1) The self-employment programme provides information on starting a website for a small business. It covers topics like site planning, content, design, and legal requirements.
2) Two presenters, Jamie and Pete, share their experiences getting into the web industry. They now help clients with all aspects of developing a website.
3) Creating a professional website is important for controlling your online presence and reputation. It allows potential customers to find you and trust your business online.
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
49webstreet provides compete cycle of web development, re-engineering, implementation, maintenance and support services.
We provide Premium Services in Affordable price.
An introduction to all of the marketing resources available to MCA Chicago contractors through the MCA/Nehlsen Communications partnership.
How do you use the Gold Standard to promote your business? How do you incorporate social media into your marketing plan to generate leads? How do you change
your website so that it is an active part of your
sales effort? These topics and many more will help you market your company better than your competition ever dreamed of doing.
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
49webstreet provides compete cycle of web development, re-engineering, implementation, maintenance and support services.
We provide Premium Services in Affordable price.
An introduction to all of the marketing resources available to MCA Chicago contractors through the MCA/Nehlsen Communications partnership.
How do you use the Gold Standard to promote your business? How do you incorporate social media into your marketing plan to generate leads? How do you change
your website so that it is an active part of your
sales effort? These topics and many more will help you market your company better than your competition ever dreamed of doing.
Chances are you didn’t get a degree in marketing, because maybe you were focused on becoming an attorney? Law schools seem to skip the chapter on how to actually market your law firm. MyCase welcomes Mary Wenzel, Thomas Jefferson School of Law grad, legal marketing master and founder of Write Law to help you step up your legal marketing game.
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
Getting to Launch & Maintaining Long-Term SuccessRed Reynolds
This presentation was delivered at Ministry 2.0 in Pensacola Florida on 10-09-09 with the idea in mind that building and maintaining a ministry website is a lot of work, but worth it.
What makes a good website? What components are a must-have for an effective website? Jamie will discuss how to decide what pieces your website needs and provide tips for producing the best version of each component. This session is designed mostly for the company or organization that is creating their own website using WordPress, or at least is providing most of the content for a designer who is creating the website.
Startups, get the basics on how to launch your marketing efforts with tips on branding and design, content, websites, email marketing and social media!
How to Stay Organized in Your Job Search Using Online ToolsCachinko
Are you feeling overwhelmed with the amount of applications, profiles, contacts, and documents in your job search? That’s where today’s online tools can help. During this webinar, we’ll look at several tools and websites that can help keep your job search organized.
A custom website can help your business stand out in the marketplace, get found more easily online, and increase your revenue. In this Deluxe webinar learn;
- What you might pay for a custom website
- What you should look for in an agency or service
- What the design process looks like
Barcelona Digital Designers: Portfolio Workshop DeckAdam Sadowski
This is an export of a presentation given at the latest workshop hosted by the Barcelona Digital Designers group. We developed this deck to communicate portfolio best practices based on our experiences in the design industry.
The workshop began with the following presentation and ended with live portfolio reviews from the audience (as well as some examples found online).
Although some of the content seems super obvious, many designers continue to exclude basic information that can help get them more work. We hope beginners and veterans alike will find it useful!
Credits:
Adam Sadowski
Dario Stefanutto
Bart Goselink
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
Learning to develop effective supplemental income streams can help fiction writers maintain a steady cash flow, bridging the gap between famine and feast.
Whether you're a seasoned SEO veteran looking to brush up on some basics or a business owner who just got their first site up yesterday, we'll go over all the main points that you need to hit to get more traffic to your site from Google.
We'll be going over:
Local Business Listings
On Site SEO
Basic Competitive Research
Social Media
Originally given on October 2013 at a Seattle SEO Network meetup.
Green Cardinal Design is an independent branding agency that offers the very best in Bespoke Website Design. Their team consists of visual specialists with unrivalled expertise in branding and design foundations. They have years of experience working on brands all across the world. Their portfolio demonstrates their versatility and skill, and they're here to help you grow your business by creating the greatest brand possible so you can stand out. Consult Web Design Agency Near Me
Chances are you didn’t get a degree in marketing, because maybe you were focused on becoming an attorney? Law schools seem to skip the chapter on how to actually market your law firm. MyCase welcomes Mary Wenzel, Thomas Jefferson School of Law grad, legal marketing master and founder of Write Law to help you step up your legal marketing game.
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
Getting to Launch & Maintaining Long-Term SuccessRed Reynolds
This presentation was delivered at Ministry 2.0 in Pensacola Florida on 10-09-09 with the idea in mind that building and maintaining a ministry website is a lot of work, but worth it.
What makes a good website? What components are a must-have for an effective website? Jamie will discuss how to decide what pieces your website needs and provide tips for producing the best version of each component. This session is designed mostly for the company or organization that is creating their own website using WordPress, or at least is providing most of the content for a designer who is creating the website.
Startups, get the basics on how to launch your marketing efforts with tips on branding and design, content, websites, email marketing and social media!
How to Stay Organized in Your Job Search Using Online ToolsCachinko
Are you feeling overwhelmed with the amount of applications, profiles, contacts, and documents in your job search? That’s where today’s online tools can help. During this webinar, we’ll look at several tools and websites that can help keep your job search organized.
A custom website can help your business stand out in the marketplace, get found more easily online, and increase your revenue. In this Deluxe webinar learn;
- What you might pay for a custom website
- What you should look for in an agency or service
- What the design process looks like
Barcelona Digital Designers: Portfolio Workshop DeckAdam Sadowski
This is an export of a presentation given at the latest workshop hosted by the Barcelona Digital Designers group. We developed this deck to communicate portfolio best practices based on our experiences in the design industry.
The workshop began with the following presentation and ended with live portfolio reviews from the audience (as well as some examples found online).
Although some of the content seems super obvious, many designers continue to exclude basic information that can help get them more work. We hope beginners and veterans alike will find it useful!
Credits:
Adam Sadowski
Dario Stefanutto
Bart Goselink
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
Learning to develop effective supplemental income streams can help fiction writers maintain a steady cash flow, bridging the gap between famine and feast.
Whether you're a seasoned SEO veteran looking to brush up on some basics or a business owner who just got their first site up yesterday, we'll go over all the main points that you need to hit to get more traffic to your site from Google.
We'll be going over:
Local Business Listings
On Site SEO
Basic Competitive Research
Social Media
Originally given on October 2013 at a Seattle SEO Network meetup.
Green Cardinal Design is an independent branding agency that offers the very best in Bespoke Website Design. Their team consists of visual specialists with unrivalled expertise in branding and design foundations. They have years of experience working on brands all across the world. Their portfolio demonstrates their versatility and skill, and they're here to help you grow your business by creating the greatest brand possible so you can stand out. Consult Web Design Agency Near Me
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
With the web becoming more and more influential in people’s buying decisions, you can can no longer afford to get your website wrong – it could literally be the difference between a flourishing practice and struggle street.
The good news is that it is pretty easy to ensure your website becomes your hardest working salesperson.
In this session we will break through the technical mumbo jumbo and help you understand how to maximise the potential of your website. You will learn:
How Smartphones and Tablets are changing the way your visitors see your site – are people seeing you in your best light?
How omitting this one crucial part of your site can mean your visitors won’t ever return to your site – AGAIN! Resulting in loss of revenue & reputation.
Why these 5 things will make visitors leave your site as quickly as they arrived – as well as how to change them to keep visitors for longer and start building loyal fans.
A content strategy helps associations transform everything they do into relevant, meaningful, and useful tools and resources for their members. Content strategy is a disciplined way to bring out the value of the association's work, leading to more member participation, higher renewal rate, and greater understanding of the association's value to members. Presentation at the 2014 ESSAE Annual Meeting for NY State association executives
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)Carolyn S Dean
There is a lot of discussion about online marketing, social media and search engine marketing for businesses. Some dental practices are already engaging in online marketing while other dental practices have an intuitive hunch that there is something to online word-of-mouth marketing, but they’re just not sure yet what it is.
This talk covers the most common forms of online marketing and why and when you should use them. From this talk you will discover the 9 steps to online dental marketing success; know what online strategies are right for your practice; learn the secrets to a great website; understand how to structure your online presence for maximum conversion; know what social media platforms you should be using and why; hear why you need to use Google My Business; understand why you need to start blogging; identify which Search Engine Marketing strategy is right for your practice; hear why it is critical to watch your online reputation; evaluate if video marketing is right for your practice; and learn to reactivate existing clients with the use of email marketing.
Opportunities And Scope of Promoting Businesses Of Bangladesh Using IneternetAbul Kashem
How to Utilize Search , Social and Other Online Promotion Tools for Promoting Businesses from Bangladesh Online. This was presented at AdComm - the leading Advertising Company in Bangladesh By Abul Kashem
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Entrepreneurship & Commerce in IT - 10 - The Internet today and How to build ...Sachintha Gunasena
This series in about the Entrepreneurial and E-Commerce opportunities and how to harness the power of Information Technology to improve or revolutionize business.
This session initially discusses about:
the internet today, the internet backbone, ISPs, metropolitan area exchange, network access points, intranet and extranet.
Then the big topic starts!
How to build an commerce site.
It includes all the necessary steps to consider, plan, build, and deploy an commerce website including build e-commerce site, planning e-commerce site, in-house vs outsourcing, technologies, server technologies, merchant applications, etc.
We are delighted to be introducing Michael Wilkinson and Todd Wilson from Crowdcube as a guest speakers at our Happy Hour session on 19th September.
As the world’s first and most successful investment crowdfunding platform, Crowdcube enables entrepreneurs to bypass the traditional business angel, venture capital or bank finance routes, giving them more control and access to more investors. For investors, Crowdcube provides them with a way to cherry-pick a stake in an innovative business that traditionally would have been restricted to corporate investors. In addition, they can now benefit from a fixed return per annum by lending money to more established companies offering a mini-bond on Crowdcube.
Since February 2011, more than 87,000 savvy investors have registered with Crowdcube, helping to raise almost £36 million of equity finance for over 141 UK business pitches.
Check out www.cosmic.org.uk/happy-hour for all the latest news about our Happy hour events and training opportunities.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
3. What we are going to share with you?
Introduction
• The importance of having a website
Why you need one
• Site planning
Who is it for, what is the purpose?
• Final agreed 'brief’
A document that someone could build from
Break
• What to consider
Content, images, competitors, 3rd party systems
• Design guidance
What you should gather and do before the build
• Newsletters and GDPR
How to communicate with your audience
Close
5. Who are we?
Jamie – WordPress & Web Support
• A passion for writing online
• Worked in a kitchen for minimum wage
• Started an apprenticeship
• Graduated into the web team
• Became an asset in accurate content
creation and simple website development
• Moved into support role and learnt a variety
of different skills in client management,
training, development, project management
and working within a team
• Now part of the web team that produces
professional websites for all sizes of
business and supports our growing group
of clients
Pete – Website Coordinator
• A passion for computers and tech
• Worked multiple different manual and
service industry jobs
• Went to further education
• Dropped out of life for a year
• Got a minimum wage job which gave
practical skills that contributed to getting a
job at Cosmic
• Worked through Cosmic from the ground
floor up
• Spent time in all sections of the business
learning web project management, training,
tech support, marketing, design, project
work and operations
• Now manages the web team, meets
potential clients, trains and offers
consultancy
Two web professionals whose jobs are to help guide clients from initial ideas to finished
websites, supporting them along the way and involved in every aspect.
Our stories
7. The importance of having a website
• A website is the one place online that you can control
• Social media platforms could change the way they look - your
website is something you control entirely and will only change if
you want it to
• All online content should link back to your business website so
it manages expectations, sells at the right level and puts across
a consistent message
8. The importance of having a website
• The majority of your potential clients will now visit the internet
first to start searching – without an online presence you are
missing out
• Search engines need content in order to index and then return
results, so you have to be online to even hope to show in
Google results
• Without one, people will still Google you or your company and
they will form opinions based on what they find – this might not
always be good or even related to you or your business
13. Online reputation
• So, we want to control what people see and read about us –
this is called your online reputation. The best way to manage
this is to first be aware that it exists
14. Online reputation
• Next, look at how information is presented about you and
your business
• Include social media which blurs the line between work and
home
• Have you Googled yourself lately?
• Would you pay for services from the results you find?
• It’s not too late, create higher quality information
15. Online reputation
• Create your own website and you are in control
• Create a professional presence on social media
• Create a clear line between your personal and professional
life
16. Importance of having a website
• Think about your own buying behaviour:
• You buy from people you trust
• You buy from people your family and friends trust
• Prove you are good at what you do – deliver a great service
and trust will spread your business
• Your website is an extension of this
18. Site planning
1. What is it you really do?
2. Who do you do it for?
3. How do they use the internet and websites?
4. What are your competitors doing and what can we learn
from them?
5. What pages are standard on most websites?
19. Site planning
6. What other pages do you need for your specific service?
• Are there any functions that make the site more than just pages?
• How does a user get from the homepage to the end goal in as few
clicks as possible?
• Do you need to build trust with case studies or news?
• Plan for the future, what sections do you
• need to consider for 2 or 3 years from now?
20. Site planning – Details are important
1. What is it you really do?
Get to the bottom of the purpose of your business and therefore your website:
• Selling or bespoke service
• Information only (brochure)
• Events and bookings
2. Who do you do it for? Identify your audience.
By understanding your main audience you can tailor the website specifically to
them.
• Age groups
• Businesses or individuals
• Specialist or mass market
3. How do they use the internet and websites?
• Mobile or office based
• Time sensitive or research (influences amount of information)
• Text heavy or image based
21. Site planning – Details are important
4. What are some competitors already doing and what can we learn from
them?
Start in your local area and then search more widely on Google.
• Make notes
• Keep the best site addresses saved somewhere
5. What pages are standard on most websites?
Most sites have at least
• Home
• About
• Contact
• GDPR compliant information – privacy policy, privacy notice, cookies – more
on this later
6. What other pages do you need for your specific service?
You need to decide on your pitch, are you selling your services, to audiences or
naming the problem your potential client is experiencing.
• Plumbing
• Businesses vs. Residential
• Got a leak?
23. Site planning - Exercise
With the example of a gardening service, what pages would you
expect to find?
• Shout them out and we will make a list to review
24. Writing a brief – take away points
• Write down a bullet numbered list – then you can add more details
to this structure
• Start with the main parent pages
• Add any desired child pages
• Start to add descriptions for the pages
25. Writing a brief – take away points
• The home page is where it all starts – but why is the home page
different?
• Focus buttons (call to actions) – why do we need these?
• Large images and videos / icon based
• Short wording, but bear SEO in mind
33. What to consider – Content and SEO
• Now you have your site plan, don’t forget to write content
• How do you please a search engine and when do they index your website
(SEO)?
• Keywords
• Authentic
• Clear
• Accurate
• Dated content (news, blogs or events)
• Social media
• Responsive
• Index roughly every 4 to 6 weeks (caching should be considered)
34. What to consider - Images
• Images – Good ones vs. bad ones, professional vs. amateur
• Stock photography (paid vs. free)
• Modern technology allows everyone to take good photos
• Using images of your own is more authentic
• Consider hiring a photographer
• A bad image can do harm
• Be aware of copyright
35. What to consider - Competitors
• Who in your area is already operating?
• What can you learn from their websites (good and bad)?
• Google search
36. What to consider – Responsive design
• Different devices – Don’t forget mobile, tablet, computer, laptop and TVs;
how will your site display?
• Use the right tools to create the site
• Ensure you know if it will be responsive
• Google penalises those sites that are not
37. What to consider – Website hosting
• Hosting – Where the final website and the files that make it work live,
usually rented space on a computer somewhere (try to ensure EU based)
38. What to consider – Domain names
• A domain name is the address where users go to see your website
• Should be easy to spell and memorable
• You can have more than one
• There are many different endings (i.e. .co.uk, .com)
39. What to consider – domain names: Exercise
For the example business “Cosmic Gardening Services” who are based in
Honiton…
What is the best domain name?
40. What to consider – SSL certificate
• SSL – All big tech companies pushing towards a secure web
• Many major browsers will warn a user if your website does not have an
SSL certificate installed – your website would be branded as potentially
unsafe
41. What to consider – Emails
• Emails – You can use Google Mail or Microsoft Office, or be a forwarder
onto an existing email account.
• Professional appearance vs. personal email addresses
• jamie@cosmic.org.uk looks better than jamied94@btinternet.com in a
business capacity
48. Design guidance - layout
• Consider layout of blocks – we talk in terms of
• Header - the top (this can have multiple elements)
• Large header images, rotating images, contact info, social
media links, translate features etc)
• Navigation – menus (should be kept short and to the point)
• Feeds – News, Tweets or events displayed in grids of the latest
few
• Focus buttons – Call to actions that draw attention, these make
decisions for the users
• Footer – the final section (this can also have multiple elements)
51. Newsletters – sending bulk emails
There is only one service really worth considering – MailChimp
Market leading system
Self cleaning un-subscribes (user led control)
Free for a certain level and number of subscribers
• Subscribers – Peoples email addresses added into a list that
receive you newsletter campaign
• Campaigns – Each mailout to a list of subscribers
• List – A group of peoples email addresses that you can send to
• Opt-In – A person has read a clear reason for being signed up to
receive your emails and has actively clicked on a yes box, you
cannot send if they have not done this.
• Unsubscribe – A person has to be able to leave the list via a link
52. General Data Protection Regulation (GDPR)
In basic terms a company cannot just take a persons data and start
sending marketing or keeping that data as the companies asset, it
always belongs to the person.
You must be clear about
• Why you gather a persons information
• When you will contact them
• What they will receive from you
• How long you will keep it
• If they ask you to remove it or see what information you hold on
them you must explain the process
• If you lose their data you must inform them and the Information
Commissioners Office (ICO)
What you should do
Consider writing a single page with Terms, Conditions and Privacy
policy (this includes GDPR).
54. Questions
We know it is a lot of information to take on board and you are bound
to have questions.
Feel free to ask any questions you may have before we finish the
session for the day.
55. What next?
Support beyond this course
• Free handouts from Cosmic
• Individual one to one mentoring
• Speak to change coach and ask for one to one
• They will book a day and the allotted time slots with us
• This could be any support on website planning or help and
assistance on challenges faced with current websites
• Not all systems can be used as we have expertise on a dedicated
selection of content management systems
• We can assist with more general SEO, content, planning, design
and certain aspects of domain and hosting issues, again
dependent on the supplier or software being used
How is the support delivered?
• 4 sessions of 2 hours each
• One to one
• Face to face
• Follow on 6 hours of email and phone support