Ahmad Ragab Ezz - Google Adwords Expert Sep 3, 2015 at Arab Affiliate Summit, Cairo, Egypt

1. AFFILIATES & ADWORDS
The Love/Hate Relationship

2. Does Really Google hate affiliate marketers?
SUSPENDED

3. I have managed multiple millions of dollars of Adwords spend over my career
but the stat that makes me most proud is that I have spent over $1 million of my own money
as a self-employed entrepreneur, on Google Adwords.
Michael Madew – PPC Expert & Affiliate Marketer

4. Is it sorcery?
Does it only work for a closed group people?

5. NONO

6. It happens that some people don’t follow Google’s guidelines
and Google doesn't joke about it

7. Google’s Guidelines Essence
U
A G

8. Google’s Guidelines Essence
AFFILIATES
U
A G

9. Google AdWords’ Policy
We want ads to be useful, varied, relevant and safe for users when serving them across the Google NetworkAs a result
we don't allow any of the following:
. malicious ads, sites, or apps
. ads promoting sites that offer little unique value to users and are focused primarily on traffic generation
. businesses that attempt to gain an unfair advantage in the ad auction
. businesses that attempt to bypass our review processes
All of our policies are crafted to protect a high quality user experience and we've built enforcement systems and processes to prevent ads that fall below these standards from serving
We take any attempts to trick or circumvent our ad review processes very seriously, so play fair.

10. So What should I avoid to be AdWords friendly?
Omission of relevant information:
Failure to clearly and conspicuously disclose the payment model and full expense
that a user will bear.Failure to display legitimate physical contact information
for a financial services business, or omitting material details about short-term loans
or loan modification and foreclosure products
Unavailable promotions:
Promising products, services, or promotional offers that aren't easily found from the destination page
Malicious or unwanted software:
Malicious software or "malware" that may harm or gain unauthorized access to a computer, device, or network
Examples: Computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware
rogue security software, and other malicious programs

11. Low value content:
Content that is designed for the primary purpose of showing ads
Content that is replicated from another source without adding value in the form of original content
or additional functionality
Examples: Mirroring, framing, or scraping content from another source
Landing pages that are solely designed to send users elsewhere
Examples: Bridge, doorway, gateway, or other intermediate pages
Gaining an unfair advantage:
Using the Google Network to gain an unfair traffic advantage over other participants in the auction
or using the same account to serve multiple websites
Examples: Affiliates that advertise on AdWords against the applicable affiliate program rules
promoting the same or similar content from multiple accounts on the same or similar queries

12. Gaming the Google Network
Engaging in practices that attempt to circumvent or interfere with Google's advertising systems and processes
Examples: Cloaking; using dynamic DNS to switch page or ad content; manipulating ad text or site content
in order to bypass our automated system checks; restricting AdsBot crawler access to so many of your landing pages
that it makes it difficult to meaningfully review your ad, site, or account

13. So will you be Google Adwords’ friend if the policy is complied?

14. NONO

15. WHY??!!

16. Once you have a suspended account
you can never advertise on Google's Ad Network again
The solution is to use Google AdWords with a new identity and to PLAY FAIR!

17. Google identification methods
User Name
Gmail Account
IP Address
Mac ID
Billing Information
Website & domain details

18. Does it work? Yes!
It’s all about having a website that adds value to the users
with realistic offerings and unique content
Below are 4 examples on high spending affiliate based websites on Google AdWords:
1.lowpriceshopper.co.uk
2.shopping.com
3.buycheapr.com
4.shopzilla.com

19. Real Life Example
Spent almost $400 / day

20. Real Life Example
Generated $893

22. QUESTIONS?