2. Introduction
Hello my name is Danielle Knight and today I am here to convince you that the
ideas I have for a new Women’s Lifestyle magazine fit your brief and also present
the best solution for your organisations needs.
What I will be discussing:
•
•
•
•
•
•
•
Client
needs
Targeted
Audience
Problems
I
have
tackled
Genre
Commercial
viability
My
Product
I
will
then
come
to
a
conclusion
3. Brief
The brief is to produce a magazine that will be effective to a targeted audience and benefit
them.
I
then
decided
that
I
would
produce
a
women's
lifestyle
magazine.
How
my
magazine
meets
the
brief
It
has
formal
stories
presented
in
a
informal
way
It
has
a
Unique
Selling
Point
It
is
making
profit
for
the
Northern
Echo
It
is
effective
to
the
target
audience
4. Client Research
I
have
been
commissioned
by
the
Northern
Echo
to
produce
a
magazine.
The
genre
of
my
magazine
is
Woman's
lifestyle
and
it
must
be
financed
by
advertising.
The
audience
that
I
am
aiming
for
is
16-‐24.
A
problem
I
came
across
is…
How
will
my
magazine
be
distributed?
I
will
sell
my
magazine
I
will
gain
profit
This
will
benefit
my
target
audience
5. Audience
Having a young target audience means that
my double page spread stories have to suit
them.
Is politics for you?
Metro-Sexual Man?
Stay Fit, Have Fun?
Aimed
at
woman/Girls
16-‐24
Socio-‐Economic
Group?
A,
B,
C1
7. Genre
Research
I
like
the
colour
scheme
on
this
magazine,
it
is
also
noticeable
that
it
appeals
to
girls.
The
layout
is
also
appealing
This
includes
the
sort
of
stories
that
women
will
be
interested
in.
8. Client Constraints
How having the northern Echo as a client has affected me?
The
newspaper
is
seen
as
more
formal
Older
target
audience
High
Socio-‐
Economic
class
No
taboo
language
Allows
them
to
form
a
strong
relationship
with
their
readers
.
They
may
have
more
of
an
understanding
attitude
about
the
North
East.
More
formal
stories
about
the
North
East
and
recent
stories
that
are
occurring.
9. Problems
Secondary
Audience
Image
use
Language
use
Suitable
No
taboo
language
Style
Formal
10. Here
are
my
two
mock
up
double
page
spreads.
In
my
focus
group
I
received
constructive
feedback
on
each
of
these
double
page
spreads.
1.
Edit
the
box
behind
the
title
Add
more
colour
2.
Only
have
one
break
out
box
Add
more
colour
Edit
the
title
Edit
the
box
11. Mock
Up
To
create
my
mock
up
I
put
together
all
of
my
research
so
that
I
could
see
what
my
targeted
audience
liked
best.
After
receiving
my
feedback
from
my
targeted
audience
I
can
now
edit
my
double
page
spreads
to
make
them
more
appealing.
12.
13. Here
I
have
done
some
research
on
the
hours
that
will
need
per
each
person.
I
have
then
also
worked
out
how
much
the
cost
will
be
and
then
the
overall
cost.
14. Here
is
now
the
hours
and
cost
for
my
equipment
that
I
will
need.
15. I
then
worked
out
how
much
my
magazine
will
cost
to
make
with
all
of
the
pages
that
I
am
including.
16. My
income
will
come
from
advertising
throughout
the
magazine.
22. My
Product:
Overview
Article
1
–
Is
Politics
for
you?
• Informal
Language
• Some
serious
and
some
light
hearted
• Pink,
White
and
Black
colour
scheme
• Sans
Serif
font
so
that
it
isn't
too
serious.
Article
2
–
Metro-‐Sexual
Man?
• Informal
Language
• Non
–
Serious
tone
• I
will
be
following
a
pink
colour
scheme
• Non
serious
font
Article
3
–
Stay
fit,
Have
fun
• Informal
Language
and
Image
style
• Non
serious
tone
• Pink
colour
scheme
• Non
serious
font
23. CONCLUSION
I
want
to
achieve
a
new
women's
lifestyle
magazine
that
takes
into
consideration
the
Northern
Echo
as
the
secondary
audience
and
my
Unique
Selling
Point
is
the
mixture
of
stories
that
do
not
include
celebrity
gossip.
