What’s hot: Digital Agency Model               September, 2012                 Atlanta, GA              Shannon Kinney    ...
Why Agency?• Serving local businesses is core to your missionand role in your community• Maintaining the relationship as t...
What does it take to be successful?
UnderstandingMarketing vs. Advertising
Needs-based selling for REAL
Decision:To package or not to package?
The decision:
In-house• Need dedicated resources with experience indigital, video, mobile, and social media• Tight operational efficienc...
Outsource option: Dream Local
Solution ComponentsCore Offering                   Optional                                • Video optimization,• Online m...
What would partnership look like?• You own advertiser relationship• Dream Local offers support in:   • Marketing and sales...
For LMA attendees:A free evaluation of your options    shannon@dreamlocal.com         www.dreamlocal.com      www.facebook...
Upcoming SlideShare
Loading in …5
×

Local media assoc digital agency presentation

546 views

Published on

Talking points for media companies considering a digital agency model, delivered with anecdotes, customer driven results tips and more by Shannon Kinney

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
546
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Local media assoc digital agency presentation

  1. 1. What’s hot: Digital Agency Model September, 2012 Atlanta, GA Shannon Kinney Founder, GM, Client Success Officer shannon@dreamlocal.com
  2. 2. Why Agency?• Serving local businesses is core to your missionand role in your community• Maintaining the relationship as the trustedadvisor and partner is critical to your long termsuccess• Filling the advertiser need and guiding themthrough the process will solidify your position• Solution-based selling builds trust• Can ultimately sell more print
  3. 3. What does it take to be successful?
  4. 4. UnderstandingMarketing vs. Advertising
  5. 5. Needs-based selling for REAL
  6. 6. Decision:To package or not to package?
  7. 7. The decision:
  8. 8. In-house• Need dedicated resources with experience indigital, video, mobile, and social media• Tight operational efficiencies need to bedeveloped to protect margins• Average investment of companies we surveyed$200,000 many newspaper companies haveinvested several times more than that• Need to stay on top of rapidly-changing trends• Ability to quickly and nimbly scale
  9. 9. Outsource option: Dream Local
  10. 10. Solution ComponentsCore Offering Optional • Video optimization,• Online marketing strategy distribution, marketing development • Mobile marketing solutions• Social Media channel design (sites, promotions) and ongoing management • PR• Reputation Management • SEO / SEM and SEO • Agency level service (media• Email marketing planning, etc)• Web site development • Event promotion (flyers,• Blog posting management etc)
  11. 11. What would partnership look like?• You own advertiser relationship• Dream Local offers support in: • Marketing and sales • Seminar strategy and facilitation • Expertise and training • Continually evolving / cutting edge product line • Fulfills all of your sales
  12. 12. For LMA attendees:A free evaluation of your options shannon@dreamlocal.com www.dreamlocal.com www.facebook.com/dreamlocal 207-593-7665

×