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Business formula & Plan

Dr. ElSayed ElAssal - JV Super Affiliate
Sep 2, 2015 at Arab Affiliate Summit, Cairo, Egypt

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Business formula & Plan

  1. 1. Sep 2, 2015 Business Formula & Plan Dr. ElSayed ElAssal
  2. 2. Formula: Content + Traffic = Money
  3. 3. What If We Change That To ✤ Bad Content + NON Targeted Traffic= Money!? OR ✤ Bad Content + Targeted Traffic = Sales + Refunds
  4. 4. So, the correct business formula should be: ✤ Good Content (Offer) + Targeted Traffic + Conversion = Profits Let’s discuss every element of this equation...
  5. 5. Traffic Twitter Ads Pintrest Ads LinkedIn Ads Google Adwords FB Ads Banner Ads Press Releases Social Media SEOBing Ads Video Marketing Solo Ads Classified Ads Media Buying Forums
  6. 6. Content Nothing called “One Solution Fits All” Introduction to Content (Marketing) Funnel Three Levels: Awareness → Evaluation → Conversion For every level, you MUST define three things: ✤ Goals ✤ Types of Content ✤ Metrics
  7. 7. Content: Level 1 - Awareness Goals Types Metrics Increase awareness Increase engagement Increase traffic Grow Retargeting Lists Blog Social Media Videos Audios eBooks Infographics Awareness More Engagement Increase in natural links More Traffic Size of retargeting lists
  8. 8. Content: Level 2 - Evaluation Goals Types Metrics Email List growth Grow retargeting lists Initial Acquisition Educational Resources Webinars Discounts Coupons No. of Leads or Subs CTR Initial offer conversion Size of retargeting lists
  9. 9. Lead Magnets: Both Levels
  10. 10. Content: Level 3 - Conversion Goals Types Metrics Increase Sales Increase Retention Increase customer value Grow Retargeting Lists Webinars Mini Course Free Trial Testimonials Feature comparison No. of Sales Conversion Rate Retention & Frequency Average Customer value Size of retargeting lists Increase buyer frequency
  11. 11. Plan Pick a Niche Market Research Customer Avatar Decide USP Create Funnel Master ONE Traffic Source Put everything in place Run Traffic Follow Up & Repeat Split Testing Analyze Metrics

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