2. “
*My brief
You have been commissioned by
the Northern Echo to produce a
new magazine or newspaper
product. Your product could be in
any style or genre but it must be
self financed through sales or
advertising. You must also produce
your magazine for a specified
3. *meeting the briefSo, what ways
ensure that I can
meet this brief?
Produce a new magazine or
newspaper in any style or
genre.
Gap in the market?
Specified audience within
the 16 to 25 age group.
Self Financed through sales
or advertising.
Secondary audience.
=
=
=
=
=
• Created a magazine, delicate
bohemian style, women's
lifestyle.
• NOT FASHION. Complex
subjects and vintage/bohemian
style with a younger audience,
there is a gap in the market and
it is commercially viable.
• Lifestyle appropriate for the
younger audience of 18 to 24.
• Self financed through
advertising alone, a free
magazine is easier to saturate
through the audience.
Dizzy
4. *why Hybrid
women's Lifestyle
• HYBRID? Reach out to wider audience –
little
bits of each genre and topic.
• LIFESTYLE? Different from fashion and
cosmetic magazine, there's a gap in the
market for lifestyle mag for teenagers.
• WOMEN? I’m a female myself – good,
detailed knowledge on how girls think and
what
they like.
5. *Unique selling point
- bohemian, alternative aesthetics.
- Older teen/young adult women’s
lifestyle.
- Inspirational tone, compared to
verbally commanding tone.
6. *Audience profile
• Socioeconomic group
ABC1(E).
• Age: 18 to 24.
• Mixed tribes: Young Alts,
Creatives, Hipsters etc. -
most niche and individual of
the groups.
• Gender: women to men ratio
85:15 which is about 17:3.
• Educational Status: College
or University.
• Music interests: Rock, Punk
House etc.
• Buying Behaviors: A
magazine priced between
7. *Tailoring to my
Audience
Youthful
stylistics: font,
model age,
costume.
Colour
Scheme
Image to text
ratio:
3:1
Diz
zy
Language:
colloquial,
slang etc.
Mostly sans
serif fonts.
Topics that
interests tribe
audience.
Eye catching
unusual
pictures.
Up beat and
lively,
humorous
and casual
tone
8. *Secondary
AudienceAs well as parents, siblings and boyfriends of the reader, people
in doctors waiting rooms etc. the secondary audience will
include:
- No bad language
- No nudity or sexual pictures
- Readable for ANYONE
- No racism or discrimination
9. *5 RULES TO
REMEMBER
The PCC is in charge of regulating a set of rules that all
magazines must follow. I have created a few golden rules
few that I need to abide by in order to follow the PCC’s
regulations
*Rule about consent from children and their parents.
*Keeping children under 16 to have complete confidentiality.
*No discrimination.
*No harassment: ensuring people’s privacy.
*Ensure facts are accurate.
Which also follows the PCC
GUIDLINES
10. *focus group feedback
magazine idea, articles, genre, colour scheme. I received feedback…
FOCUS
GROUP
Fill gap in the
market between
women’s teen and
adult mag
“
”
Article content
was original and
creative
”
“
The production will be a
lengthy process, will pay
off with pleasing
aesthetics
“
”
Female models and
colour scheme is
appealing to the
right audience
Cleaver
titles
”
”
“
“
16. *mock up
response
POSITIVE
:
NEGATIV
E:- Eye catching colours, very
bright.
- Title is thick, clear and catchy.
- Variety in the foods it talks
about, gives it an alternative
style.
- Women more interested in
healthy eating.
- Nice green and orange
contrast.
- Image is clever and unique.
I had 2 focus groups.
One with two males, from
tribes skaters and
hipster, the other with two
females from creative
tribe, all aged 18-24
- Fact after fact, narrative needs
relaxing.
- Writing hard to read over the
picture.
- Different font for title – too bland
- Go for a more feminine colour
scheme.
- Make subheadings
stand out more,
different/larger font or
colour.
- Picture layout too
busy
17. *mock up
response
POSITIVE
:
NEGATIV
E:
I had 2 focus groups.
One with two males, from
tribes skaters and
hipster, the other with two
females from creative
tribe, all aged 18-24
- Fact after fact, possibly too
informative.
- A bit too text heavy.
- Make the color scheme stand
out more.
- Simplistic layout and colour scheme
green/black/pink
- Not too formal, comfortable reading it.
- Learn about berries and antioxidants.
- Imagery, shows that healthy
food doesn’t have to be a
chore.
- Colour scheme is eye
Caching, clear and easy to
read
- Pictures break up the text.
18. magazine
name
Dizzy
- Laid back word, connotes what my TA
are like.
- Feminine word, appealing to female
audience.
- Original and different.
- Supports my niche style audience and
magazine style.
19. *WHAT ARE MY
AIMS?- To produce a magazine that relates to
niche tribes in 18 to 24 age group.
- To inspire teenagers to think for
themselves, do something different
that’s enjoyable.
- To cover a dynamic range of topics.
- To create In-depth articles.
20. *Unique selling point
- bohemian, alternative aesthetics.
- Older teen/young adult women’s
lifestyle.
- Inspirational tone, compared to
verbally commanding tone.
23. *Front cover
• Title (DIZZY) in
upper left and
corner.
• 4 sell lines,
- 4th - book review
- 5th – food sell line
• Date ad issue top
right hand.
• Tin sans serif
fonts, curly, girly
24. • 1 page.
• Cut and stick form
title in top left and
corner.
• 5 contents points for
the 5 articles.
• Thin sans serif font.
• Pictures from article
and front cover
photo shoot.
*Contents page
(all pages will have logo in top
or bottom right hand corner)
25. • Imaginative picture
design.
• Title top middle of the
page.
• Breakout box with
social networking
sites.
• Pink connotations.
• White background on
black article contrast.
*Dps 1 Food Freaks:
GASTRONAUT
26. *DPS 2
• Break out box
column on right
hand corner -
runner up books.
• Article layout -
white boxes.
• Pictures of book
covers, big picture
sewn into article.
• Font of title – old
serif font,
suggesting age of
books.
• 3 book reviews, 2 o
fist page, 1 on
Partials: A Book
Review
27. *DPS 3
• Title covers half of
first page, thin
sans serif font.
• Title purposefully
grammatically
incorrect.
• 3 pictures, explain.
• 2 tick, long
columns.
• Break out box on
top of picture.
Sites of the c ity
30. *ADVERTISIN
G COSTS
Advert type Cost
Double spread £800
Full page (left/right) £500
Back cover £600
Inside cover (back/front) £500
Half page £250
Quarter page £70
Eighth page £35
inserts £0.50 per 1
These prices
estimated
from dividing
advert prices
in company.
TOTAL
ADVERTISING
TOTAL SALES
INCOME = £0
Because
it’s
free!
32. “
*My brief
You have been commissioned by
the Northern Echo to produce a
new magazine or newspaper
product. Your product could be in
any style or genre but it must be
self financed through sales or
advertising. You must also produce
your magazine for a specified
