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AUDIENCE DEVELOPMENT
Build your audience with safety and confidence
Connect Directly with High Quality Traffic
•	 1 Billion+ Clicks Per Month
•	 Key Channels include: Toolbar, In-text, Contextual, Domain,
Content Recommendation
Robust Traffic Quality Filters
•	 Filter Queries from Known Offenders, Bots, Spiders & More
•	 Filter Suspicious Clicks from Javascript Drops & Off-Screen/
Dimensionless Activity
Performance & Optimization
•	 Dedicated Account Management
•	 Optimize Traffic to Meet Post-Click Objectives: Page Views,
Time on Site & Video Views
PERFECT FOR:
•	 Publishers
•	 Agencies
•	 Networks
•	 Content Marketers
•	 Sites Looking to Drive Video
& Page views
Access 1 billion+
Monthly Clicks
WHY USE NAMI MEDIA?
Step 1: Distribute Step 3: Deliver & OptimizeStep 2: Apply Traffic Quality Filters
Acquire Users Profitably
SAMPLE ECONOMICS
Content Site that monetizes traffic with 4 banner ads
•	 Each banner ad generates a $0.75 CPM
•	 The site makes $0.75 X 4 banners = $3 CPM per page view
•	 A $3 CPM / 1,000 = $0.003 per visitor
Nami’s Audience Development Platform gathers sources that generate 3 page
views per visitor
•	 In that case, a site will make $0.003 X 3 = $.009 per visitor
•	 If that site paid $.005 per visitor to generate the traffic, it will make a profit
of $.004 per visitor
•	 Now, if the site acquires 1 million visitors per day, that’s a profit of
$4,000 per day and about $1.5 million yearly
2012 CASE STUDY:
“Nami more than
doubled their traffic
in one month!
”
Advertiser:
Entertainment content site
Budget:
$500 per day, $15,000 monthly
CPC’s:
Ranged from $0.003 to $0.03
Traffic Sources:
Search Boxes, Recommended
Content, Toolbar, CPV, Email,
Domains, etc.
Implementation:
Run of Network
Traffic Quality Filtering:
Sophisticated bot detection
(hidden links), max clicks per IP
Audience Development
Traffic Volume:
100,000 to 150,000 per day
Advertiser Goals:
Time on Site, Page Views, Low
Bounce Rate, & Overall Metric
Improvement
•	 Capture more revenue from your existing advertiser
relationships
•	 Sell CPC ads on a keyword, run of network or
category basis
•	 Tap into Nami’s existing network for instant scale
or add your own publisher relationships
•	 Completely turnkey SaaS platform that gets you
up & running instantly
White Label the Nami Platform and Build Your Own Network
NETWORKS & AGENCIES:
Content Site with Banner Ads using Nami Audience Development Traffic

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Audience Development Traffic

  • 1. AUDIENCE DEVELOPMENT Build your audience with safety and confidence Connect Directly with High Quality Traffic • 1 Billion+ Clicks Per Month • Key Channels include: Toolbar, In-text, Contextual, Domain, Content Recommendation Robust Traffic Quality Filters • Filter Queries from Known Offenders, Bots, Spiders & More • Filter Suspicious Clicks from Javascript Drops & Off-Screen/ Dimensionless Activity Performance & Optimization • Dedicated Account Management • Optimize Traffic to Meet Post-Click Objectives: Page Views, Time on Site & Video Views PERFECT FOR: • Publishers • Agencies • Networks • Content Marketers • Sites Looking to Drive Video & Page views Access 1 billion+ Monthly Clicks WHY USE NAMI MEDIA? Step 1: Distribute Step 3: Deliver & OptimizeStep 2: Apply Traffic Quality Filters
  • 2. Acquire Users Profitably SAMPLE ECONOMICS Content Site that monetizes traffic with 4 banner ads • Each banner ad generates a $0.75 CPM • The site makes $0.75 X 4 banners = $3 CPM per page view • A $3 CPM / 1,000 = $0.003 per visitor Nami’s Audience Development Platform gathers sources that generate 3 page views per visitor • In that case, a site will make $0.003 X 3 = $.009 per visitor • If that site paid $.005 per visitor to generate the traffic, it will make a profit of $.004 per visitor • Now, if the site acquires 1 million visitors per day, that’s a profit of $4,000 per day and about $1.5 million yearly 2012 CASE STUDY: “Nami more than doubled their traffic in one month! ” Advertiser: Entertainment content site Budget: $500 per day, $15,000 monthly CPC’s: Ranged from $0.003 to $0.03 Traffic Sources: Search Boxes, Recommended Content, Toolbar, CPV, Email, Domains, etc. Implementation: Run of Network Traffic Quality Filtering: Sophisticated bot detection (hidden links), max clicks per IP Audience Development Traffic Volume: 100,000 to 150,000 per day Advertiser Goals: Time on Site, Page Views, Low Bounce Rate, & Overall Metric Improvement • Capture more revenue from your existing advertiser relationships • Sell CPC ads on a keyword, run of network or category basis • Tap into Nami’s existing network for instant scale or add your own publisher relationships • Completely turnkey SaaS platform that gets you up & running instantly White Label the Nami Platform and Build Your Own Network NETWORKS & AGENCIES: Content Site with Banner Ads using Nami Audience Development Traffic