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Litas Magazine Pitch
- 1. Litas Magazine By Scarlett Miller
- 2. My brief “You have been commissioned by the northern echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also product your magazine for a specified audience segment within 16-25 age group.”
- 3. How I intend to meet the brief In order to meet the brief I ensured that I created a magazine idea which; Suited ABC1 in the North East High quality magazine Interest the target audience age of 16-25 and which is suitable Twist and USP Successful magazine which is self financed through advertising and sales
- 4. Why Fashion/Women’s Lifestyle Deep interest in fashion and styling, DIY culture Including a women’s lifestyle aspect to the magazine therefore making it a hybrid, to make it more unique and have a better USP Read a lot of fashion and women’s lifestyle magazines therefore I know what they include, so can bring fresh ideas to the market
- 5. My Aims Create an inspirational fashion magazine for young budding fashion lovers Cover both designer and high street trends and items to ensure the whole audience is catered for and feels comfortable reading the magazine Create a twist on the usual high fashion hybrid magazines Emphasize the use and publicity of DIY Culture
- 6. USP & Gap in the Market • DIY Culture • Mix of high end and high st brands • High fashion magazine for 16-25
- 7. Audience Profile Mixture between Rahs and Trendies Aged between 16-25 90% female readership ABC1 socioeconomic status Well educated – in full time job or education On a mid range/high income.
- 8. Things to consider Secondary audience will include readers of the Northern Echo, parents, siblings and people in the fashion/beauty industry. In order to keep the secondary target audience happy I must ensure; No taboo language No nudity No inappropriate content No false information
- 9. Briefing my idea • • • • • • First mock up opening page better Second mock up article page better Merge together Liked colour scheme Looked young and fun Liked mix of brands
- 10. How I can tailor to my audience Have a balanced image to text ratio Emotive language Use unique, interesti ng information Use young models Create an interesting, bol d layout Mid range price Use handwritten young styled fonts Use similar techniques used by well known magazines
- 11. Things to consider My 4 golden rules; 1 Gatherthe studio forms from locations before every photo- shoot permission outside of 2 Not use models under the age of 16 and gather consent forms from all models 3 Not write any information that could offend others 4 Not use any false information from any source Also be aware of the PCC
- 12. Genre Research One main alternate colour Handwritten fonts Three colour scheme Two colour scheme
- 13. Genre Research Bold title, stands out from background Blocked text – feature articles Blocked headlines Thorough colour scheme Colour scheme changes per issue Three colour scheme
- 14. Genre Research Feature image on left page Big drops caps Large blocks of text - AB
- 15. Therefore Strategies I will use; • 3 colour scheme • 3 different fonts to show importance • Large drops cap • Blocked text
- 16. Mock ups
- 17. 1 Mock ups
- 18. Mock Up 1 Feedback POSITIVE FEEDBACK; 1. Image layout suits target audience and attracts the eye 2. Pink accents work well and make certain information more eye catching 3. Countdown numbers on right page are a good distraction NEGATIVE FEEDBACK; 1. 2. 3. Text and images are scattered, makes it look like a cheaper produced magazine Not lots of text, can be classed as good or bad Images on right page look like they don’t belong there
- 19. 2 Mock ups
- 20. Mock up 2 Feedback POSITIVE FEEDBACK; 1. Colour scheme works well 2. Left page looks professional, interesting banner layout 3. Headers and sub headers on right page look professional and well thought NEGATIVE FEEDBACK; 1. Images need fitting properly, looks cheaper produced due to the images 2. Right page looks like there is missing information 3. Lack of images on right side
- 21. Name LITAS Good length, short and catchy, like Elle, Vogue and Look Not described / unknown word, no real meaning, therefore isn't linked to any particular style/genre Looks like a high end fashion magazine name Not an obvious name Different
- 22. Product outline • • • • • 16 pages Monthly mag at £2.50 Three feature articles per issue High fashion mag for 16-25 High end and high st pieces
- 23. Contents Features; Closet confidential How to Charity Shop Haul Regulars; Horoscope Hair trends Beauty trends Key pieces
- 24. Fonts and Colours Fonts; Exmouth Colours of autumn Type writer Wall flower So lonely Colours;
- 25. Article Details - Cover Imagery; one main image, butterfly lighting, full body shot in a studio, dressed to match the colour scheme and trends used in the issue Layout; simple, chic, high fashion look, blocked subtitles, one big sell line at bottom of page in different font Colours; black and white with a hint of orange and pink for different sell lines Fonts; bold, bright masthead. Blocked and typewriter text as sell lines and small information. Handwritten as main sell line
- 26. Article Details - Contents Imagery; images from the articles (no new photos) Layout; two columns, title in blocked writing fitted around columns, simple, chic Colours; black, white, hints of orange and purple Fonts; bold masthead, smaller typewriter font for body text, separate font for page numbers
- 27. Article details – Article One Closet confidential Imagery; series of polaroid images on opening page, scattered images on other pages Layout; simple, chic, not too crammed and messy, one opening page, rest body text with images placed Colours; black and white with hints of orange Fonts; bold masthead in handwritten font, colors of autumn for quote inserts, typewriter for main body text
- 28. Article details – Article Two How to Imagery; step by step images for tutorials, lots of imagery Layout; simple, not too busy, lots of images not much block text Colours; purple, black white Fonts; bold masthead, handwritten quote inserts, simple typewriter font
- 29. Article details – Article Three Charity shop haul Imagery; street style images, a lot of imagery Layout; simple, uncluttered, opening page simple intro, street style, mini interviews Colours; black white orange pink purples Fonts; bold masthead, simple fonts with some handwritten
- 30. High range magazine strategy Bold well known title One image used Three plain different style fonts Feature sell line at bottom of page in big writing
- 31. Conclusions • Printed in A4 size • premium gloss 300gsm paper for the front cover with 4 pantone colour printing • contents on standard gloss 150gsm paper using 4 process colour • perfect binding • cost £2.50 per issue • Printing 5500 copies Distributor – Conde Nast – associates with vogue harpers bazaar etc.
- 33. Personnel Rates Personnel Rate per hour Photographer £20 Lighting assistant £12 Makeup artist £15 Hairdresser £15 Stylist £15 Journalist £12 Sub editor £12 Model £20 Researcher £10 TOTAL ; £1420
- 34. Equipment Rates Equipment Rates per hour Studio space rental £50 Flash lighting studio kit £40 Camera £25 QE indemnity insurance £150 per day Travel £30 Photoshop £150 Props £- TOTAL; £6735
- 36. Advertising Rates Expected Advertising Income; £4527.72
- 37. Sales • • • • • • 5500 copies at £2.50 each 16 pages Monthly printed £2022 printing costs £13,750 from sales Leaving £11,728 profit from sales
- 38. Total profit Figures Total Expenditure Advertising Income Sales Income 36% 48% 16% Total Net Profit - £8100.72
- 39. My brief “You have been commissioned by the northern echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also product your magazine for a specified audience segment within 16-25 age group.”
- 40. My Aims Create an inspirational fashion magazine for young budding fashion lovers Cover both designer and high street trends and items to ensure the whole audience is catered for and feels comfortable reading the magazine Create a twist on the usual high fashion hybrid magazines Emphasize the use and publicity of DIY Culture
- 41. Thank you Do you have any questions?