SlideShare a Scribd company logo
Personal & Business
Branding For
Professionals and
Business Owners
with LinkedIn
 1.	
  Becoming	
  KNOWN	
  
	
  	
  	
  	
  	
  2.	
  Crea4ng	
  LIKEABILITY	
  
	
  	
  	
  	
  	
  3.	
  Building	
  TRUST	
  
To be Remembered and Referred
How Can You Use LinkedIn?
Copyright	
  Wildfire	
  Social	
  Marke5ng	
  2015	
  
How can you stand out?
Stats	
  from	
  LinkedIn	
  4	
  August	
  2015	
  
Copyright	
  Wildfire	
  Social	
  Marke5ng	
  2015	
  
	
  
40%	
  Use	
  Daily	
  
	
  
56%	
  Male	
  vs	
  44%	
  Female	
  
Conversa5on	
  
WHO are
you and
WHAT do
you want to
achieve?
What is Strategy
WHO do
you want
to reach?
Posi5oning	
  Through	
  Profile	
  
	
  
•  Who	
  are	
  you?	
  
•  Who	
  do	
  you	
  help?	
  
•  How	
  you	
  help	
  them?	
  >	
  
1.	
  Becoming	
  KNOWN	
  
Copyright	
  Wildfire	
  Social	
  Marke5ng	
  2015	
  
One does not
network with a
bag on your head	
  
	
  
	
  
Copyright	
  Wildfire	
  Social	
  Marke4ng	
  2015	
  
14	
  x	
  
How can you position yourself ?
Your Headline follows you
everywhere – use wisely
Connec5ng	
  &	
  Communica5ng	
  
	
  
	
  	
  	
  	
  Build	
  a	
  network	
  	
  	
  
	
  	
  	
  	
  Be	
  ‘social’	
  
	
  	
  	
  	
  Invest	
  in	
  rela5onships	
  
	
  
2.	
  Crea4ng	
  Likeability	
  
Develop Your Own
Connection Strategy
Build a Network
What is a Connection
 
“Connect	
  with	
  
Conversa4on”	
  
Copyright	
  Wildfire	
  Social	
  Marke5ng	
  2015	
  
One does not merely hand over a
business card and walk away.
 Engage	
  &	
  Experience	
  
	
  
	
  	
  	
  	
  Create	
  and	
  share	
  content	
  
	
  	
  	
  	
  Engage	
  with	
  your	
  network	
  
	
  	
  	
  	
  Recommend	
  to	
  say	
  thanks	
  
	
  
3.	
  Building	
  Trust	
  
Conversa5on	
  
Content	
  
Find Your Voice…..	
  
	
  
	
  
Start	
  &	
  join	
  conversa4ons….	
  Comment	
  &	
  share	
  Group	
  Discussions	
  Direct	
  Messages	
  Publish	
  content	
  	
  
Copyright	
  Wildfire	
  Social	
  Marke5ng	
  2015	
  
Your	
  
LinkedIn	
  
Profile	
  is	
  
Never	
  
Finished.	
  
It	
  grows	
  
with	
  
you…	
  	
  	
  
What	
  is	
  the	
  first	
  ac4on	
  you	
  will	
  
take	
  to	
  start	
  building	
  your	
  
personal	
  brand	
  with	
  LinkedIn?	
  
	
  
Next	
  Step	
  
Please	
  share	
  
Next	
  Workshop	
  	
  
Friday	
  18th	
  Sept	
  9:30am	
  –	
  12:30pm	
  
East	
  Vic	
  Park	
  	
  	
  	
  	
  	
  	
  $165	
  
hZp://linkedinsept2015.eventbrite.com.au	
  	
  
	
  
1-­‐1	
  session	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  $330	
  
Personal	
  Branding	
  
Thursday	
  10th	
  September	
  
9:30	
  –	
  11:30	
  am	
  	
  	
  East	
  Vic	
  Park	
  
No	
  cost	
  
h]ps://rethink10sept.eventbrite.com.au	
  	
  
Burning	
  Ques4ons?	
  
Call	
  Jo	
  :	
  0422	
  431	
  039	
  
Email:	
  jo@wildfiresm.com	
  
www.wildfiresocialmarke4ng.com	
  
@joatwildfire	
  
Marke4ng	
  Consul4ng	
  /	
  LinkedIn	
  Training	
  

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LinkedIn and Personal and Professional Branding with Wildfire Social Marketing

  • 1. Personal & Business Branding For Professionals and Business Owners with LinkedIn
  • 2.  1.  Becoming  KNOWN            2.  Crea4ng  LIKEABILITY            3.  Building  TRUST   To be Remembered and Referred How Can You Use LinkedIn?
  • 3. Copyright  Wildfire  Social  Marke5ng  2015  
  • 4. How can you stand out? Stats  from  LinkedIn  4  August  2015   Copyright  Wildfire  Social  Marke5ng  2015     40%  Use  Daily     56%  Male  vs  44%  Female  
  • 5. Conversa5on   WHO are you and WHAT do you want to achieve? What is Strategy WHO do you want to reach?
  • 6. Posi5oning  Through  Profile     •  Who  are  you?   •  Who  do  you  help?   •  How  you  help  them?  >   1.  Becoming  KNOWN  
  • 7. Copyright  Wildfire  Social  Marke5ng  2015   One does not network with a bag on your head       Copyright  Wildfire  Social  Marke4ng  2015  
  • 8. 14  x   How can you position yourself ? Your Headline follows you everywhere – use wisely
  • 9. Connec5ng  &  Communica5ng            Build  a  network              Be  ‘social’          Invest  in  rela5onships     2.  Crea4ng  Likeability  
  • 10. Develop Your Own Connection Strategy Build a Network What is a Connection
  • 11.   “Connect  with   Conversa4on”   Copyright  Wildfire  Social  Marke5ng  2015   One does not merely hand over a business card and walk away.
  • 12.  Engage  &  Experience            Create  and  share  content          Engage  with  your  network          Recommend  to  say  thanks     3.  Building  Trust  
  • 13. Conversa5on   Content   Find Your Voice…..       Start  &  join  conversa4ons….  Comment  &  share  Group  Discussions  Direct  Messages  Publish  content    
  • 14. Copyright  Wildfire  Social  Marke5ng  2015   Your   LinkedIn   Profile  is   Never   Finished.   It  grows   with   you…      
  • 15. What  is  the  first  ac4on  you  will   take  to  start  building  your   personal  brand  with  LinkedIn?     Next  Step   Please  share  
  • 16. Next  Workshop     Friday  18th  Sept  9:30am  –  12:30pm   East  Vic  Park              $165   hZp://linkedinsept2015.eventbrite.com.au       1-­‐1  session                    $330  
  • 17. Personal  Branding   Thursday  10th  September   9:30  –  11:30  am      East  Vic  Park   No  cost   h]ps://rethink10sept.eventbrite.com.au    
  • 18. Burning  Ques4ons?   Call  Jo  :  0422  431  039   Email:  jo@wildfiresm.com   www.wildfiresocialmarke4ng.com   @joatwildfire   Marke4ng  Consul4ng  /  LinkedIn  Training