SocialSEO Presents - How to Create a Facebook Ad Campaign. Creating Facebook Ads can be extremely beneficial for your business. Learn more today! https://www.socialseo.com/

2. How to Create a
Facebook Ad
Campaign

9. Why Are Facebook Ads Good For Your
Business?
• Increase awareness
– Brand
– Products
– Services
– Content
– Events
• Grow social audience following
• In-depth audience targeting
• Interactive advertising options
• Run for as little as $5/day

12. How to Create Facebook Ads
• Log in to your personal
Facebook account
associated with the
business
• Select from the drop
down “Create Ads”
• This will auto generate
an ad account for you

13. Build Audience Targeting

14. Audience Insights

15. Audience Insights Dashboard

16. Audience Insights Details
• Demographics
– Age & Gender
– Lifestyle Interests
– Relationship Status
– Education Level
– Job Title
• Page Likes
• Location
– Cities
– Countries
– Languages
• Facebook Activity
– Device Used
– Frequency of engagement
• Household
– Income
– Size
– Home Value
– Owner vs. Renter
– Spending Methods
• Purchase
– Retail Spending
– Online Purchases
– Purchase Behavior

17. Audiences
• Custom
– Customer file
– Website traffic
– App activity
– Engagement on Facebook
• Lookalike
– Find people similar to your
most valuable audiences
• Saved
– Build targeted audience

20. Create an Ad

21. Boosted Posts
• Reach as many
people as possible
and drive
engagement with
your page post.

22. Promote Your Page
• Promote your
page and get
page likes to
connect with
more of the
people who
matter to you.

23. Send People to Your Website
• Encourage people
to visit your
business website.

24. Increase Conversions On Your Website
• Encourage people to
complete an action
once they get to your
website.
• **You'll need a
conversion pixel for
your website before
you can create this
ad.**

25. Get Installs Of Your App
• Encourage people to install your mobile app

26. Increase Engagement Of Your App
• Create ads that
encourage
existing app
users to
interact with
your app.

27. Raise Attendance At Your Event
• Create ads
that promote
your events

28. Get Video Views
• Create ads that
get more people
to view a video.

29. Collect Leads For Your Business
• Collect
information
from people,
such as
emails, phone
numbers, etc.

30. Get People To Claim An Offer
• Create ads
with a coupon,
discount or
other special
deals.

31. Promote A Product Catalog
• Automatically show products from your product catalog
based on your target audience.

32. Select Your Audience, Placement,
Budget & Schedule
• Choose your saved
audience
• Ad Placements
– Mobile
– Desktop
– Instagram
– Right Column
– Audience network
• Select your budget &
schedule
– Daily or Lifetime
– Continually run ads or
only during certain hours

35. Create Ad Copy
• Choose from:
– Single ad images
– Multiple ad images
– Slideshows
– Videos

36. Tips for Creating Compelling Ad Copy

37. Tips for Creating Compelling Ad Copy

38. Tips for Creating Compelling Ad Copy

39. A/B Split Testing

40. Tips for Creating Compelling Ad Copy
• Show people who are
using your product
rather than the product
itself
• Make sure images are
high resolution
– Free Shutterstock images
• Keep it simple
• Provide an incentive
• Clear call to action

41. Monitoring Ads
• Track:
– Results
– Reach
– Impressions
– Cost per action
– Amount spent
– Click through rate (CTR)
– Frequency
– Relevancy Score
• Can also track:
– Page likes
– Post share
– Post comments
– Post likes
– All clicks
– Button clicks (CTA’s)

43. Recap
• Narrow in on your target audience
• Choose an objective that matches your business goals
(ie. Increased website traffic, purchases, conversions,
page likes, leads, etc. )
• Use creative ad copy & clear images
– A/B split testing
• Monitor results