Pitch script for my magazine idea

1. Proposals - Jump
Genre
This type of magazine is a Dance and Clubbing magazine,
which will attempt to compete with similar magazine such as:
Mixmag, tilllate and shook.
Title
The connotations behind ‘Jump’ is that it’s the type of
atmosphere at a festival which is what I want to re create in
my magazine. It is also an active name which I want my
magazine to seem like. I have been inspired by the ‘tilllate’
title as it connotes that their readers are up late.
Font
The font is big and loud which connotes the type the
readership which I have and also what the music is like.

2. Uses and Gratification Katz’:
• Personal relationship and personal identity
• Relationship – Discussion about artist/festivals
• Identity – Compare themselves with others
• The interview and articles will meet there
needs by including information about new
artists, debates and conversations.

3. Psychographics
• 16-21
• The magazine aims at young males and
females who are interested in going to
festivals and clubs. This is majority of
students.

4. Demographics
• The target audience goes into the E, D
categories as they are mostly students or
unskilled workers who will buy this magazine
as they are the youngest in the hierarchy.
• There spending power will then be a lot less
so my magazine won’t be too expensive.
• But for the first year it’ll be £4.99 to cover
financial costs but I aim to reduce that over
time.

5. Intentions
• The competitors for my magazine are mainly
going to be Mixmag as, they are the market
leaders, they also are already a very
established magazine in the same genre and
they provide similar content to me. Other
competitors are: tilllate and Shook. These
magazine aren’t as popular as Mixmag
although they are in the same genre and we
will be at the same market level when we start
production.

6. • Content
The magazine will include articles about; news and
popular artists, festivals reviews and exclusive
interviews. Each of these will be accompanied by
lots of photos. Also it’ll include big and small artists
for a wider variety of people and also people who
have musical influence.
Some artists will include: Deadmau5, Carl Coxs and
MR G.
The reviews and articles will be about new festivals.
Such as; brownstock festival, hijacked festival and
outbreak festival.

8. • The mood board is colourful and happy which
I have transferred into my magazine front
cover. The blue and purple swirls is what I
have used for my front cover.

9. Mood board conclusion
• The pink and blue stripes and swirls on the mood
board connote lights which can be similar to the
ones at night clubs or festival lights.
• The swimming pool is their represent the feeling
of summer. The water connotes the feeling of
weightlessness which is like being relaxed which
is what I want this magazine to connote.
• The paint splatters and explosion are their to
connote how bright the magazine is.

10. Hand drawn front cover 1
Strapline
Masthead
Barcode
Cover stories
Other stories
Hand drawn Magazine of inspiration

11. Hand drawn front cover 2
Masthead
Headline
Main image
Cover stories
Other stories
Barcode
Pug

14. Hose styles
• The colour scheme is going to be a blue, pink and white.
The magazine front cover is supposed to connote summer
and relaxation. The colour blue is supposed to connote the
summers sky or a swimming pool like from the inspiration
on the mood board.
• I have decided to include pink more in my magazine than
any other colour as it should attract more females into
reading it as the majority of the readership is male.
• Magazines in this genre won’t use a lot of pink but very
dark colour which I think puts off female viewers and my
magazine can gain the female readership as other
magazines have not adjusted to their values.

17. First issue – Before and After

18. Improvements
The original front cover wasn’t fit for purpose because of a variety of
different reasons which had to be changed. The biggest issue with the
front cover was that the cover image was too unconventional as John
still had his school bag on and he also wasn’t looking at the camera. So
I retook the photo. Now John is looking at the camera and smiling. He
also doesn’t have his bag on.
Also the mast head as over his head which I was able to put behind
him by moving the layers. Another text issue was the cover story font
style was too big. I was able to reduce the gap between the letters so it
was the same size but didn’t take up too much space.
Another improvement I made was that the text needed to be inside
the barcode. I did this by inserting a black white box behind the text.

19. Double Page Spread – First

20. Improvements

21. Promotion – above the line
• Above the line: I will be using websites and
posters.
• Also in the first year we will be developing our
magazine website for additional information
about the magazine and what pervious and up-
coming issue are about. This will be happening
next year for financial purposes.
• For other above the line promotion we will be
putting poster near underground trains. As this is
a very active area especially for students moving
around town.
http://www.executionists.com/blog/much-website-cost-2015/

22. Poster
• For 100, 100% recycled 150gsm A4, posters
it’ll cost £42 including VAT. These posters are a
cheap way of advertising and we plan on
placing these poster outside universities, clubs
to direct this marketing at students and
outside some train stations as they are always
busy.
http://www.alocalprinter.com/uk/posters/

23. Promotion – below the line
• Below the line: this will definitely include
social media promotion e.g. Facebook and
Twitter. As it is cheap and easy to get to the
target audience. We will also use Email
marketing which will be available on our
developing website which users will be able to
sign up for and it is free so it’ll be good for the
first year of our business as we aim to break
even in the first year.

24. Marketing costs - Facebook
• For Facebooks social media it costs £13 each
day. This will amount to 38 – 153 likes per day.
So over a course of the year it’ll cost £4745 to
gain 13870 – 55845 likes in a year.
• We aim to do this next year for financial
reasons.

25. Email Marketing
• The email will be presented on social media
such as Facebook and all you’ll have to do is
send a email to them saying ‘I want emails
updates about Jump’ and they will be sent
from then on.

26. Budget Summary – Employment
• I will be employing:
• 1 editor for £18,000 annually.
• 1 assistant editor for £16,000 annually.
• 2 junior graphic designer as an internship for
the first year .
• 3 Journalists for £16,000 each = £48,000
• Total = £82,000
http://www.payscale.com/research/UK/Industry=Magazine_Publisher/Salary

27. Magazine cost
• The magazine cost to produce it’ll cost
£8,529.43 to produce 15,000
• The magazine will be 210x297mm, A4 and 56
pages
http://print24.com/uk/product/magazines/

28. Distribution costs
• 60% of sales will go to me the Publisher
• 5% will go to the Distubting company Seymour
• 8% to the whole salers
• 27% to the Retailer
http://www.thecompleteuniversityguide.co.uk
/cities/london/

29. Online Distribution costs
• Online distribution using:
http://pixelmags.com/newsite/
• £60 per month for a year
• This’ll go to :amazon, Apple, google, Nook,
reader, readly, magzter and zinio. Where they
can be downloaded.
• Thus Total $720 annually

30. Office renting
• London office space for £37.25 per week =
£1937 per year.
http://www.gumtree.com/p/desk-space/cheap-rent-desk-space-low-cost-shared-offices-in-
london-farringdon-holborn-viaduct-ec1/1099236282

31. Magazine income
• Altogether in my magazine 6 adverts in my
magazine most of them taking up two pages.
• This results in a total of £26,016 advertising
revenue costs.

32. Plan of the magazine

33. First year profit/loss
Profit (£)
Magazine advertisement 260,16
Magazine sales 49900
Total 79516
Costs (£)
Office space 1937
Posters 42
Facebook 0
Employment 82,000
Magazines 8205.13
Online distribution 720
Total 92904.13
First year £13,388.13 loss

34. Second year profit/loss
• Plan to have more advertisement in the
magazine as it is more popular and it should
create more revenue.
Cost (£)
Posters 42
Facebook 4745
Website creation 6000
Employment 108,000
Magazines 5,813.75
Online distribution 720
Total 125,320.75

35. Feedback
• Questionnaire/survey, email response and a
sit down interview which is recorded.