1. ONLINE ADVERTISING & MONETIZATION MODEL
Leveraging Digital Marketing Platform for Maximizing the ROI Nandan J | Strategyworks Consulting www.strategyworks.in
2. Strategyworks Consulting LLP
Digital Marketing Champions
•SEO
•PPC
•Adwords
•Social Media Marketing & Advertising
•Marketing Automation Setup
•Email Marketing
•Lead Nurturing
•Lead Generation
•Landing Pages Design & Development
•Consulting
•End to End Strategy & Execution
5. Monetization Models
Affiliate Model
Networks : Connect Publishers with Affiliate Programs A deal offered by a company to share a portion of the revenues earned from traffic coming from web publisher websites.
6. Banner Ads
•Self Hosted
•Through Ad/ Affiliate Network
•Goal: Ad Display Revenue
•Subscription Model
•CPM Model( Cost per Mille)
•CPC Model( Cost per click)
•Performance Measured on : Unique Visitors, Page views, Time spent on site, Clickthoughs
7. Contextual Ads( Banner Ads and Text Ads)
Advertising that is targeted to the content on a web page. Contextual ad programs include Google AdSense, Yahoo! Publisher Network, Vibrant Media, Kontera and Tribal Fusion.
8. CPM | PPC/CPC | CPA Models
CPM: Advertising (usually banner advertising) that is billed per thousand impressions, regardless of whether the user clicks on the ad. Companies include DoubleClick, Value Click and many more. PPC/CPC Advertising that is billed by user click. The web publisher receives revenue each time a user clicks an ad on the publisher’s site, regardless of whether the user makes a subsequent purchase. Companies include Google AdSense and Yahoo!
CPA Advertising that is billed to the advertiser per user action (e.g., purchasing a product or filling out application). Amazon offer this model and others
10. Interstitial Ad
These Banner Ads/ Rich Media Ads are played between page loads. Companies include Tribal Fusion, DoubleClick, and many more offer this.
11. In-text Contextual Advertising
Ads marked by double-underlined keywords or phrases in the content of a web page. Mouse hovers the mouse cursor over a double- underlined word or phrase, a text ad pops up. By clicking on an ad, readers are taken to the advertiser’s page.
In-text contextual advertising platforms are Vibrant Media, Kontera, Tribal Fusion and others
12. Email Marketing
•Revenue Mode: Lead Generation, Advertising, Sponsorship
•Model: promotion, Contest, Coupons
•Performance Measurement: number of subscribers, Opened emails, click through , Leads
14. All these models are Good…but how do I get started?
•In depth research about your Product/ Service intended to market
•Know your competition
•Know your TG ( Target Group)
•Optimize your campaign/ Copy/ Messaging / Creative/ Mailer etc…
•Measure the Performance and Optimize it again
•Social Share/ Recommendations/ Opt in List
•Automation Tool
