LinkedIn is an important social media platform for careers, as 89% of companies use it for recruiting and 86% of employers want candidates to optimize their profiles. The document outlines 5 tips for building a successful LinkedIn presence: 1) plan your profile, 2) build a complete profile, 3) build your network carefully, 4) be active and generous by sharing content, and 5) leverage other networks to monitor your personal brand online. It also notes that over 30,000 Italian companies have LinkedIn pages and millions of professionals use it for opportunities.