Digital marketing consists of various online marketing tactics used to promote products and services on the internet. It includes search engine optimization (SEO) to improve organic search rankings, social media marketing (SMM) to build relationships and engage customers, social media optimization (SMO) to streamline websites for sharing, pay-per-click (PPC) advertising, email marketing, and affiliate marketing. Digital marketing allows for global reach, targeted campaigns, measurable results, and often lower costs compared to traditional offline marketing.

1. Digital
marketing

2. Key points
ØWhat is Digital Marketing?
ØComponents of Digital Marketing
ØBenefits of Digital Marketing
ØWhat does Digital Marketing consist of?
ØSEO
ØHow Does SEO Works?
ØSMO
ØSMM
ØPPC
ØEmail Marketing
ØAffiliate Marketing
Ø Traditional Marketing vs Digital Marketing

3. Digital marketing is the marketing of products or
services using digital technologies, mainly on the
Internet, but also including mobile phones, display
advertising, and any other digital medium.

4. Components of
Digital
Marketing
Place Price Promotion People Process Product
Physical
Environment

5. Benefits of digital marketing
• Global reach
• Lower cost
• Trackable, measurable results
• Personalisation
• Openness
• Content Performance and Lead Generation
• Higher Revenues
• Know All About Your Competitors
• Real Time Results
•
•

6. What does
Digital
Marketing
consist of?
SEO
SMM
SMO
PPC
Email
Marketing
Affiliate
Marketing

7. SEARCH ENGINE OPTIMIZATION
• SEO is the process of increasing the quality and quantity of website traffic by increasing
the visibility of a website or a web page to users of a web search engine.
• SEO refers to the improvement of unpaid results known as "natural" or “organic" results,
and excludes direct traffic/visitors and the purchase of paid placement.
• SEO may target different kinds of search, including image, video, academic and news
searches.
TYPES OF SEO
• ON PAGE
• OFF PAGE
•
TECHNIQUE OF SEO
• BLACK HAT SEO
• WHITE HAT SEO

8. How Does SEO
Works?

9. SOCIAL MEDIA OPTIMIZATION
• SMO refers to the process of streamlining or optimizing a website so that it can be exposed online on various
social media channels. This process can include anything carried out “on-page” such as refining the interface
and usability of the site so that it becomes more compelling to the visitors in an effort to help them share it
through various social media sites
• SMO is all about pulling your audience in with an “optimized” website and encouraging them to spread your
content without any effort on your part.
• Types of social media include social networking sites such as Facebook,Twitter, video and blogging sites and social
news and bookmarking sites.
•

10. • SMM is the next step to SMO. Once you optimize your website, it’s time to share and publicize it online on various
social media channels for the people to know about your brand, its product and services and to show interest in them
by advertisements, blogs, images, and videos describing your services and products.
• SMM is about activities that are done off-site, for instance participating in online communities to have direct
interaction with your customers forms an active part of SMM.
• SMM also includes direct communication, for examples:
– Would you like to Contact : Contact Us
– Get in touch to discuss your project with our creative teams, Simply Contact us today at
digital@creativeteam.com
–
–
SOCIAL MEDIA MARKETING

11. PAY-PER-CLICK
• PPC also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in
which an advertiser pays a publisher typically a search engine, website owner, or a network of websites when
the ad is clicked.
• Pay-per-click is commonly associated with first-tier search engines such as Google Ads and Bing Ads.With search
engines, advertisers typically bid on keyword phrases relevant to their target market
• Social networks such as Facebook andTwitter have also adopted pay-per-click as one of their advertising models.
• Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's
keyword list that has been added in different ad groups, or when a content site displays relevant content. Such
advertisements are called sponsored links or sponsored ads
•
ADVANTAGES OF PPC:
Ø Cost effective
ØTargeted
ØMeasurable
ØCustomisable
ØFast
DISADVANTAGES OF PPC:
ØTime investment
ØSkills required
ØCosts can quickly add up
ØClicks and visits don’t always lead
to sales

12. Optimizatio
n
(By Google
AdWords)(By SEO)

13. Email marketing
• Email marketing is the act of sending a commercial messages, typically to a group of people, using email.
• In its broadest sense, every email sent to a potential or current customer could be considered
email marketing.
• It usually involves using email to send advertisements, request business, or solicit sales or donations, and is
meant to build loyalty, trust, or brand awareness.
•
•

14. AFFILIATE MARKETING
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for
each visitor or customer brought by the affiliate's own marketing efforts

15. ü REACH: Limited
to Area.
ü TARGETING:
Not Specific
ü PRICE: Very
Expensive
ü ROI: Not
Guaranteed
ü REACH:
Global
ü TARGETING:
Very
Specific
ü PRICE: Not
Expensive
ü ROI:
Guaranteed