Womens alternative lifestyle.

2. THE BRIEF
“YOU HAVE BEEN COMMISSIONED BY THE
NORTHERN ECHO TO PRODUCE A NEW
MAGAZINE OR NEWSPAPER PRODUCT. Your
product can be in any style or genre but it must
be self financed through sales or advertising.
You must also produce your magazine for a
specified audience segment within the 16-25
age group.”

3. MY TARGET
AUDIENCEPrimary target audience:
Gender: FEMALES
age: 16-25
socioeconomic grouping: b, c1, c2
tribe: Trendies, stylers, get paid crew
Hobbies: Going out with friends,
travelling, attending festivals,
shopping, reading blogs,
photography, graphic design

4. MY TARGET
AUDIENCESecondary target audience:
Readers of the northern echo
Age: 50+
Gender: both male and female
Socioeconomic grouping: B, C1, C2
I WILL NEED TO ENSURE THAT MY MAGAZINE DOESN’T
INCLUDE:
-ANY TABOO LANGUAGE
-TOO MUCH SLANG
-no inappropriate content such as nudity

5. THE CONSTRAINTS
The press complaints commission
The press complaints commission is an independent body that
deals with complaints within the terms of the editors’ code of
practice, about the content of magazines and newspapers.
protects THE RIGHTS OF INDIVIDUALS AS WELL AS
KEEPING FREEDOM FOR THE PRESS.
I will also need to take into consideration my client ‘the
northern echo’ when creating each aspect of my magazine.

6. MY GOLDEN RULES
1. Always gain permission before using photographs
of individuals or shooting on somebodies land.
2. Make sure all of the information I INCLUDE IS TRUE
AND VALID.
3. take CARE WHEN USING UNDER 18’S IN MY
PHOTOGRAPHY.
4. Make sure every element of my magazine is my own.
5. Make sure nothing in my magazine could be taken in
As discrimination.

7. MY UNIQUE SELLING
POINTS• combines the typical articles that you would find in a women's
lifestyle magazine but puts an alternative twist on them
• better quality graphics and photography
• articles are more interesting to read and educational.
• Talks about unusual topics that you can’t find in women’s
lifestyle magazines.
• could be described as a hybrid between a medium-high end
women's lifestyle magazine such as Elle, Bazaar and Vogue
and more alternative magazines such as The Gentlewoman,
Dazed and Confused or Huck.

8. GENRE RESEARCH

9. GENRE RESEARCH
-Colours matched to the
image
- Bold colours with female
connotations
- Young model - same
age as target audience
- Range of serif and sans
serif fonts
- Unique shapes
- Slang/comedic sell lines
How it effected my
design:
- Matching my colours to
My imagery.
-Similar sell lines.
-following the scrapbook
Style.
-Fonts.

10. GENRE RESEARCH

11. GENRE RESEARCH
- Accent colours matched
in with models hair
colours
- Variety of serif and sans
serif fonts
- Bold and good quality
photography
- Young model – relatable
for the target audience
- Relatable language
- Not too much text
- Social media symbols
How this has effected my design:
- Matching colours to imagery
- Using similar fonts
- Using breakout boxes
- Using high quality, stand out imagery

12. MOCK UPS
1
.

13. MOCK UPS
2
.

14. MOCK UPS
- Muted colours, not
as eye catching.
- Only one image, not
as interesting.
- More simple and
less eye-
catching fonts.
- A lot more text –
might put off
target audience
- More formal,
might not be as
appealing
negatives positives
-the use of
purple carries
female and
youthful
connotations
-bright image
will attract
audience
-image
matched to
accent colours
-Clear and
sleek layout

15. MOCK UPS
negatives positives
- The pictures
need to be
more
proportionat
e
- Polaroid's
need to look
more
realistic
- Improvemen
ts on the title
font could be
made
- Colors need
to be bolder
- A lot of
imagery use
- Relatable
photograph
y, use of
young
models
- Scrapbook
style is
informal yet
professional
- Range of
fonts

16. THE NAME:
persuasi
on
Definition: A particular type of belief or way of
thinking
• Alternative twist on women's lifestyle magazine
• Change peoples way of thinking
• Different spin on fashion, beauty and lifestyle
• Interesting and memorable

17. FONTS
Double page
spread font ideas:
Front cover font
ideas:

18. THE PRODUCT
• Front cover
• Contents page
• Article 1: Surviving Creamfields 2015
• Article 2: Let’s get Lost
• Article 3: Open minded: Depression

19. FLAT PLANS
Front cover

20. FLAT PLANS
Contents page

21. FLAT PLANS
Surviving Creamfields 2015

22. FLAT PLANS
Let’s get Lost

23. FLAT PLANS
Open minded: Depression

24. OVERALL MAGAZINE
STATS- LENGTH: 16 pages
- SIZE: A4
- PAPER: GLOSSY PAPER
- COST: £2.50
- ADVERT RATIO: 1/3
- circulation: 10,000
Distributor: intermedia
• well known
• Don’t have any other magazines like mine
• Distributes mainly mid-range magazines

25. PRINTING COSTS
Print24.co
m
£4,504

26. PERSONNEL RATES
Journalist - £15 per hour
Models - £30 per hour
Photographers - £30 per hour
Subeditor - £12 per hour
Layout editor - £30 per hour
Costume and Wardrobe artist - £30 per hour
Graphic designer - £7 per hour

27. PERSONNEL
EXPENDITURE
Journalist Photograper Models
Subeditor Makeup and Wardrobe Layout editor
Graphic Designer
£625
£720
£630
£14
£48
£360
£8
Total personnel
expenditure: £3043

28. EQUIPMENT COSTS
Studio Space Rental: £365 - 15 hours
Lighting equipment: £280 - 17 hours
Camera: £1360 - 31 hours
Additional lens hire: £510 - 24 hours
Travel: £350
Props: £270

29. EQUIPMENT
EXPENDITURE
Studio Space Lighting Camera
Additional lens Travel Props
£1,360
£280
£265
£510
£350
£27
1
Total equipment
expenditure:
£3035

30. TOTAL EXPENDITURE
£607

31. ADVERTISING
PRICES

32. ADVERTISING
INCOME
1 x Outside back – £1,750
1 x Inside front - £1,250
1 x Inside back - £1,100
4 x Full page - £3,000
Total advertising income:
£7,100

33. SALES INCOME
Cover price: £2.50
X
Amount of sales: 10,000
= £25,000

34. TOTAL INCOME
£32,85
0

35. NET PROFIT
£22,268 - 50% to the distributor
Final income:
£11,134

36. MY BRIEF
“YOU HAVE BEEN COMMISSIONED BY
THE NORTHERN ECHO TO PRODUCE
A NEW MAGAZINE OR NEWSPAPER
PRODUCT. Your product can be in any
style or genre but it must be self financed
through sales or advertising. You must
also produce your magazine for a
specified audience segment within the
16-25 age group.”