This document provides guidance on using LinkedIn for personal and business branding. It discusses three key aspects: 1) Becoming Known by optimizing your profile and positioning yourself clearly, 2) Creating Likeability by building connections and engaging with your network through conversations and shared content, and 3) Building Trust over time by consistently engaging with others and sharing valuable content and recommendations. The document encourages attendees to develop a connection strategy on LinkedIn and provides tips on using different LinkedIn features to grow their personal brand and network. It also advertises upcoming LinkedIn training workshops and sessions.