Brand new digital agency specializing in: Community Building & Management Content Marketing Social Media Strategy & Management Branding …More to come!
Berrak Sarikaya (@BerrakDC) Gen-Y Digital Native/Blogger Conversation Driver Writer Amplifier Community Builder Social Media Junkie Rare D.C. Native Has a Penguin Posse
“People talk about brands. Brands fill our lives because they fill our eyeballs, ears, memories, and hearts. The trick is to become one. It never happens overnight, but you know when you’ve become one. Your fans, followers, friends, and freaks will let you know.” - Sam Davidson, Proof Branding “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
Is recognizable Incites emotions Has to be trusted Has to be competitive Can be weak and get lost in the noise Is the whole package
Shouldn’t happen by accident.If you haven’t already: Someone is probably Googling you right now. What will they find?
"Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi- permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.“ - Tim Ferriss, Author of the 4-Hour Work Week
Have a place online where all of your networks are linked.
Blogger since 2003 - Including LiveJournal & Myspace On Facebook since August 21, 2004 On Twitter since May 17, 2007 (Formerly known as DCPrincessQ, DC_PQ) Until 2010, blogged & networked online as Jordan Q. Became an entrepreneur in 2011 after freelancing for 2 years. Used Twitter to change careers.
“A rose by any other name would smell as sweet.” William Shakespeare Used a pen name for years so my brand was built under a fake name but it was still strong. Authenticity & consistency were the cornerstones in my accidental strategy.
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. Its that simple -- and that hard. And that inescapable.” – Tom Peters
What are the top qualities you want people to notice about you?
Don’tspend your time trying to fit the mold – you have qualities that make your brand unique. Figure out the pieces and then amplify yourself using the tools available to you.
Ifyou’re not on Twitter, you’re doing it wrong Participate in chats Engage and contribute to the conversation Follow industry leaders Be yourself Build your brand in 140 character increments
Your brand is your story. How can you share your story without writing it down? Blogging is your chance to show your opinion, experience, and increase your brand’s visibility. Blogging generates conversation. Blogging will help you establish credibility in your field.
Ifyou’re not using LinkedIn, you’re missing out on a substantial network. Make sure your profile is updated, and if possible, get recommendations from past & present coworkers. Answer questions to establish yourself and your knowledge. Join groups to connect with other professionals & increase your presence.
You don’t have to scrub your personality clean but don’t put upanything you don’t want coming back to bite you.
Your Facebook is a part of your personal brand. Make sure there aren’t any skeletons in the closet.
Consistent Transparent Authentic Helpful Engaging Focused In Charge A good listener
“If you dont getnoticed, you donthave anything. You just have to be noticed, but the art is in getting noticednaturally, without screaming or without tricks." Leo Burnett
Don’t ask “How can I get more followers?” Instead, focus on what you bring to the conversation. Engagement = Visibility
Go to networking events and introduce yourself to someone new every time Meetpeople for coffee to chat without an agenda
Want to continue the conversation? Find me online? email@example.com www.twitter.com/berrakdc http://www.linkedin.com/in/berrakdc www.berraksarikaya.com