1. My Brief
You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or genre
but it must be self financed through
sales or advertising. You must also
produce your magazine for a specified
audience segment within the 16 to 25
age group
2. MINDLESS
I have chosen this name for my
magazine, the definition of mindless is
someone who is careless, oblivious and
unreasonable (these are just key words)
from this definition I think it goes well
with my theme of article. It is relevant
because people are mindless and
oblivious of benefits reading can give
you.
3. My Client
The Northern Echo
I need to create a magazine for the northern
echo that:
Is funded through the use of advertisement
Target:
Ages: 16-20
Socioeconomic: B,C1,C2
Carry out research in ordered to understand
your audience
4. Things to consider
My Client
Identify my target audience
Carry out extensive research
Identify a gap in the market
Create stories that will relate to my target
audience
Create a magazine that will not give my
financial difficulties
6. Secondary audience
I will also have to appeal to my secondary audience.
The colour scheme is going to have to appeal to outside
audience, so some neutral colours.
Imagery that appeal to both young females, it could be
a window to the future self and also appeal to the male
audience
7. Things to consider
The secondary audience for my magazine will include
Northern Echo readers, parents and siblings
In order to avoid offense and ensure the secondary
audience are happy there will be…
No nudity
No inappropriate content
8. Things to consider
The PCC is a body who deals with complaints
from members of the public about the content
of magazines and newspapers. There are 16
codes that must be followed by magazines
and newspapers. The PCC look into complaints
that have been made by individuals who
believe that the code has been breached.
I need to think of these things as I am making
my own magazine
9. Things to consider
I have to make sure that I have full consent from
everyone that I, interview, photograph and take
information from. Under 18 ask parents
I will have to make sure that I do not harass anyone,
that if they do not want to do anything I ask, move on
I will have to be caring when talking about sensitive
topics: why people read books
I will make sure that I have not gone against any
copyright laws and that everything I write is accurate
11. Genre research…
•Young model
•Active layout
•Variation of fonts
•Bold fonts
•Feminine colour's
•Colour's that could
appeal to both
genders
•High eye line
How it affected
my design
•The layout(busy)
•Fonts
•Coloring,
(pink blue gold)
•Model
(window to future self)
12. I looked at two type of
magazine’s women
lifestyle and a literature I
want to combine the two.
It is very active
There is a range of
different colours.
There is a lot to
the layout.
It looks formal,
Long/short
paragraph.
13. What I will include
From looking at front covers and Dps i am going to include
The layout plan:
Long paragraphs
Different colours
Young models
Bold fonts
Break out boxes
14. Audience research
My audience likes: since I am mostly aiming my magazine at
the niche market of people that read, the people that mostly
read it will like.
Sites like wattapd
Kindle store
Smashwords
I researched these website and found they are very popular for
younger people. This has helped me because I can incorporate these
websites into my magazine and talk about them.
Sites where people can read
books that people have written
them selves. Also write there own
stories.
15. Audience appeal
Colours: has to appeal to
that of women
So I will have some pink an
purples
Sites that people read on
black and orange
Imagery:
I will have to have images
that my audience can relate
to.
Young female people
Books
Book websites.
Articles: I will make the articles
relatable to.
Age, genre of books and the most
books people of that age read
Gender- so romance books, fantasy
17. MY USP
What is going to be different about my
magazine is that it will attracted small niche
groups that love to read, at the same time it will
have aspects of women's lifestyle magazine I
will make sure that my adds relate to women’s
aspects along with my theme. It is going to talk
about emotions and wellbeing.
18. My magazine
● My magazine will be focused on niche groups.
● My magazine is based around literature.
● It will talk about the latest books.
● The importance of books
19. My idea
Name: Mindless
Genre of the magazine: women’s lifestyle
Gap in the market: this fits in the women’s lifestyle
magazine genre, but it has it’s own twist, there are
articles that are informative about the world of
literature and books. For example: why is reading
good for you.
Downfall: Although there is a gap in the market for
this, my idea is not only for women. Men could
possible want to read about these things but it is n a
women’s lifestyle magazine.
20. My aims
My aims is for people to get more interested
in reading.
I want all readers to be able to relate primary
focus and secondary
Discuss topics that are informative but at the
same time they wont feel bored, something
they can relate to.
I want to break away from stereotypes of
women
21. Mock up’s
● I decided to choose one of my double
page spreads and create two version of this
double page spread. I then carried out
research to gain audience feedback.
22. Mock up 1
Good things:
•Likes title
•The highlighted
questions
•Likes image that
you can see
thoughts
•Layout is clear
•The colour
scheme is good
for target
audience
Bad things:
•The image is to
cheesy
•The different fonts
don’t work
•The colour scheme
would not appeal
to secondary
audience
23. Mock up 2
Good things:
Looks professional
The picture is plain
but effective
Bad Things:
•It is boring
•The article looks
shorter
•They layout looks
like an articles not a
Q&A
•The title going
down is not good.
24. From the feedback that I got from people. I
am going to make sure that it is not to
stereotyped.
Have imagery that everyone can relate to
The font relates.
25. ARTICLES
Escape the reality and enter the world of
books
The article is going to be about:
Why people should read
Why reading can help people
And the reason people read
It’s going to have in insight on why people
read certain books,
26. ARTICLES
The freedom of reading
This article is going to talk about the
importance of reading
Talk about how reading stimulates the mind
and help you live linger
I am going to have statistics about how
reading books can be good
Research the damages of not reading
27. ARTICLES
What’s hot about reading
I am going to talk about the hottest books of
the year
I will talk about the authors
What are the best books to read and why
I will have people opinions on the books
28. The main
colours will be
pink and purple
and the main
picture will be
of someone
reading
31. The back
ground
colours is
going to be
blue
The boxes
are going to
be black.
Slightly
orange.
This will
appeal to
secondary
audience.
What’s hot about reading
(Article 3)
32. Studio space
rental:, 20
Flash lighting
studio kit:, 17
Camera:, 18
Additional lens
hire:, 18
QE indemnity
insurance:, 100
Props:,
10
36. Commercial Viability
Pages 16
Adverts 5 pages
Quality of magazine: I am going to use of mix
of high quality paper with the front and back
cover but the inside I will us 115gm
Size of my magazine: A4
37. My brief
By doing all of these things I will be able to make a
new magazine for the Northern Echo. That will self
financed through sales or advertising. It will also
appeal specified audience segment within the 16 to
25 age group
