User Query Ad Auction
• It is an auction-based advertising program.
• About 96% of Google's revenue came from advertising.
• What is the basic idea??
Google offers - from Maps to Earth to Gmail to Docs to Drive - exists to further the primary business. Those services
were expensive to create and require great resources to maintain, but for the result -having users spend more time
on Google and thus perpetuate reading and clicking on Google ads - it's money well spent
Get an idea…
• Text ads
• Image ads
• Video ads
• Mobile ads
• Max CPC
How it works?
• Focus on clicks on your ads.
• Focus on viewable impressions, or the number of times your ad shows in a viewable
• Focus on conversions, or when people take a specific action on your website after clicking
on one of your ads.
• Set a daily budget to control how much you spend
• Fine-tune your bids
• Get the most for your money
• View your cost and payment history
Control your costs