HOW LINKEDIN HELPS YOUR
CAREER
Why social media are important for career?*

89% of companies
        use social media for recruiting              65% of companies
                                                     sucessfully hired via
86% of employers                                     Social Media
     say candidates should make their profile more
     employer-friendly

79% of hiring managers
        review applicant’s on-line info




 *Job vite Social recruiting Survey 2011
Networks most used by companies
Be in the right place is the #1 step
95% of companies hired via LinkedIN
WHAT ABOUT ITALY ?
30K+ Italian Companies                have a LinkedIN
   Page
3.770
 I.T.
                                    189                > 22.000
                                  HIRING ON LINKEDIN     HR PROFESSIONAL




          1.187      1.146
        Marketing &
                    Management
        Advertising
                     Consulting
HAVE A GLOBAL APPROACH
5 tips to build a successfull presence
on Linkedin

  #1
  Plan your presence
  Who you are

  Why you use linkedin

  What you do

  When you did

  Who you want to reach
5 tips to build a successfull presence
on Linkedin

   #2
  Build a profile and ….
  Put a face on IT
Ensure your profile is complete and up-to-
date
Users with complete profiles are 40 times more likely to receive opportunities through
LinkedIn!


Take care about Photo

Use a strong headline

Describe your experience
and education

Publish your Website

Tag your self with skills

Obtain Reccomendetion
5 tips to build a successfull presence
on Linkedin

 #3
 Build your network
 at the right speed
 IMPORT CONTACTS FROM
 YOUR PERSONAL ADDRESS LIST


 IMPORT ONLY PEOPLE YOU KNOW
Get Introduced or introduce your self
                     According to linkedin policy you are
                     allowed to link only people you really
                     know!

                     LinkedIN allow connection to:

                     • Friends
                     • Collegues
                     • Classmates
                     •People you have made business with
                     •Members who you share groups with

                     LinkedIn initially allows all users to
                     send up to 3000 invitations
5 tips to build a successfull presence
on Linkedin

 #4
 Be active, be
 generous
 Show what you do

 Join groups and be a contributor

 Post and Aswer to questions
SHOW WHAT YOU DO …
             You can enrich your profile
             integrating the contents you
             produce among the social
             media sphere



             Be consistent with your goals
             and your profile…
BE RECOGNIZED AS AN EXPERT
                Help LinkedIN Members

                Join groups and share relevant
                contents useful to audience
HOW TO CHOOSE THE RIGHT
             GROUP?
#1   SEARCH WITH KEYWORD             #OR
                                     FILTER CATEGORY AND
                                     COUNTRY




#2   LOOK AT GROUPS JOINED BY YOUR
     CONTACT




#3   TAKE A LOOK TO GROUP
     STATISTICS
5 tips to build a successfull presence
on Linkedin

 #5    Use your LinkedIN Home Page
ARE YOU REACHING YOUR
                   GOALS?
 Profile statistic gives useful information




• Number of connection You Have
• Most frequent function in your
  network
• Most frequent location
• Fast growing Functions
• Fast growing Locations                      Only Premium
• How many times you appeared                 accounts have
  in search                                   detailed information
• People who visited your profiles
EXTRA tip to build a successfull presence
on Linkedin

 #BONUS                            Don’t ignore other networks


 Hiring Managers probably will
 look at you on other Social
 Networks

 You are always a professional
 also when you share in Facebook
Monitor Your Personal Brand
      among the web
Global personal positioning stats
WHAT DOES THE WEB KNOW
      ABOUT ME?
HOW MUCH ARE YOU
   INFLUENT?
SOMEONE IS MENTIONING ME?
WHO’S TALKING ABOUT ME?
THANKS FOR ATTENTION !


                        SIMONE FAVARO




                         linkedin.com/in/simonefavaro




SOME RESOURCES USED FOR THIS PRESENTATION

JOBVITE SOCIAL RECRUITING SURVEY 2011 – LINKEDIN ADVERTISING TOOL – LINKEDIN
COMPANY SEARCH

IMAGES ARE FREELY DOWNLOADED BY “GOOGLE® IMAGES “ OR THEY ARE SCREEN
CAPTURES OF MY PERSONAL ACCOUNT

How linkedin helps your career

  • 1.
    HOW LINKEDIN HELPSYOUR CAREER
  • 2.
    Why social mediaare important for career?* 89% of companies use social media for recruiting 65% of companies sucessfully hired via 86% of employers Social Media say candidates should make their profile more employer-friendly 79% of hiring managers review applicant’s on-line info *Job vite Social recruiting Survey 2011
  • 3.
    Networks most usedby companies
  • 4.
    Be in theright place is the #1 step
  • 5.
    95% of companieshired via LinkedIN
  • 6.
  • 7.
    30K+ Italian Companies have a LinkedIN Page 3.770 I.T. 189 > 22.000 HIRING ON LINKEDIN HR PROFESSIONAL 1.187 1.146 Marketing & Management Advertising Consulting
  • 8.
    HAVE A GLOBALAPPROACH
  • 9.
    5 tips tobuild a successfull presence on Linkedin #1 Plan your presence Who you are Why you use linkedin What you do When you did Who you want to reach
  • 10.
    5 tips tobuild a successfull presence on Linkedin #2 Build a profile and …. Put a face on IT
  • 11.
    Ensure your profileis complete and up-to- date Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn! Take care about Photo Use a strong headline Describe your experience and education Publish your Website Tag your self with skills Obtain Reccomendetion
  • 12.
    5 tips tobuild a successfull presence on Linkedin #3 Build your network at the right speed IMPORT CONTACTS FROM YOUR PERSONAL ADDRESS LIST IMPORT ONLY PEOPLE YOU KNOW
  • 13.
    Get Introduced orintroduce your self According to linkedin policy you are allowed to link only people you really know! LinkedIN allow connection to: • Friends • Collegues • Classmates •People you have made business with •Members who you share groups with LinkedIn initially allows all users to send up to 3000 invitations
  • 14.
    5 tips tobuild a successfull presence on Linkedin #4 Be active, be generous Show what you do Join groups and be a contributor Post and Aswer to questions
  • 15.
    SHOW WHAT YOUDO … You can enrich your profile integrating the contents you produce among the social media sphere Be consistent with your goals and your profile…
  • 16.
    BE RECOGNIZED ASAN EXPERT Help LinkedIN Members Join groups and share relevant contents useful to audience
  • 17.
    HOW TO CHOOSETHE RIGHT GROUP? #1 SEARCH WITH KEYWORD #OR FILTER CATEGORY AND COUNTRY #2 LOOK AT GROUPS JOINED BY YOUR CONTACT #3 TAKE A LOOK TO GROUP STATISTICS
  • 18.
    5 tips tobuild a successfull presence on Linkedin #5 Use your LinkedIN Home Page
  • 19.
    ARE YOU REACHINGYOUR GOALS? Profile statistic gives useful information • Number of connection You Have • Most frequent function in your network • Most frequent location • Fast growing Functions • Fast growing Locations Only Premium • How many times you appeared accounts have in search detailed information • People who visited your profiles
  • 20.
    EXTRA tip tobuild a successfull presence on Linkedin #BONUS Don’t ignore other networks Hiring Managers probably will look at you on other Social Networks You are always a professional also when you share in Facebook
  • 21.
    Monitor Your PersonalBrand among the web
  • 22.
  • 23.
    WHAT DOES THEWEB KNOW ABOUT ME?
  • 24.
    HOW MUCH AREYOU INFLUENT?
  • 25.
  • 26.
  • 27.
    THANKS FOR ATTENTION! SIMONE FAVARO linkedin.com/in/simonefavaro SOME RESOURCES USED FOR THIS PRESENTATION JOBVITE SOCIAL RECRUITING SURVEY 2011 – LINKEDIN ADVERTISING TOOL – LINKEDIN COMPANY SEARCH IMAGES ARE FREELY DOWNLOADED BY “GOOGLE® IMAGES “ OR THEY ARE SCREEN CAPTURES OF MY PERSONAL ACCOUNT