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# How to increase effective CTR, CPC and e CPM of website?

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• @heenaJuneja1..Your are Right Heena Juneja.
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### How to increase effective CTR, CPC and e CPM of website?

1. 1. How To Increase Effective CTR, CPC and eCPM of Website By Sumona Chatterjee
2. 2. Topics <ul><li>About CTR </li></ul><ul><li>How To Increase CTR </li></ul><ul><li>About CPC </li></ul><ul><li>How To Increase CPC </li></ul><ul><li>About eCPM </li></ul><ul><li>How To Increase eCPM </li></ul>
3. 3. About CTR CTR rate simply stands for Click Through Rate. It is the percentage value of people who actually click on your advertisement. The click through rate is the ratio of the number of times the ad appear in your website and the number of times peoples clicks it.
4. 4. About CTR Cont... <ul><ul><li>CTR measures the effectiveness of an advertisement. It is calculated using the following formula that involves the number of clicks and impressions: </li></ul></ul><ul><ul><li>CTR = (Clicks/Impressions) x 100 </li></ul></ul><ul><ul><li>A high CTR means that it attracts attention and get clicks often. A low CTR means the ad is under-performing and should be evaluated further. </li></ul></ul><ul><ul><li>1/100 = 0.01 </li></ul></ul><ul><ul><li>1*100 / 100 = 1% </li></ul></ul><ul><ul><li>So the formula would be CTR = Clicks * 100 / Ad impressions </li></ul></ul>