A quick guide to the benefits to Facebook and simple steps to setting it up. Presentation was given at March 2010 Social Media Boot-Camp at University of Oregon.

1. Advertising on Facebook

3. Advantages
• Targeted advertising
• Know your costs
• Results (impressions or clicks)
• Detailed reports
• Fluid

4. Targeting
• By location (state, city)
• Demographics
• Age, Sex, Relationships, Interests
• Education/Work
• Facebook Connection/Keywords
• More specific text in your ad

5. Creating the Ad
• Keep it simple
• Use your name of
Business/Narrow in on
subject
• Avoid long sentences
• Strong call to action
• Eye-catching image
(avoid logos)
• Landing page

6. Cost and
Budgeting
• Pay-per-click (CPC)
• Want actual click-
throughs
• Pay-per-view (CPM)
Source

7. Placement
• Facebook selects best ad to run based on
amount you set (competing with other
bids)
• Higher your bid, the more it will be placed
• Amount you’re charged never goes over
your daily budget

8. Creating an Ad

12. Tracking

13. Reports