains how games engage audience in doing repetitive tasks and take pleasure out of it. It also share some stats and example projects of giant companies using gamification. It also explains different concepts associated with gamification like extrinsic and intrinsic motivation, dopamine cycle, SAPS framework, Octaylsis framework.
BTW I also have left the slide notes intacts. Hope it helps you some way.
Gamification: Fact or Fiction. Presentation delivered at the Content Strategy Forum 2011 in London to introduce Gamification and its relationship to Content Strategy/ists.
This is the full deck, I presented a subset at the conference. Agenda includes Description, Real World Use Cases, Market Overview, Strategy and Risks/Considerations.
Enjoy.
The term "gamification" was coined in 2002 by Nick Pelling, a British-born computer programmer and inventor. As defined by Gartner “Gamification is the use of game design and game mechanics to engage a target audience to change behaviors, learn new skills or engage in innovation.” The target audience may be customers, employees or the general public, but first and foremost, they are people with needs and desires who will respond to stimuli.
This whitepaper highlights the application of gamification in various organizational areas.
Just a little gimmick? Gamification 2014 - core mechanics, fields of applicat...Digital Affairs
Guest lecture at the University of Innsbruck, Online Branding Course, about Gamification, the core mechanics behind the concept, fields for possible successful application and future prospects of the term Gamification. The lecture also features a Gamification case study, where Digital Affairs gamified the house rules of 'Wiener Linien' a public transportation system in Austria.
7 Next-Gen Digital Marketing Trends For 2023 Company.pdfImpulse Digital
In the year 2023, digital marketing trends are shifted to a much more focused and targeted platform. Marketing trends have already seen significant change over the past decade, but the shift in focus of digital marketing in 2023 will be the biggest change yet. For more info visit:https://www.theimpulsedigital.com/blog/7-next-gen-digital-marketing-trends-for-2023/
An Introduction to Funifier’s FUNIFICATION ENGINE.
The overall goal of gamification is to more deeply engage with consumers, employees, partners and other audiences so as to inspire them to participate, collaborate, share and interact in some activity or community. A compelling, dynamic, and sustained gamification experience can be used to accomplish a variety of mission-critical business goals. This is FUNIFICATION.
Leveraging gamification in brand building strategies
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Gamification 101: Learn the Basics of Gamification StrategyTechnologyAdvice
Learn the basics of gamification strategy, including common terms, how to implement solutions, and what it can do for your company.
For more gamification resources, visit us at TechnologyAdvice.com
Want big wins in marketing
and communications?
Use game mechanics.
Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship.
- The basics of gamification
- Player types – and how to motivate different players
- Real-world uses of game mechanics
- And using gamification for B2C and B2B
- See more at: http://www.signalinc.com/the-game-of-gamification/
This presentation provides a comprehensive overview on emerging global gamification market. It also covers all the areas where the technology is being used and explores the future trends in business applications. Apart from projecting present and future trends in Gamification market, this presentation covers fundamental applications of game design and idea applications adapted from movie making concepts those used in story development practices.
Part of the Challenge Series. Please contact Pomegranate Group if would like to know more about how gamification works, and to discuss what gamification could do for your business: 020 7336 7322 or http://www.pomegranate.co.uk/contact_us
SPOTS Tracking Systems Investor Presentation 2012.pptxJose Briones
SPOTS Tracking Systems represents a new generation of collaborative and flexible workflow management software that combines the benefits of traditional rigid-workflow management software with the flexibility of task management software
SPOTS is a cloud-based software system that:
- Tracks orders, information and items through complex chains of fulfillment, supply, manufacture or service
- Mimics and adapts to your business model using a “Flexible Workflow” approach.
- Enhances collaboration and keeps an audit trail via social-media style comments
- Interfaces and communicates with established platforms such as QuickBooks and other products
- It is easy to configure, use and modify
- It can be used by retail, service or manufacturing companies.
Business Process Management and Flexible Workflow.pptxJose Briones
Flexible Workflow is the solution for the management of processes that includes a mix of structured and unstructured interactions
It represents a new software category for Dynamic Case Management
What is the value of your Data v3.0.pptxJose Briones
Your smartphone is collecting your digital data right now. These data are being bought and sold today by multiple companies for profit and commercial purposes, in most cases with a minimum of consent and no compensation to the device users.
In this session, we discuss the current trends regarding data collection and brokering. We try to determine the actual value of your digital data and what is your right to your data
The Market for Open Innovation Platforms: Deciding If and Where to Invest - J...Jose Briones
Open innovation became a key success factor for many companies today. But which is the right method for open innovation? Which are the criteria to plan an open innovation project? Which intermediary or service provider has specific knowledge and expertise in, e.g., crowdsourcing, the lead user method, Netnography, idea contests, technology scouting, or broadcast search? This interactive debate will analyze different platforms that are meant to accelerate innovation. You will leave with a better understanding of the options that are out there and whether it makes sense for you to invest in a certain platform. In reaching their conclusion, innovation professionals must:
Weigh the pros and cons of turning to a technology provider to help solve your OI needs
Understand the landscape of open innovation intermediaries and platforms
Make the most of your investment in an OI platform
What is the Benefit of an Open Innovation Process?Jose Briones
Open Innovation is now a very fashionable term and many companies are rushing to implement an open innovation process without fully understanding its value nor how it fits within their existing product development process. In this Chapter of the “Beyond Stage Gate” series we will discuss the different definitions of Open Innovation, where does it fit in the development cycle, software tools available and a case study. We will show how Smarty Ears, a developer of iPad apps for Speech Therapy and Communication, has used open innovation to greatly increase the number of ideas to market, as well as accelerate the product development cycle.
Quantifying and Forecasting Uncertainty in Innovation Project Management - Dr...Jose Briones
Product innovation has been described as the way out of today’s difficult business environment. The rate of success of development projects, in particular disruptive innovation projects remains too low.
We believe that a reason for the low success rate is the erroneous application of analysis methods designed for incremental innovation like NPV and DCF to projects with high levels of uncertainty
In this presentation we will discuss the use of @RISK and Probabilistic Decision Analysis in the management of innovation projects with high levels of uncertainty. The launch of the iPad is used as a case study
Brioneja Probabilistic Decision Analysis For Elastomeric Components Sep 16,...Jose Briones
This presentation describes an overview of practical applications of Probabilistic Decision Analysis and Monte Carlo Models. Examples are provided in the areas of sales forecasting, manufacturing production, and component design
A New Framework for Disruptive Innovation Management - Dr. Jose a. BrionesJose Briones
Product innovation has been described as the way out of today’s difficult business environment. However, the rate of success of development projects, in particular white space or disruptive innovation projects remains too low.
We believe that a reason for the low success rate is the erroneous application of methods designed for incremental innovation like Stage Gate to projects with high levels of uncertainty. In this presentation we will discuss the different types of development projects based on degree of uncertainty, and the creation of different project tracks. Projects are managed using different tool sets based on the best fit between information available and decision making needs.
The Use of Discovery Driven Planning to Manage High Uncertainty ProjectsJose Briones
Discovery Driven Planning is a process for the management of innovation and development with high levels of uncertainty, new product projects and game changers.
This presentation describes the influence that the internet and social media tools had in the opening of political spaces in Mexico and the formation of a competitive democracy.
Value in Use Analysis for New Product IntroductionsJose Briones
This paper shows successful examples of companies selling products based on value. Quantification of value is critical to a successful product introduction and this paper provides a basic overview of the tools to measure it. In addition, a new tool, the Value Box is introduced to capture the value/price space and develop pricing strategy
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Personal Brand Statement:
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How Gamification Can Help You Generate Ideas, Improve Product Design and Increase Sales
1. Jose A. Briones, Ph.D.
C-Level Advisors
Twitter: @Brioneja
AIPMM Webinar
March 28, 2014
2. Outline
Many people hear about gamification and think that it
is not applicable to their work since they do not work
in the gaming industry.
However, companies like Dropbox and other have
proven that gamification is applicable to any
industry, product or service.
This session will discuss how to use gamification in
your company to generate ideas, improve product
design and increase sales.
Recent examples of successful gamification
concepts will be shown.
www.Brioneja.com
Twitter: @Brioneja
3. What is Gamification?
Gamification, or the use of game elements to
promote desired behaviors among customers and
employees, has been a popular business strategy
for decades.
The always-on mobile age and integration with
social networks has vastly expanded opportunities
for gamification.
Gamification is design that places the most
emphasis on human motivation in the process. In
essence, it is Human-Focused Design (as opposed
to “function-focused design”).
www.Brioneja.com
Twitter: @Brioneja
4. Market Size
Market research firms MarketandMarkets
and M2, estimate the global market for
gamification apps and services in between
$400 & $500 million by the end of 2013.
M2 Research projects the market to grow to
$2.8 billion by 2016.
An assessment by Gartner estimates that more
than 70% of Global 2000 companies will use at
least one gamified application by 2014.
www.Brioneja.com
Twitter: @Brioneja
5. Market Trends
IEEE Experts Predict Gaming Will Be
Integrated Into More than 85 Percent of
Daily Tasks by 2020
Industries like healthcare, business and
education will be integrating gaming
elements into standard tasks and
activities, making us all gamers.
People will accrue points for regular tasks
and each person’s point cache will
influence their position in society, and
compliment their monetary wealth.
www.Brioneja.com
Twitter: @Brioneja
6. Market Trends
Gamification represents the intersection of
4 megatrends:
The explosion of social media usage,
The mobile revolution,
The rise of big data
The emergence of wearable computing.
Marketers, enterprises & governments are
using gamification to achieve and expand
their goals.
www.Brioneja.com
Twitter: @Brioneja
7. History
Foursquare is the most well-
known mobile gamification
Early in its history, Foursquare
spurred user acquisition and
engagement with its focus on
competition and rewards.
But Foursquare has drifted away
from this gamification dimension
“The demise of superficial
gamification”
www.Brioneja.com
Twitter: @Brioneja
10. Dropbox History
Dropbox was the first to perfect cloud storage for
consumers and reaped the benefits – user numbers
leapt from 5m in 2010 to 25m in 2011, reaching
100m last year and 175m today.
Over $500 million in revenues
96% of its customers use the service free
$125/paid customer/yr.
A 2012 US survey by Forrester Research found that
14% of online adults had used back-up or storage
services, with Dropbox the most popular claiming
more than 25% of the market, followed closely by
Apple’s iCloud.
Claims a presence in more than 2 million businesses,
including 95 percent of the Fortune 500.
Dropbox raised $250 million at a $4 billion valuation from
investors including Index Ventures, Sequoia, Greylock,
Benchmark, and Accel, among others
www.Brioneja.com
Twitter: @Brioneja
14. Dropbox Gamification
Dropquest is a game
in which you have to
complete a series of
riddles, tasks and
puzzles, and if you
manage to do so, you
win a 1GB addition to
your Dropbox storage
space for life.
16. Box.net Promotions
In mid-2012, Box raised $125 million from General Atlantic and
some of the company's previous backers, valuing Box at between
$1.2 to 1.5 billion
17. Yesware
Yesware is another good example of growth through
gamification and word of mouth.
It is a G-mail add on for customer management and
tracking. Grew to 100,000 users the first year via a
Freemium model that had a limited number of tracking
events for free users, but awarded you more if you invited
new users.
19. Candy Crush Social
Gamification
Candy Crush Saga was the most lucrative iOS game
in the world in May, and the second most lucrative on
Android, according to analytics firm App Annie.
It has helped King reach more than 70m daily active
players on Facebook and mobile devices across all
its games.
Why are people playing (and paying) for Candy
Crush Saga, a game that looks to be an unoriginal
clone of many other games?
○ Candy Crush Android installs 50,000,000 - 100,000,000
○ Bejeweled Blitz Android installs: 1,000,000 - 5,000,000
If social games had an Academy Awards, Candy
Crush Saga would deserve an Oscar for “Best Level
Design in a Freemium Game”
20. Social Inventory
iTrackMine (Web, Mobile Web)
Mine (iPhone, Web)
Mine (Google plus/Android)
Delicious (Web App for Mac)
21. Siemens Gamification Case
Study
In March of 2011, the Siemens team
launched Plantville. This online game simulates the
experience of being a plant manager. Players are
challenged to maintain operation of their plant while
improving productivity, efficiency and facility health.
23,000 engineering professionals have spent
approximately 14 minutes with the game every time
they visit the site.
Build brand awareness
Engage customers and prospects
Help employees better understand the scope of the
organization
Recruit future engineers (there is a dearth in the
manufacturing industry)
Showcase thought leadership in sustainability and
productivity, as well as the breadth and depth of products
and services
www.Brioneja.com
Twitter: @Brioneja
22. CRM Adoption Case Study
Users of Customer Relationship Management (CRM)
systems face an adoption and usage challenge.
50% of all CRM implementations fail.
Badgeville implemented a “Big Game Hunter”
program for Salesforce.com to increase usage and
engagement with the system.
Sales people started out at “Chicken Hunters” and
worked their way up to bigger and bigger game
statuses, as they utilized more and more of the CRM
system’s features.
For one customer, compliance increased over 40%.
www.Brioneja.com
Twitter: @Brioneja
23. www.Brioneja.com
Twitter: @Brioneja
Gamification Do’s and
Don’ts – Scot Harris
Don’t: Do:
• Throw badges and points at an
existing program and say its
“gamified”
• Gamification requires strategy,
thoughtful planning and really
knowing your player
• Isolate your player’s experience • Social is critical to gamification
success
• Assign the gamification task to
your B team
• Gamification is hard – it requires
smart, driven people to make it
work
• Give short shrift to the design • All elements (Mechanics,
Dynamics and Aesthetics) need
to come together for gamification
success
24. Mechanics-Dynamics-Aesthetics
(MDA) Framework
Tool used to analyze games.
It formalizes the consumption of games by
breaking them down into three
components:
Mechanics: Base components of the game - its
rules, every basic action the player can take in
the game, the algorithms and data structures in
the game engine
Dynamics: Run-time behavior of the mechanics
acting on player input and "cooperating" with
other mechanics
Aesthetics: Emotional responses evoked in the
player - joy, frustration, fantasy, fellowship
www.Brioneja.com
Twitter: @Brioneja
26. Summary
Consumers are no longer attracted by the novelty of
competing for virtual badges and intangible rewards.
Gamified experiences must add real value to the user's
experience, or they will fail to take hold
The right gamification tactics can be used to help with user
acquisition, engagement, behavior modification and
management, commerce and loyalty, and business
learning and innovation on the enterprise level.
The key critical elements of any winning gaming strategy
include
Intuitive design,
Behavioral sensibility
Balanced design
Alignment with core business objectives.
Social component
