Pitch of magazine idea

1. Chic
Women's Lifestyle magazine
Sophie Coates

2. My Client
I have been asked by Northern Echo to,
 Create a magazine genre of my
choice that will be funded by advertisements.
 Have a target audience of: ages 16 – 22,
socioeconomic ABC1
 Research my audience to understand
them and find out which article topics
would interest them.

3. My client
Northern Echo
To meet this I will need to do the following things:
 Research and find my
perfect target audience
 Identify what articles and topics
would suit my audience
 Carry out research relating to
the audience and article topics.
I must consider that:
My audience are Northern
echo readers, therefore:
• No offensive/extreme
language
• No explicit imagery
• No inappropriate
content/topics

4. PCC Constraints
The rules I will work under are:
 I will make sure all the facts in my article are accurate
I will have to make sure that I keep certain facts private
if they need to be.
I will make sure that if I need some information from the
public I will not harass them and take no as no.
I will make sure not to discriminate anyone in my article.
 If I choose to take photos outside I will make sure to
not to trespass.

5. My Target
Audience
Gender: Female
Ages: 16-22
Socioeconomic: ABC1
Tribe: Trendies

6. Audience
Research
My audience’s interests:
They shop at:
New Look
Topshop
River Island
H&M
Primark
They read:
Vogue
Elle
Company
Cosmopolitan
Glamour
They watch:
BBC3
MTV
Sky1
ITV
E4

7. Audience Appeal
Imagery - My main audience are teen girls, so I will use
female teen models, that way it will be relatable and a
window to the future self.
Colour – Again my audience is females, so therefore I will
use feminine colours like pinks and purples. This way my
articles will become more appealing.
Articles – My articles will be relating to my audience and
the hobbies they are in to, e.g. Instagram

8. Genre Research
When doing my research I have found out that,
The most popular women's lifestyle magazines that are
read by my target audience are:
Sales
Vogue
Elle
Company
Cosmopolitain
This shows that Vogue and Elle were the most popular magazines. I can
take inspiration from these findings and they are also 2 of the high end
women's lifestyle magazines so I can keep the look and content of my
products premium.

9. Genre Research

10. Genre Research
Some commonly used features used In Women's lifestyle
magazines are:
Models: Celebrity females, window to
the future self
Sell lines: Persuasive and confident
headlines, talk directly to the reader.
Colours: Feminine/soft colours – pastel
pinks, white

11. My Idea
Magazine name – Chic
Genre of magazine – Women’s lifestyle
Gap in the market – Even though women's lifestyle
magazines are popular, this one will appeal to teens and
will look at alternative topics such as dealing with anxiety,
as pose to normal fashion articles.
Disadvantages - Even though my magazine is an
alternative look at the women's lifestyle genre. As there
are many women's lifestyle magazines around my product
might not get noticed.

12. Mock up’s
To get a better idea of what my audience wants, I created 2 versions
of one of my DPS’s. The first version was formal, the other was
informal. I then carried out some research to see which one my
audience preferred and what characteristics they liked.

13. Mock up 1
Positives:
 The images
have good
placement as
they break up
the text.
 The images
give it more
energy
 The bright
colours in the
imagery make
the article look
appealing
Negatives:
X The
background
is plain
which is
quite boring
X There is too
much text
X The images
don’t have a
clear link to
the article

14. Mock up 2
Positives:
 The layout
is creative
 The quote
insert
breaks up
the text
well.
 The
imagery
connects
well with
the article
Negatives:
X Three
columns
makes the
article look
lengthy
X Quite a
plain cut
style of font
X Article
looks quite
formal

15. Feedback
Conclusion
My audience overall liked mock up 2
better because:
• The article looked less formal so was
more welcoming
• The theme and topic was easy to
understand due to background and
main image
• The article layout was suitable for the
target audience
• The quote insert and breakout box
split the text up well

16. Flat Plans
Front Cover
Black bold masthead, own branded font,
short and snappy so it can be remembered
Main sell line spread across the page and
talks directly to the reader, sells use
exclamatives, questions and numbers
Main image is a female model, same age as
target audience.
Colours used: blue, pink, red, black

17. Flat Plans
Contents Page
Large pink heading, using branding font
Front cover image shown in the top left hand
corner reminding the brand of the magazine.
Images showing different articles in the
magazine, attracting the readers
Background, crinkled paper affect, adds own
branding and unique spin on usual
backgrounds.

18. Flat Plans
Article 1 – Define your Dreams
Heading used in the ‘dream bubble’.
Image takes the persons eye to the
heading.
3 columns placed on the left had side,
making the article look less heavy and
long winded.
Colour scheme relating to the article
topic, blue sky background, black font
with a signature lilac colour.
Image shows a girl lying on a pillow
asleep, this shows the topic to the reader
without them having to read the article.

19. Article overview
Define your dreams
The article looks at:
Why do we dream
Do we need to dream
Are our dreams affected by our emotions
What do certain dreams say about your life.

20. Flat Plans
Article 2 – How to deal with anxiety
Large jagged/messy
heading across the page,
stands out and related to
the topic
3 small article columns,
makes the article looks
relaxed and easy to read
3 images used to portray
the feelings of someone
suffering with anxiety
Many breakout boxes
adding bite size information
to readers

21. Article Overview
How to deal with Anxiety
The article looks at
The different types of anxiety
How to deal with anxiety straightaway e.g. panic attack
Best ways to deal/beat anxiety in the long term
Who to go and see for professional help

22. Flat plans
Article 3 – Make your photos Instagram ready
Front page heading is in
a banner in large black
font, which stands out
well.
A small article, only 2
columns, other info is
placed in break out
boxes.
Images located around
the edge, as a border,
made to look like
Instagram photos (white
boarder round photos)

23. Article Overview
Article 3 – Make your photos Instagram ready
The article looks at:
What Instagram is and why its so popular
What is the most popular hash tags
The best free and paid apps to edit photos
How to edit photos to fit into certain themes

24. Pricing - Expenses
Sales
Journalists
Photogaphers
Models
Editors
Make up
Layout artist
Studio space
rental

25. Income
As I have been told to do, my income will generate from:
 Advertising slots
The total income from my advertising slots is:
£5650

26. Profit/Loss
The cost of my magazine is £2.99, because of this I have
made a profit of:
£112,466.20
This is the profit I will make straight away when my
magazine goes on sale.
But when my magazine has gained some popularity this
profit may increase

27. Overall Cost
£12783.80

28. Commercial
Viability
Pages: 16
Adverts: 4 pages
Quality of the magazine: Premium quality (Elle/Vogue).
My magazine is high quality and will use premium glossy
paper through out the magazine thicker glossy paper will
be used on the front and back cover.
Quality of paper: 150gm
Size of magazine: A4

29. Distribution
I will distribute to places that my target audience will
normally go to, such as:
 Super Markets
 Corner Shops
 College Shops

30. Conclusion
My product had to be different and fill a gap in the market,
it also needed to appeal to the northern echo audience. I
feel that I have done this because:
 The articles are varied and are alternative to normal
women's lifestyle magazines
 It fits in with my target audience
 The content is relatable
 I will gain a profit through advertising sales

31. If you have any questions I will be
happy to answer them.