Selling on the Web 2008.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers. This presentation will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
10 Things Every CEO Needs To Know About The InternetEric Reiss
With the current economic downturn and significant layoffs among sales staff, the web has become more important than ever as a means of communicating with customers/clients/membership. But I have yet to meet a CEO who likes website development. It makes business leaders uncomfortable. The web experts speak in a cryptic language – CMS, KM, XML, CSS. The site seems to take forever to build, costs more than expected, and invariably provides less value than the organization had hoped.
10 Things Every CEO Needs To Know About The InternetEric Reiss
With the current economic downturn and significant layoffs among sales staff, the web has become more important than ever as a means of communicating with customers/clients/membership. But I have yet to meet a CEO who likes website development. It makes business leaders uncomfortable. The web experts speak in a cryptic language – CMS, KM, XML, CSS. The site seems to take forever to build, costs more than expected, and invariably provides less value than the organization had hoped.
This presentation is part of the resources for the 2-day “Understanding Social Media for the Arts” course funded by Arts Council England, and delivered at MDDA in November 2009 and January 2010 by Adrian Slatcher.
This workshop focuses on getting the best from search engines (search engine optimisation or SEO) & Pay Per Click advertising. You will find out what they are and how they can compliment each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.
Selling on the Web 2008.
Choosing the right payment system can determine your online success, but with so many options how do you decide? This presentation will show you the different ways to accept payments and how to choose the right one for your business & customers.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
This presentation Web Design by Galaxy4u Pune shall help students to learn how and where to start. It shall also help MSME, SME, small businesses go online and be prepared to take their business to Global Reach. I shall be all the help for any assistance.
There are 6 ingredients for a good e-Commerce blog which are as follows:-
1. Offer Good and Relevant Content
2. Make it Pretty
3. Show Your Products in Action
4. Keep it Short and Snappy
5. Go Behind the Scenes
6. Social Media
Matt Rideout, from iBec creative, doesn't want you to redesign your website. Instead he wants you to fix all the things that are underperforming, as you learn about your customer's likes and dislikes until you end up with a fresh site that is working at it's highest potential. Think high impact + low investment. Sound like a fresh, awesome and really effective strategy for web design? We think so too.
Iterative Design
This information packed Pub Talk begins with some good old common sense advice, and some compelling stats on how to reorient your web design efforts from the high risk launch and fail model of the past, to a more comfortable, and effective, iterative design model. Matt shares lots of great examples of how some small changes added up to big impact.
3 Step process
Matt breaks the iBec iterative design process down into parts. This straight forward approach shows you how to target your problem areas, develop a hypothesis about what's wrong, and then test it. He shares some real world examples that show how they uncovered areas that could be improved, then walks you through how they tackled the problem, and finally shares the results.
Online testing tools you will use
Did I mention that most of the tools they use are either free or very inexpensive? Matt shared tools for funnel visualization, heat mapping, scroll tracking, and getting feedback from visitors. He also explained how they used those tools to answer some important questions about why customers where abandoning the checkout, bouncing on the homepage and generally not understanding the offer.
Test, Test, Test
Always be testing—that's the mantra. By understanding where the roadblocks or bottlenecks are, measuring the changes and then refining the site, Matt and his team have been able to dial up some serious improvements in their client's e-commerce sites.
This was a terrific class with lots of actionable advice and some really cool tools.
The good, the bad and the ugly. Not Kentucky or Louisville find similar for Kentucky and study for web design business: United States District Court Northern District Of Illinois (1) fees and related nontaxable expenses. (2) "Respondent" means a party from whom the movant seeks payment lawyer, paralegal, or other person. (4) The supreme movant shall provide the respondent with the above information within 21 days of the judgment or settlement agreement upon which the motion is based, unless the court sets a different schedule.(2) the total amount of fees and/or related nontaxable expenses that the respondent deems should be awarded (If the fees are contested, the respondent shall include a similar table giving district respondent’s position as to the name, compensable hours, appropriate rates, and totals for each biller listed by movant.);(A) whether the motion for ireland fees and expenses will be based on a judgment or on a settlement of the underlying merits dispute, and Chicago illinois (B) if the motion will be based on a judgment, whether respondent has appealed or intends to appeal that judgment. The parties shall cooperate to irish complete preparation of the joint statement no later than 70 days after the entry of the judgment or settlement agreement on which the motion for fees will be based, unless the court orders otherwise. (g) Motion for Instructions. A motion may be filed seeking director instructions from the court where it appears that the procedures set forth in this rule cannot be linkedin followed within the time limits established by the rule or by order of court because of— prohibition
(2) the temporary failure of one or more of the parties to provide information required by the court rule, or northbrook (3) director motion shall state the court’s order.. "Pfingsten, das liebliche Fest", speaks of Pentecost as a time of greening and blooming in fields, woods, hills,
13 User Experience Tactics To Make Your Website More EngagingRUNNER Agency
Regardless of your industry, whether it be medical, e-commerce or other — the principal goal of your website is to increase user engagement on your site — with the expectations that some of the visitors will become conversions. Use these 13 tips to improve a user's experience on your site and see how it can increase engagement!
It is easy to build your website and then leave it hoping it will serve your business well, it is a challenge to achieve truly great success from your site.In this slide we look at 9 things you can do to achieve success with your website.
5 Ways To Convert Your Website Visitors Into CustomersXpand Marketing
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
49webstreet provides compete cycle of web development, re-engineering, implementation, maintenance and support services.
We provide Premium Services in Affordable price.
This presentation is part of the resources for the 2-day “Understanding Social Media for the Arts” course funded by Arts Council England, and delivered at MDDA in November 2009 and January 2010 by Adrian Slatcher.
This workshop focuses on getting the best from search engines (search engine optimisation or SEO) & Pay Per Click advertising. You will find out what they are and how they can compliment each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.
Selling on the Web 2008.
Choosing the right payment system can determine your online success, but with so many options how do you decide? This presentation will show you the different ways to accept payments and how to choose the right one for your business & customers.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
This presentation Web Design by Galaxy4u Pune shall help students to learn how and where to start. It shall also help MSME, SME, small businesses go online and be prepared to take their business to Global Reach. I shall be all the help for any assistance.
There are 6 ingredients for a good e-Commerce blog which are as follows:-
1. Offer Good and Relevant Content
2. Make it Pretty
3. Show Your Products in Action
4. Keep it Short and Snappy
5. Go Behind the Scenes
6. Social Media
Matt Rideout, from iBec creative, doesn't want you to redesign your website. Instead he wants you to fix all the things that are underperforming, as you learn about your customer's likes and dislikes until you end up with a fresh site that is working at it's highest potential. Think high impact + low investment. Sound like a fresh, awesome and really effective strategy for web design? We think so too.
Iterative Design
This information packed Pub Talk begins with some good old common sense advice, and some compelling stats on how to reorient your web design efforts from the high risk launch and fail model of the past, to a more comfortable, and effective, iterative design model. Matt shares lots of great examples of how some small changes added up to big impact.
3 Step process
Matt breaks the iBec iterative design process down into parts. This straight forward approach shows you how to target your problem areas, develop a hypothesis about what's wrong, and then test it. He shares some real world examples that show how they uncovered areas that could be improved, then walks you through how they tackled the problem, and finally shares the results.
Online testing tools you will use
Did I mention that most of the tools they use are either free or very inexpensive? Matt shared tools for funnel visualization, heat mapping, scroll tracking, and getting feedback from visitors. He also explained how they used those tools to answer some important questions about why customers where abandoning the checkout, bouncing on the homepage and generally not understanding the offer.
Test, Test, Test
Always be testing—that's the mantra. By understanding where the roadblocks or bottlenecks are, measuring the changes and then refining the site, Matt and his team have been able to dial up some serious improvements in their client's e-commerce sites.
This was a terrific class with lots of actionable advice and some really cool tools.
The good, the bad and the ugly. Not Kentucky or Louisville find similar for Kentucky and study for web design business: United States District Court Northern District Of Illinois (1) fees and related nontaxable expenses. (2) "Respondent" means a party from whom the movant seeks payment lawyer, paralegal, or other person. (4) The supreme movant shall provide the respondent with the above information within 21 days of the judgment or settlement agreement upon which the motion is based, unless the court sets a different schedule.(2) the total amount of fees and/or related nontaxable expenses that the respondent deems should be awarded (If the fees are contested, the respondent shall include a similar table giving district respondent’s position as to the name, compensable hours, appropriate rates, and totals for each biller listed by movant.);(A) whether the motion for ireland fees and expenses will be based on a judgment or on a settlement of the underlying merits dispute, and Chicago illinois (B) if the motion will be based on a judgment, whether respondent has appealed or intends to appeal that judgment. The parties shall cooperate to irish complete preparation of the joint statement no later than 70 days after the entry of the judgment or settlement agreement on which the motion for fees will be based, unless the court orders otherwise. (g) Motion for Instructions. A motion may be filed seeking director instructions from the court where it appears that the procedures set forth in this rule cannot be linkedin followed within the time limits established by the rule or by order of court because of— prohibition
(2) the temporary failure of one or more of the parties to provide information required by the court rule, or northbrook (3) director motion shall state the court’s order.. "Pfingsten, das liebliche Fest", speaks of Pentecost as a time of greening and blooming in fields, woods, hills,
13 User Experience Tactics To Make Your Website More EngagingRUNNER Agency
Regardless of your industry, whether it be medical, e-commerce or other — the principal goal of your website is to increase user engagement on your site — with the expectations that some of the visitors will become conversions. Use these 13 tips to improve a user's experience on your site and see how it can increase engagement!
It is easy to build your website and then leave it hoping it will serve your business well, it is a challenge to achieve truly great success from your site.In this slide we look at 9 things you can do to achieve success with your website.
5 Ways To Convert Your Website Visitors Into CustomersXpand Marketing
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
49webstreet provides compete cycle of web development, re-engineering, implementation, maintenance and support services.
We provide Premium Services in Affordable price.
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising SpendDarren Guarnaccia
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising Spend. This is a presentation I gave at Ad:tech in April 09. It details how websites can be improved to maximize advertising investment.
This presentation is part of the resources for the 2-day “Understanding Social Media for the Arts” course funded by Arts Council England, and delivered at MDDA in November 2009 and January 2010 by Adrian Slatcher. This presentation was prepared and presented by Alan Holding and Paul Spensley.
This presentation is part of the resources for the 2-day “Understanding Social Media for the Arts” course funded by Arts Council England, and delivered at MDDA in November 2009 and January 2010 by Adrian Slatcher.
Using 'web 2.0' and social media tools for small projectsmdda
A talk Alan did at a Public Sector Forums event in Manchester on 30 April 2009. He talked about some things we'd learned using web tools to support small projects.
3. Attracting Customers To Your Site - Marketing and Social Networksmdda
Selling on the Web 2008.
Once you have a website you need to attract customers. The key to success is the development of a marketing plan which includes a mix of offline & online routes.
This includes a wide range of online options including social networks, search engine optimisation, Pay for Click advertising and marketing offline. Where to start?
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
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- Reduction in onboarding time from 5 weeks to 1 day
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- How to remove silos in DevSecOps
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DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
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Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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1. What Makes A Good Website - 2008
1. What makes a good website?
18 November 2008, East City Library
Alan Holding
Manchester Digital Development Agency
manchesterdda.com
1
2. This workshop is 1 of 5
18 Nov What makes a good website
25 Nov Payment systems
2 Dec Attracting customers – Marketing and
Social Networks
9 Dec Attracting customers – Search Engine
Optimisation & Advertising
16 Dec Stay Legal
2
3. What Iʼm going to talk about
1. Why have a website?
2. Differences between online and offline shops
3. Differences between global brands and small
business websites
4. Elements of a good website – design, layout…
5. Coffee break
6. Developing a website specification
7. Some quick tips – domain names, keeping a ʻlever
arch fileʼ for your website, statistics
3
4. Online Xmas shopping in 2008
British shoppers will spend more than £1 billion
online each week in the run up to Christmas.
A forecast by IMRG and Capgemini has
suggested that £13.16 billion will be spent on
internet shopping in the final quarter of the year,
an increase of 15 per cent compared to 2007.
Monday, December 8th has been predicted to be
the most lucrative day for online shopping, with
sales expected to total £320 million.
Source: IAB UK http://is.gd/7Xz9
4
5. Why have a website?
Raise brand awareness
Provide information on your products and
services
Give customers a way of contacting you
Sell products or services online
Collect data about your clients for later use
5
6. Why have a website?
Raise brand awareness
Provide information on your products and
services
Give customers a way of contacting you
Sell products or services online
Collect data about your clients for later use
6
7. Why have a website?
Raise brand awareness
Provide information on your products and
services
Give customers a way of contacting you
Sell products or services online
Collect data about your clients for later use
7
8. Why have a website?
Raise brand awareness
Provide information on your products and
services
Give customers a way of contacting you
Sell products or services online
Collect data about your clients for later use
8
9. Why have a website?
Raise brand awareness
Provide information on your products and
services
Give customers a way of contacting you
Sell products or services online
Collect data about your clients for later use
9
10. Differences between…
Online shop Offline shop
Open all the time Tends to have fixed
opening hours
Available to anyone Number of customers
anywhere they can can be dependent on
access the internet location
Shopping is facilitated Face-to-face interaction
by technology - there is is a big part of the
NO personal contact process
10
11. Differences between…
Global brand Small business
They donʼt have to People on the internet
explain who they are might not know who
they are
People are usually very Has to explain who
clear on what services they are, what they do
or products that brand
represents Has to work harder to
make themselves stand
out
11
12. Elements of a good website
Design Layout
Content Usability
12
13. Why are these important?
A well Good
designed, = customer
usable experience
website
13
14. Design
Consistent look and feel – website design
follows your “corporate brand”
Good use of images
A sense of professionalism
14
15. Design
Consistent look and feel – website design
follows your “corporate brand”
Good use of images
A sense of professionalism
15
16. Design
Consistent look and feel – website design
follows your “corporate brand”
Good use of images
A sense of professionalism
16
17. Layout
Make it easy to find your way around the site
Position your key messages correctly
People usually scan web pages not read them
Evaluate regularly and change things that donʼt
work!
17
18. Layout
Make it easy to find your way around the site
Position your key messages correctly
People usually scan web pages not read them
Evaluate regularly and change things that donʼt
work!
18
19. Layout
Make it easy to find your way around the site
Position your key messages correctly
People usually scan web pages not read them
Evaluate regularly and change things that donʼt
work!
19
20. Layout
Make it easy to find your way around the site
Position your key messages correctly
People usually scan web pages not read them
Evaluate regularly and change things that donʼt
work!
20
21. A note about screen sizes
The most common monitor resolution is 1024 x 768
Keep this is mind when having your website
designed
Remember to keep your most important messages
at the top, so people donʼt have to scroll down
pages to see them
21
22. A note about screen sizes
The most common monitor resolution is 1024 x 768
Keep this is mind when having your website
designed
Remember to keep your most important messages
at the top, so people donʼt have to scroll down
pages to see them
22
23. A note about screen sizes
The most common monitor resolution is 1024 x 768
Keep this is mind when having your website
designed
Remember to keep your most important messages
at the top, so people donʼt have to scroll down
pages to see them
23
24. Content
Content is the stuff on your website – words,
pictures, video, audio, forms, error pages, etc.
Your website IS driven by content.
Avoid complex language – use plain language
and say what you see!
Know your audience.
Check for spilling messtakes.
24
25. Content
Content is the stuff on your website – words,
pictures, video, audio, forms, error pages, etc.
Your website IS driven by content.
Avoid complex language – use plain language
and say what you see!
Know your audience.
Check for spilling messtakes.
25
26. Content
Content is the stuff on your website – words,
pictures, video, audio, forms, error pages, etc.
Your website IS driven by content.
Avoid complex language – use plain language
and say what you see!
Know your audience.
Check for spilling messtakes.
26
27. Content
Content is the stuff on your website – words,
pictures, video, audio, forms, error pages, etc.
Your website IS driven by content.
Avoid complex language – use plain language
and say what you see!
Know your audience.
Check for spilling messtakes.
27
28. Content
Content is the stuff on your website – words,
pictures, video, audio, forms, error pages, etc.
Your website IS driven by content.
Avoid complex language – use plain language
and say what you see!
Know your audience.
Check for spilling messtakes.
28
29. Usability
If customers canʼt use your website to do stuff,
even if the website looks nice, is it doing its job?
Remember that customers come to your website
to carry out a specific task – find out who you
are, buy something from you, etc.
The design of your website should help
customers do those tasks.
Test the website.
What happens when things go wrong. Do you
know when things go wrong?
29
30. Usability
If customers canʼt use your website to do stuff,
even if the website looks nice, is it doing its job?
Remember that customers come to your website
to carry out a specific task – find out who you
are, buy something from you, etc.
The design of your website should help
customers do those tasks.
Test the website.
What happens when things go wrong. Do you
know when things go wrong?
30
31. Usability
If customers canʼt use your website to do stuff,
even if the website looks nice, is it doing its job?
Remember that customers come to your website
to carry out a specific task – find out who you
are, buy something from you, etc.
The design of your website should help
customers do those tasks.
Test the website.
What happens when things go wrong. Do you
know when things go wrong?
31
32. Usability
If customers canʼt use your website to do stuff,
even if the website looks nice, is it doing its job?
Remember that customers come to your website
to carry out a specific task – find out who you
are, buy something from you, etc.
The design of your website should help
customers do those tasks.
Test the website.
What happens when things go wrong. Do you
know when things go wrong?
32
33. Usability
If customers canʼt use your website to do stuff,
even if the website looks nice, is it doing its job?
Remember that customers come to your website
to carry out a specific task – find out who you
are, buy something from you, etc.
The design of your website should help
customers do those tasks.
Test the website.
What happens when things go wrong. Do you
know when things go wrong?
33
48. Coffee break
Please take this opportunity
to fill in the assistance form
that is in your pack.
Thank you!
48
49. Writing a website specification
Are you clear on what you want your website to do?
Make a list of requirements in non-technical language
Be specific – you want a search, but how should the
search results be presented?
Itemise each requirement so a “cost” can be attached
to them – time, money, resources
Put requirements into phases – this prioritised list
can be the start of your website business plan
Refer to the website business plan in meetings with
developers
49
50. Writing a website specification
Are you clear on what you want your website to do?
Make a list of requirements in non-technical language
Be specific – you want a search, but how should the
search results be presented?
Itemise each requirement so a “cost” can be attached
to them – time, money, resources
Put requirements into phases – this prioritised list
can be the start of your website business plan
Refer to the website business plan in meetings with
developers
50
51. Writing a website specification
Are you clear on what you want your website to do?
Make a list of requirements in non-technical language
Be specific – you want a search, but how should the
search results be presented?
Itemise each requirement so a “cost” can be attached
to them – time, money, resources
Put requirements into phases – this prioritised list
can be the start of your website business plan
Refer to the website business plan in meetings with
developers
51
52. Writing a website specification
Are you clear on what you want your website to do?
Make a list of requirements in non-technical language
Be specific – you want a search, but how should the
search results be presented?
Itemise each requirement so a “cost” can be attached
to them – time, money, resources
Put requirements into phases – this prioritised list
can be the start of your website business plan
Refer to the website business plan in meetings with
developers
52
53. Writing a website specification
Are you clear on what you want your website to do?
Make a list of requirements in non-technical language
Be specific – you want a search, but how should the
search results be presented?
Itemise each requirement so a “cost” can be attached
to them – time, money, resources
Put requirements into phases – this prioritised list
can be the start of your website business plan
Refer to the website business plan in meetings with
developers
53
54. Writing a website specification
Are you clear on what you want your website to do?
Make a list of requirements in non-technical language
Be specific – you want a search, but how should the
search results be presented?
Itemise each requirement so a “cost” can be attached
to them – time, money, resources
Put requirements into phases – this prioritised list
can be the start of your website business plan
Refer to the website business plan in meetings with
developers
54
56. Homework
Be clear on what you want to achieve
Think about your audience
Research other websites – competitors, market
leaders, websites your target audience would
visit
Ask friends, family and colleagues what
websites they like and DONʼT like – and why.
Make a list of websites you like, donʼt like,
compete against or aspire to
56
57. Homework
Be clear on what you want to achieve
Think about your audience
Research other websites – competitors, market
leaders, websites your target audience would
visit
Ask friends, family and colleagues what
websites they like and DONʼT like – and why.
Make a list of websites you like, donʼt like,
compete against or aspire to
57
58. Homework
Be clear on what you want to achieve
Think about your audience
Research other websites – competitors, market
leaders, websites your target audience would
visit
Ask friends, family and colleagues what
websites they like and DONʼT like – and why.
Make a list of websites you like, donʼt like,
compete against or aspire to
58
59. Homework
Be clear on what you want to achieve
Think about your audience
Research other websites – competitors, market
leaders, websites your target audience would
visit
Ask friends, family and colleagues what
websites they like and DONʼT like – and why.
Make a list of websites you like, donʼt like,
compete against or aspire to
59
60. Homework
Be clear on what you want to achieve
Think about your audience
Research other websites – competitors, market
leaders, websites your target audience would
visit
Ask friends, family and colleagues what
websites they like and DONʼT like – and why.
Make a list of websites you like, donʼt like,
compete against or aspire to
60
63. Domain names
Do you know who owns your domain name?
Do you know when your domain name will
expire?
Do you have an automatic renewal process in
place?
Do you know which company you registered
your domain name with?
Use a service like whois.net or nominet.org.uk to
find out details about your domain name
63
64. Domain names
Do you know who owns your domain name?
Do you know when your domain name will
expire?
Do you have an automatic renewal process in
place?
Do you know which company you registered
your domain name with?
Use a service like whois.net or nominet.org.uk to
find out details about your domain name
64
65. Domain names
Do you know who owns your domain name?
Do you know when your domain name will
expire?
Do you have an automatic renewal process in
place?
Do you know which company you registered
your domain name with?
Use a service like whois.net or nominet.org.uk to
find out details about your domain name
65
66. Domain names
Do you know who owns your domain name?
Do you know when your domain name will
expire?
Do you have an automatic renewal process in
place?
Do you know which company you registered
your domain name with?
Use a service like whois.net or nominet.org.uk to
find out details about your domain name
66
67. Domain names
Do you know who owns your domain name?
Do you know when your domain name will
expire?
Do you have an automatic renewal process in
place?
Do you know which company you registered
your domain name with?
Use a service like whois.net or nominet.org.uk to
find out details about your domain name
67
68. A “lever arch file” for your site
Keep all the paperwork about your website in it
Keep a copy in another location
Keep it up-to-date
If you can, make scans of those paper
documents and save them as images or PDFs as
backups
68
69. A “lever arch file” for your site
Keep all the paperwork about your website in it
Keep a copy in another location
Keep it up-to-date
If you can, make scans of those paper
documents and save them as images or PDFs as
backups
69
70. A “lever arch file” for your site
Keep all the paperwork about your website in it
Keep a copy in another location
Keep it up-to-date
If you can, make scans of those paper
documents and save them as images or PDFs as
backups
70
71. A “lever arch file” for your site
Keep all the paperwork about your website in it
Keep a copy in another location
Keep it up-to-date
If you can, make scans of those paper
documents and save them as images or PDFs as
backups
71
72. Website statistics
Do you get statistics on the use of your site?
Do you know about statistics services like
Google Analytics and Mint?
Use statistics to find out things like
• Popular pages
• Search phrases
• Which sites are linking to you
• Popular times people come to your site
72
73. Website statistics
Do you get statistics on the use of your site?
Do you know about statistics services like
Google Analytics and Mint?
Use statistics to find out things like
• Popular pages
• Search phrases
• Which sites are linking to you
• Popular times people come to your site
73
74. Website statistics
Do you get statistics on the use of your site?
Do you know about statistics services like
Google Analytics and Mint?
Use statistics to find out things like
• Popular pages
• Search phrases
• Which sites are linking to you
• Popular times people come to your site
74
75. See you next week
Manchester Digital Development Agency
manchesterdda.com
twitter.com/mdda
mdda.blip.tv
delicious.com/mdda
75