Organization / Workplace

Location

Occupation

Industry

Advertising / Marketing / PR

About

I'm not just another 'brand' consultant! And I have a purpose - To help brands matter to people. Every business has a purpose, one beyond just generating profit and shareholder value; that of connecting to the people in an emotionally meaningful way. I specialize in helping organizations unravel this "purpose" through two tools - brand strategy and creative design. As a consultant in a branding firm, I practice a design inspired approach to brand strategy and help brands make the leap beyond purpose, into the emotional space where real meaning, real affinity, and real connections to people are cemented. Beyond mere graphical identity, to a place where design lifts the strategy to touc...