Hayley Gallagher has been commissioned to create a new magazine for the Northern Echo targeted towards 16-24 year olds. She proposes "The Gap", a magazine focused on gap years and festivals. It will be budget-friendly and appeal to a C2DE demographic. The Gap will fill a gap in the market for an personal, informative magazine on these topics written from Hayley's experiences. It will be self-financed through advertising and sales. Hayley conducted research on genres, audiences, and regulations to ensure The Gap's success.

1. T H E G A P
By Hayley Gallagher.

2. INTRODUCTION
Hello, my name is Hayley and I’m here today to
convince you that my ideas for a new
magazine fit your brief and present the best
solution for your organisations’ needs. I hope
that you agree with me in believing that my
magazine is unique and will help assist your
regional newspaper into gaining more
recognition in areas maybe not reachable
without my help.

3. MY BRIEF
“You have been commissioned by the Northern
Echo to produce a new magazine or
newspaper product. Your product could be in
any style or genre but it must be self financed
through sales or advertising. You must also
produce your magazine for a specified
audience segment within the 16 to 25 age
group”

4. How I intend to meet my brief
In order to meet the brief that I have been set I have done
the following things-
- I have created a magazine that is suitable for the
C2DE audience of which the Northern Echo have.
- Created a magazine on a budget quality, this is in
order to meet the needs of my target audience
although still employing high quality qualified
journalists and staff.
- Created a magazine aimed at taking a gap year
and festivals which is an important topic for
people within my TA of 16-24.
- Chosen a magazine of which there is a gap in the
market for.
- Made a magazine of which is self financed
through sales and advertising.

5. Why festivals and travelling?
- I have experienced festivals several
times and also spent my summer
working abroad which allows me to
withhold a lot of information.
- The fact my magazine is written about
things I have experienced allows the
magazine to be written in so much
detail and personal experiences again
opening up a gap in the market.
- I tend to read NME which allows me to
understand the way In which articles on
things such as music are written.
- Current magazines aren’t personal and
as informative as mine which interests
my target audience.

6. AUDIENCE profile
- Mixed gender
- Age 16-24
- C2DE socio economic status
- Educational status- college to
work.
- Buying behaviors – magazine
priced £2.
- Usually on a low income if
employed hence being able to
relate to the lower price.

7. Other things to consider
Secondary audience
- Secondary Audience is people whom of which usually read the
Northern Echo and are reading my magazine due to the fact it is
included.
- In order to also meet the needs of the secondary audience there
must be….
- No taboo language
- No nudity
- No inappropriate content

8. HOW I CAN TAILOR TO MY
AUDIENCE
Use colloquial language as well as formal to relate to young
audience.
Have a price my audience can afford.
Use young models of whom my audience can relate to.
Balanced text to image ratio.
Use youthful and exciting stylistics

9. Other things to consider
The IPSO regulate certain rules
that journalists must oblige by
to protect the welfare of
others. After researching into
this and looking further into
matters such as accuracy,
harassment, children and
discrimination I decided to
come up with 5 golden rules to
follow to ensure I never broke
any of these.

10. GOLDEN RULES
1. MODELS. I will ensure each model used within my magazine
will sign a model release form meaning I have rights to publish
photos of them.
2. THOROUGH FINDINGS. I will work hard in ensuring that
each article is as accurate as possible, all information must be
correct therefore I cannot be faulted on any inaccuracies.
3. INFORMATIVE. Working hard to ensure my magazine will be
incredibly informative and interesting to make it individual.
4. OPEN MINDED. Looking at stories from other peoples
perspectives, questioning things such as why are they
publishing this story, how will it benefit me, this ensures its
incredibly thought about and structured.
5. SUBJECT GUIDING. This means journalists with specialist
topic areas or more tips and advice on subjects of which they
know a lot about are able to publish sometimes. This is good as
my personal opinion will be a strong factor within my
magazine.

11. genre RESEARCH

12. genre RESEARCH
In depth.
Low and informal
vocabulary, some
taboo language.

13. " FEATURES; top fashion tips
" REGULARS; horoscope page
contents

14. fonts
MASTHEAD FONT: All rights reserved
SELL LINE FONT: AVENIR
HEADLINE FONTS: A little sunshine

15. MOCK UP NUMBER 1.
Responses were
positive on this
section of my DPS
Positive feedback again on
the fact there are three
pictures lined up
At the beginning of my DPS.
Negative
feedback on
the length of
the
paragraphs.
Positive
feedback on
the fact you
can identify
the genre of
the article by
the images.
Positive feedback on the fonts

16. MOCK UP NUMBER TWO.
Positive
feedback
on the
length of
paragraphs
Positive feedback
on the direction
of the images
and the fact
they're on a slant.
Positive feedback on the borders of little tents.
Negative feedback on the colour of this
advert as the black could fade into the
background and not be recognizable.
Positive
feedback on
the colors
of the DPS
as they're
associated
with
content.

17. Personnel rates
PERSONNEL
FREELANCE
HOURLY RATE
Journalists
£40
Photographers
£100
Models
£25
Subeditors
£40
Researchers
£6
Lighting Assistant
£60
Make up Assistant
£35