This document provides details about Ollie Long's plans for two rap/hip-hop magazines called "ANTI" and "Major". It includes information about the target audience, which will be mainly males aged 15-45 from socioeconomic classes C1, C2, and D. Ollie also discusses the magazine layout, colors, mastheads, and includes mood boards and draft designs. The production plan outlines tasks like choosing content, conducting interviews, and incorporating photographs over a two week period.

1. LO4 Pitch
By Ollie Long

4. Mood board
I Have chosen these photos for my mood board because they all relate to the genre I want to
cover. The majority of photos are of artists that are either rap or hip-hop, I have also included
pictures of brands because fashion is a large part of rap and hip-hop as a culture, so it is
important I also include clothing within my magazine.

5. Colour
Scheme
Magazine Ideas
Masthead
Brand
Identity
Target
audience
Frequency
Types of
images
Monthly circulation, as not
much music comes out on a
weekly basis so it needs to
be monthly to have enough
good articlesMake more sales
over a month than a
week
Well known
artists, as star
appeal will attract
people to buy the
magazine
Younger audience, 15-45.
As the majority of people
who listen to rap are of a
younger audience
I think the social status of the
target audience would be C1,
C2 and D as the higher social
status stereotypically wouldn’t
listen to rap/hip-hop so
therefore wouldn’t be
interested in the magazine.
Close or medium
shots from
different angles
Bold colours used
so magazine
stands out
Masthead next to each
page number, so readers
get familiar with the
masthead and therefore
the brand
A bold colour like red for
one magazine, and blue
for the other so the
magazine stands out on
the shelf
Mainly white
pages so the
reader doesn’t get
distracted from the
text, or find it
difficult to read.
Echo
Grave
Major
Anti
Flex
I am going to choose anti and major for my two
magazines, I am choosing these as I think they
are the most memorable and will stand out the
most on the magazine masthead

6. Hand Drawn Drafts

7. Masthead
Cover
Lines
Main headline

8. Masthead
Cover
Lines
Cover
Lines
Main headline

9. Cover
Lines
Drop
Capital

10. Cover
Lines
Drop
Capital

11. House Style and Colour Scheme
Layout
The layout of my magazine will be with the main image in the middle
of the front cover, the headlines will surround the main image and the
main headline will be larger than the rest covering a part of the main
image. The masthead will be in the top left corner but will be slightly
covered by the main image.
Colours
For my magazine I am going to use three colours. For my masthead I
am going to use red, as it stands out so will attract people to the
magazine. For the rest of my magazine I will use white for the
background and black for text and headlines as it stands out against
the white making it simple and easy to read.

12. Comparisons with magazine of
inspiration

13. Name: Ollie Long
Candidate Number:
Contents Editorial Headline
Articl
e
Advert Headline
Article
Headline
Article
Article
ArticleArticle
Main DPS
Pull Quote
Article Reviews
Headline
Article
Advert Contents Headline
Article
Reviews
Headline
Article
Article
Article
Headline Advert
Reviews
Competition Next Issue

14. Test Photography

15. Photo shoot Plan

16. Font Style
For my font styles I have used basic, bold fonts.
This is because it makes it clear and easy to
read on the shelf. The bold font connotes
‘loud’ which is something commonly
associated with rap and hip hop, so instantly
the audience will have an idea on what the
magazine genre is
(Prezident) (Jersey m54)

17. Font Styles Final
The final font I am going to choose is ‘Prezident’ for
ANTI. I have chosen this as it is simple but bold, so
will stand out on the magazine cover attracting
people to buy it.
XXL is my magazine of inspiration, and the font for
their masthead is very similar to the ones I have
chosen. The fonts are very bold and simple. When
my fonts are made white and placed on a coloured
background, it will look very similar to XXL.

18. Production Plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Choose content by
going through
events of month
and picking out
most important.
Choose content by
going through
events of month
and picking out
most important.
Out of articles
chosen, choose the
most important one
to cover, making
this the main
headline.
Get team to write
up the articles
including main
article
Get contact with
people who re
wanted to be
featured in the
magazine, and get
consent from them,
ask if an interview is
possible.
Day off Day off
Completed by:
Wednesday
Completed by:
Wednesday
Completed by:
Thursday
Completed by:
Wednesday
Completed by:
Monday
Completed by: Completed by:
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Arrange and
conduct interview
Send
photographers to
get photographs
which are to be
used throughout
the magazine
Get designers to
create graphics to
be used within
magazine
Do photo shoot
with artist for main
image and DPS
Incorporate
interview into
article of that artist.
Day off Day off
Completed by:
Friday
Completed by:
Thursday
Completed by:
Monday
Completed by:
Friday
Completed by:
Monday
Completed by: Completed by:

19. Production Plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Create front cover
and DPS
Create rest of
magazine,
incorporating
photographs and
graphics made.
Make sure all
advertisement
spaces are filled
with an advert
Ensure all pages
follow laws of
practice, and the
magazine cannot be
sued.
Finishing touches Final read through
to see if everything
is perfect
Released
Completed by:
Wednesday
Completed by:
Friday
Completed by:
Thursday
Completed by:
Friday
Completed by:
Saturday
Completed by:
Saturday
Completed by:
Sunday

20. Target Audience
Both my magazines are of the same genre, therefore the target market for both magazines will be
the same.
Hartley’s Theory
Age: the age would be around 15-40 as most people between this age would be interested in
current music which is what my magazine will have, the majority of older people would be more
interested in music from their time.
Gender: the target gender will be male, as my magazine is going to be rap/hip-hop which is
mainly listened to by males
Katz’s Theory
Inform and Educate: The reader will learn about what the artists are doing or what they are
promoting in the magazine.
Personal identification: The readers may relate to the artist or their stories if they are talking
about having nothing then working hard to gain fame, which may inspire people who have
nothing to go out and make a name for themselves.
Maslow's Hierarchy of Needs
The audience for this theory I think would be caregivers as the people reading the magazine want
to read the articles about artists they like and sympathize with struggles they are having or
something similar.
Socio-Economics
The majority of people buying the magazine would be from C1 or C2 as the magazine costs quite
a lot for what it is so lower classes may not be able to afford it. Also people of higher classes have
a taste in different music like classical which isn't covered in Q magazine

21. Advertisements of Magazine

22. Connotations of Magazine Name
• ANTI means to oppose or go against
• Therefore the connotations behind the name is
that it goes against normal magazine convention,
it is different, more interesting and gives
information that the people want to hear.
• Also as the magazine is in the rap genre, a big
part of the culture of rap is to go against the
system, like the police, for example, most artists
reference committing crimes in their lyrics.
Therefore the name fits perfectly

23. Spending Power
• The genre of my magazine is rap and hip-hop, because of
this my audience will be mid to low on the socio-economic
scale as higher classes do not listen to this genre so will not
buy my magazine.
• Low classes are less likely to buy magazines as it is not an
essential, so they would save their money to buy things
they need because they don’t have much.
• This would mean that my target audience would be mainly
mid class people, around C1 and C2 as these would like the
genre and be able to afford magazines
• Therefore my audience would have quite a high spending
power allowing me to price my magazine at £2.99

26. Mood Board 2

27. Colour
Scheme
Magazine Ideas
Masthead
Brand
Identity
Target
audience
Frequency
Types of
images
Monthly circulation, as not
much music comes out on a
weekly basis so it needs to
be monthly to have enough
good articlesMake more sales
over a month than a
week
Well known
artists, as star
appeal will attract
people to buy the
magazine
Younger audience, 15-45.
As the majority of people
who listen to rap are of a
younger audience
I think the social status of the
target audience would be C1,
C2 and D as the higher social
status stereotypically wouldn’t
listen to rap/hip-hop so
therefore wouldn’t be
interested in the magazine.
Close or medium
shots from
different angles
Bold colours used
so magazine
stands out
Masthead next to each
page number, so readers
get familiar with the
masthead and therefore
the brand
A bold colour like red for
one magazine, and blue
for the other so the
magazine stands out on
the shelf
Mainly white
pages so the
reader doesn’t get
distracted from the
text, or find it
difficult to read.
Echo
Grave
Major
Anti
Flex
I am going to choose anti and major for my two
magazines, I am choosing these as I think they
are the most memorable and will stand out the
most on the magazine masthead

29. Masthead
Cover
Lines
Main headline

30. Masthead
Cover
Lines
Main headline

31. Cover
Lines
Drop
Capital
Cover
Lines
Anti

32. Pull Quote
Cover
Lines
Drop
Capital
Major

33. House Style and colour scheme
Layout
The layout of my magazine will be with the main image in the middle
of the front cover, the headlines will surround the main image and the
main headline will be larger than the rest covering a part of the main
image. The masthead will be in the top left corner but will be slightly
covered by the main image.
Colours
For my magazine I am going to use three colours. For my masthead I
am going to use blue, as it stands out so will attract people to the
magazine. For the rest of my magazine I will use grey for the
background and white, with a blue stroke for text and headlines as it
stands out against the grey making it simple and easy to read.

34. Comparison with magazine of
inspiration

35. Name: Ollie Long
Candidate Number:
Contents Editorial Headline
Articl
e
Advert Headline
Article
Headline
Article
Article
ArticleArticle
Main DPS
Pull Quote
Article Reviews
Headline
Article
Advert Contents Headline
Article
Reviews
Headline
Article
Article
Article
Headline Advert
Reviews
Competition Next Issue

36. Test Photography

37. Photo shoot Plan

38. Font Style
For my font styles I have used basic, bold fonts.
This is because it makes it clear and easy to
read on the shelf. The bold font connotes
‘loud’ which is something commonly
associated with rap and hip hop, so instantly
the audience will have an idea on what the
magazine genre is
(Lemonmilk) (Gobold)

39. Font Styles Final
The final font I am going to choose is ‘gobold’ for
Major. I have chosen this as it is simple but bold, so
will stand out on the magazine cover attracting
people to buy it.
XXL is my magazine of inspiration, and the font for
their masthead is very similar to the ones I have
chosen. The fonts are very bold and simple. When
my fonts are made white and placed on a coloured
background, it will look very similar to XXL.

40. Production Plan

42. Target Audience
Both my magazines are of the same genre, therefore the target market for both magazines will be
the same.
Hartley’s Theory
Age: the age would be around 15-40 as most people between this age would be interested in
current music which is what my magazine will have, the majority of older people would be more
interested in music from their time.
Gender: the target gender will be male, as my magazine is going to be rap/hip-hop which is
mainly listened to by males
Katz’s Theory
Inform and Educate: The reader will learn about what the artists are doing or what they are
promoting in the magazine.
Personal identification: The readers may relate to the artist or their stories if they are talking
about having nothing then working hard to gain fame, which may inspire people who have
nothing to go out and make a name for themselves.
Maslow's Hierarchy of Needs
The audience for this theory I think would be caregivers as the people reading the magazine want
to read the articles about artists they like and sympathize with struggles they are having or
something similar.
Socio-Economics
The majority of people buying the magazine would be from C1 or C2 as the magazine costs quite
a lot for what it is so lower classes may not be able to afford it. Also people of higher classes have
a taste in different music like classical which isn't covered in Q magazine

43. Advertisement of magazine

44. Connotations behind name of
magazine
• The name Major connotes that the magazine
is big, this could either mean it is popular or a
that it has a large influence on the genre it
covers.
• This will then attract people to buy the
magazine as they want to read a magazine
that everyone is reading so they know all the
latest news that everyone is talking about.

45. Staff equipment and budget summary
Equipments Costs
Office (Leatherhead) £350 x 30 = 10500
Apple Mac book Pro (x30) £1500 x 30 = 45000
All Adobe Apps £53.20 (per month)
Camera (x5) £389 x 30 = 11670
Chairs (x30) £89 x 30 = 2670
Tables (x30) £99 x 30 = 2970
Printer (x2) £1306 x 2 =2612
TOTAL £75475.20
Staff Costs (per person)
Journalists (7) £23,000 per year
Writers (7) £38,000 per year
Photographers (2) £18,000 per year
Graphic Designers (7) £17,000 per year
Human Resources (3) £23,000 per year
Publisher (4) £14,000 per year

46. Advertising revenue
• In my magazine I'm going to have 10 full page
advertisements, this means that I’m going to
make £30,250 (10 x £3025)
• I'm also going to have 5 half page
advertisements, this means I'm going to make
£7560 (5 x £1512)
• So altogether from advertisements I'm going
to make £37,810 (£30,250 + £7560)

47. Printing costs
• I am going to print 20,000 copies of the
magazine, this is not a very large number but
it is my first printing of the magazine so it is
enough magazines to get an idea of whether
or not it is going to sell. And how many copies
I need to print of the next issue. My magazine
has 28 pages, and a front and back page, to
print a magazine of this size it will cost
£1903.76 altogether

48. Overall costs

49. Plan for magazine

50. Final magazine pages

51. Final Double page Spread

52. Favorite magazine

53. Thanks for listening, Could you
please fill out the survey I have
emailed you.
https://www.surveymonkey.co.uk/r/TF32NRY