2. THE BRIEF
The brief:
• Create a magazine of my choosing and that will be funded
through the use of advertising.
• The target audience for the magazine is people ages
between 16-25
• Socioeconomic class of ABC1
• To carry out research to understand my audience.
3. MY CLIENT
My client is the Northern Echo which is a northern newspaper.
In order to meet my brief I will:
• Identify all my target audiences and the tribes which they are in
• Create articles that are interesting and appealing to my target audience
• Create a magazine that creates an income and doesn't’t make a loss
• Identify a gap in the market
I may have to consider:
That the Northern Echo has high morals and there is certain things that I
wont be able to include as they also relate to a secondary audience,
therefore:
• No offensive or taboo language
• No Nudity
• No biased articles
5. IPSO CONSTRAINTS
Golden rules I will abide by:
1. No offensive taboo language
2. Making sure I have my models permission to use the
photo
3. Not include anything that may offend anyone
4. Is to check that any facts/statistics I involve in my
article's are correct
6. MY TARGET AUDIENCE
• My target audience are mainly
male
• Ages 16-24
• There in the socioeconomic
class of C1 and C2
• Tribe: Skaters, indie, hipster
and creative
7. AUDIENCE RESEARCH
My audience likes:
Brands like:
• Supreme
• Girl
• Huf
• Thrasher
• Lakai
• Polar
Hobbies such as:
• Skateboarding
• Art
• Music
Interests such as:
• Skateboarding
• Tattoos
• Painting
• Shopping
• Clothing
8. SECONDARY
AUDIENCE
My secondary audience like:
Brands like:
• Topman
• River island
• Nike
• Vans
• Fred Perry
Hobbies such as:
• Football
• Music
• Clubbing
• Fashion
Interests such as:
• Music
• Shopping
• Fashion
• Sport
9. AUDIENCE APPEAL
Colour:
My colours have to be
relatable to males so I will
use masculine colours such
as blues and greens and
darker colours also such as
black. Also I will have some
black and white imagery.
Imagery:
My models will be male as
this will appeal to my target
audience as they are also
male. They will also be in the
target audiences age group
of 16-24.
Articles:
• I will make my articles
interesting and different
to other conventional
magazines
• The language will be
understandable to all
my target audience
• Also the articles will be
aimed at a male
audience
10. GENRE RESEARCH
When carrying out research I discovered:
• That most people read magazines such as:
• B&W
• Dazed and confused
• GQ
• FourFourTwo
• Sidewalk
• Thrasher
These magazine will be my main competition
11. GENRE RESEARCH
Colour schemes:
• Bright
• Masculine colours - blue, dark red, whit and black.
Models used:
• Male models
• Related to the magazines content
• Window into the future self
Sell lines
• Mainly little sell lines with the occasional large one
• Mainly image heavy
• Mainly at the top or bottom of the page
Front covers:
• Image heavy
• Bright colours
• Busy front cover
Fonts:
• Bold
• Large
• Sans serif
12. GENRE RESEARCH
Colour schemes:
• Bright colours
• Masculine colours scheme with blues and black and white
images
• Sepia tones
Models Used:
• Male models
• Related to articles
• Same age as the target audience
Articles:
• Relatively short
• Informal language
• Taboo language
Image to text ration:
• High image ration
• Images incorporated next to text
Fonts:
• Bold clear fonts
• Some serif fonts around the article
13. SO I WILL
INCORPORATE…..
Colour schemes:
• A masculine colour scheme using blues etc.
• Black and white photography
• Sepia colour schemes
Models I will use will be:
• Male models
• In my target audiences age group
• Relatable to my target
Image to text ratio:
• High image to text ratio
• Images incorporated with the text
Fonts:
• A balance between serif and sans serif fonts
Language I will be using:
• Informal language
• Mild un-offensive taboo language
• Colloquial language
14. MOCK UPS
I decided to choose one of my double page spreads and make two mock ups
of them and then get feedback about them. To get this feed back I did a
focus group and asked my target audience what they though about the two
mock ups
15. MOCK UP 1 FEEDBACK
I got some feedback from my target audience and found out what they though about this DPS and the things they like and the features
they think could improved or added.
My focus group said they like the images on this page and they think that they are aesthetically pleasing and eye catching this is good
as this means that this DPs will be appealing to the audience.
My focus group also liked the article and though that my target audience would enjoy reading it and its interesting.
They also said that there is pars of this DPS that could be merged with my second one, these were the text on the right and some of the
images.
16. MOCK UP 2 FEEDBACK
In my focus group I found out that my target audience like the active moving
imagery on the left and think that this represents skateboarding and is appealing
to my target audience. The font for the heading they also liked and found
appealing however they think I should use that font but merge this page with the
first page by keeping the active imagery on the left but using the layout of the first
page on this page but with the heading being the font that it is.
17. MY IDEA
Name: Skaterz
Genre of the magazine: Male Alternative lifestyle magazine
Gap in the market: There is lots of male lifestyle magazine
around but they mainly focus on health and fitness whereas
my magazine is for males who live alternative lifestyles and
have different interests and hobbies.
Downfall: One downfall to my magazine is that because my
magazine is free other audiences will see the magazine and
might not enjoy it as it is a niche audience to my magazine.
19. ARTICLES
In my magazine o am going to have 3 articles these articles are
going to be about:
• Skateboarding, this article is based on a skateboarder from
Darlington this article is going to be an integrated interview.
• Tattoos the reasons why people get them and I will also interview
a tattoo artist and find out about tattooing from him.
• A local band called the lagoons, this article is going to be about
the band themselves and their music and influences.
20. FLAT PLANS – FRONT
COVER
Layout
Content
Justify ideas
Analyse throughout
25. COMMERCIAL
VIABILITY
Pages: 16
Adverts:
• 4 pages
• 25% advertisement
Quality of my magazine:
• Full colour
• Matte finish
• mid quality paper
Quality of paper: 130gsm
Size of magazine: A5
26. PRICING
My magazine is going to be a free magazine so this means that all my income is going
to be through advertising. The advertising costs for my magazine though can be high as
I will distribute a lot of magazines so lots of people will be able to see the
advertisement.
The reason for making my magazine free is because people my age and the target
audience of my magazine don’t have a lot of disposable income so a free magazine will
be better for them. I conducted a questionnaire and found out that the majority of my
target audience would pay between 50p-£2 this price range isn't very large and then I
looked at other similar magazines that where free and they looked like how I wanted my
magazine to look so I decided that I would make my magazine free.
27. INCOME
Because my magazine is going to be free all of my income
will come from advertising within my magazine. Below is my
prices for advertising in my magazine and how many I will
include, I will get £1100 from advertising I will use this money
to cover all the expenditure for making my magazine.
28. OVERALL COST
The overall expenditure of my
magazine is £7121 this price covers:
• Editorial personnel
• Equipment
• Printing
This is everything I need to make and
produce my magazine.
29. PROFIT/LOSS:
Overall after the costs of making my
magazine I have a profit off
£3879
This is the profit I will make on the release
of my magazine as my magazines
becomes more popular then I could get
more advertisement included making a
larger income.
31. CONCLUSION
I think that my magazine will fill a gap in the market and it
meets the northern echoes brief because:
• It offers a varied content
• Its alternative compared to other male lifestyle magazines
• It makes a profit through advertisement
