LinkedIn marketing

1. Linkedin Marketing

2. Linkedin Advertisements
Linkedin ads
Self Service
Advertising Platform
Display Ads
Text Ads
Sponsored Content
Linkedin Advertising Partner
Solution
Premium Display advertising
Sponsored Inmail
Follow Company ads
Recommendation ads
Join Group ads

3. Self Service Advertising
• It works on CPC or CPM Model
• Cost completely depends on the target audience and its reach

4. Self Service Advertising Platforms
Text Ads
Sponsored Content
Display Ads

6. Premium Display Advertising
ads
Name Pixels Appears on
Medium Rectangle 300 x 250 Home, profile, company,
group pages, Linkedin
Today
Wide Skyscraper 160 x 600 Users Inbox , Message
pages
Leader Board 728 x 90 Bottom of feeds
Texlinks No image Home, profile, company ,
group and Message
pages

7. Premium Display Advertising

8. Follow Company Ads
Desktop View
Mobile or Tablet view

9. Recommendation Ads
These ads appear on a number of different locations and
can help us showcase a specific product. The ad shows the
company name, the product, the amount of people who
have recommended the product, and buttons for users to
recommend or share the product.

10. Join Group Ads
• These ads will show the name of your group, a
brief description of the topics that will be
discussed, and a clear call to action button
asking users to join.

12. Targeting Audience based on
• Location
• Seniorities
• Companies
• Job Titles
• Job Function
• Member Schools
• Field of Study
• Degrees
• Member skills
• Member groups
• Member Gender
• Member age
• Years of Experience

13. Seniority
• Unpaid
• Owner
• Training
• Entry
• Senior
• Manager
• Director
• VP
• CXO
• Partner

15. Costing for Self Service
Advertising
Minimum costs to advertise in Campaign Manager:
• $10 daily budget: Per campaign.
• $10 total budget: Per campaign (an optional feature for
Sponsored Content).
• $2 minimum bid: For CPC or CPM.
Note: The minimum CPC or CPM bid for Sponsored Content
varies depending on the audience you target.
Your campaign isn't guaranteed to spend your daily budget each
day. You are charged for the actual amount of activity your
campaign receives.

16. Costing for Linkedin Advertising
Partner solutions
• Sales Person contacts us and Know our requirement and they
will help deliver personalized content for different audience.
• This is also known as Dynamic Ads