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WHAT WOULDSTEVE DO ?10 lessons from the world’smost captivating presenters

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Steve Jobs deliveredsome of the mostawe-inspiring,memorablekeynote presentationsin history.

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Scott Harrison’s remarkablepresentations have helpedraise $75,000,000for charity: water in six years.

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The typical Gary Vaynerchuk presentationfeatures over 100 four-letter words,ZERO slides & at least onestanding ovation.

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Sadly, your presentations are not awe-inspiring;they’re yawn-inspiring.

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Yawn-inspiring presentationsdon’t sell products.

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Awe-inspiring presentationscan move mountains.

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Let the world’smost captivatingpresentersteach youhow tomove mountains.

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Let the world’smost captivatingpresentersteach youhow tomove mountains. Or sell products.

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Let the world’smost captivatingpresentersteach youhow tomove mountains. Or sell products. Or both.

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TIP #1Craft a story that capturesboth heart & mind.

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Humans have been telling stories for thousands of years.

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We don’t live our lives inbullet points.• I was born in the Ukraine in 1972.• My family left the Soviet Union in 1975.• In 1980, my brother Andrew was born (in the U.S.).• I won my first school Spelling Bee in 1981.• I graduated from high school in 1990.• I graduated from college in 1994.• Recently, I turned 41

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We live our lives in images & stories.

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A story has a beginning, a middle & an end.

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A story has a beginning, a middle & an end. Little Red Riding Hood gets lost on her way to Grandma’s house.

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A story has a beginning, a middle & an end. Little Red Riding Hood is fooled into thinking that the Big Bad Wolf is her grandmother!

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Little Red Riding Hood escapes the cunning wolf’s clutches. She never wanders alone in the woods by Grandma’s house again.A story has a beginning, a middle & an end.

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A presentationis a visual story.

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Movies are alsovisual stories.

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Filmmakers don’t makemovies without a script.

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me. paper, rust withT rtSta PowerPoint. not

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Emotions make stories stick.

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They’re like neon signs telling your brain,“REMEMBER THIS!”

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When emotions are triggered,dopamine floods the brain.

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Logic doesn’t flood the brain with dopamine,which is why logic alone doesn’tmove mountains. rms nearlySmoking ha in the body nevery orgaading cause& is the le ble death in of preventa the U.S.

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TIP #2Create slides that leadyour audience to say “YES.”

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Getting to “YES” means answeringWhy, How & What.

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Getting to “YES” means answeringWhy, How, & What.why should I care?

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Getting to “YES” means answeringWhy, How, & What.why should I care? how will this improve my life?

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Getting to “YES” means answeringWhy, How, & What.why should I care? how will this what must I do? improve my life?

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TIP #3start by telling usWHY WE SHOULD CARE.

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Start by telling us why we should care.

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TIP #4show us how your productWILL MAKE OUR LIVESBETTER.

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TIP #5 USE SIMPLE LANGUAGE,FREE OF JARGONS.

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simple. “1000 songs in your pocket.”

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simple. jargon. “1000 songs in your pocket.” “Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”

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TIP #6USE METAPHORSTO GIVE MEANING.

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“ What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds. STEVE JOBS ”

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TIP #7DITCH THE BULLET POINTS.PERMANENTLY.

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STEVE JOBS NEVERUSED BULLETPOINTS.

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NEVER.

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Bullets are for guns& to-do lists—not presentations.

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TIP #8DON’T JUST TELL US.SHOW US.

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Humans process images60,000x fasterthan words.

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Humans process images60,000x fasterthan words.circle

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Humans process images60,000x fasterthan words.circle

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We also recall informationpresented as images6x more easily than text.

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We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.

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We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.

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TIP #9IT’S NOT A PRESENTATION.IT’S A PERFORMANCE.

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PRACTICE,PRACTICE,PRACTICE.

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FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:

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FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON: 30 HOURS crafting the story

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FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON: 30 HOURS crafting the story 30 HOURS building the slides

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FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON: 30 HOURS crafting the story 30 HOURS rehearsing 30 HOURS building the slides

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TIP #10THERE IS NO SHORTCUT TO EXCELLENCE.

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GET MORE TIPSFROM STEVE,SCOTT & GARY:http://bit.ly/Z8Spem