LinkedIn is an important social media platform for careers, as 89% of companies use it for recruiting and 86% of employers want candidates to optimize their profiles. The document outlines 5 tips for building a successful LinkedIn presence: 1) plan your profile, 2) build a complete profile, 3) build your network carefully, 4) be active and generous by sharing content, and 5) leverage other networks to monitor your personal brand online. It also notes that over 30,000 Italian companies have LinkedIn pages and millions of professionals use it for opportunities.

1. HOW LINKEDIN HELPS YOUR
CAREER

2. Why social media are important for career?*
89% of companies
use social media for recruiting 65% of companies
sucessfully hired via
86% of employers Social Media
say candidates should make their profile more
employer-friendly
79% of hiring managers
review applicant’s on-line info
*Job vite Social recruiting Survey 2011

3. Networks most used by companies

4. Be in the right place is the #1 step

5. 95% of companies hired via LinkedIN

6. WHAT ABOUT ITALY ?

7. 30K+ Italian Companies have a LinkedIN
Page
3.770
I.T.
189 > 22.000
HIRING ON LINKEDIN HR PROFESSIONAL
1.187 1.146
Marketing &
Management
Advertising
Consulting

8. HAVE A GLOBAL APPROACH

9. 5 tips to build a successfull presence
on Linkedin
#1
Plan your presence
Who you are
Why you use linkedin
What you do
When you did
Who you want to reach

10. 5 tips to build a successfull presence
on Linkedin
#2
Build a profile and ….
Put a face on IT

11. Ensure your profile is complete and up-to-
date
Users with complete profiles are 40 times more likely to receive opportunities through
LinkedIn!
Take care about Photo
Use a strong headline
Describe your experience
and education
Publish your Website
Tag your self with skills
Obtain Reccomendetion

12. 5 tips to build a successfull presence
on Linkedin
#3
Build your network
at the right speed
IMPORT CONTACTS FROM
YOUR PERSONAL ADDRESS LIST
IMPORT ONLY PEOPLE YOU KNOW

13. Get Introduced or introduce your self
According to linkedin policy you are
allowed to link only people you really
know!
LinkedIN allow connection to:
• Friends
• Collegues
• Classmates
•People you have made business with
•Members who you share groups with
LinkedIn initially allows all users to
send up to 3000 invitations

14. 5 tips to build a successfull presence
on Linkedin
#4
Be active, be
generous
Show what you do
Join groups and be a contributor
Post and Aswer to questions

15. SHOW WHAT YOU DO …
You can enrich your profile
integrating the contents you
produce among the social
media sphere
Be consistent with your goals
and your profile…

16. BE RECOGNIZED AS AN EXPERT
Help LinkedIN Members
Join groups and share relevant
contents useful to audience

17. HOW TO CHOOSE THE RIGHT
GROUP?
#1 SEARCH WITH KEYWORD #OR
FILTER CATEGORY AND
COUNTRY
#2 LOOK AT GROUPS JOINED BY YOUR
CONTACT
#3 TAKE A LOOK TO GROUP
STATISTICS

18. 5 tips to build a successfull presence
on Linkedin
#5 Use your LinkedIN Home Page

19. ARE YOU REACHING YOUR
GOALS?
Profile statistic gives useful information
• Number of connection You Have
• Most frequent function in your
network
• Most frequent location
• Fast growing Functions
• Fast growing Locations Only Premium
• How many times you appeared accounts have
in search detailed information
• People who visited your profiles

20. EXTRA tip to build a successfull presence
on Linkedin
#BONUS Don’t ignore other networks
Hiring Managers probably will
look at you on other Social
Networks
You are always a professional
also when you share in Facebook

21. Monitor Your Personal Brand
among the web

22. Global personal positioning stats

23. WHAT DOES THE WEB KNOW
ABOUT ME?

24. HOW MUCH ARE YOU
INFLUENT?

25. SOMEONE IS MENTIONING ME?

26. WHO’S TALKING ABOUT ME?

27. THANKS FOR ATTENTION !
SIMONE FAVARO
linkedin.com/in/simonefavaro
SOME RESOURCES USED FOR THIS PRESENTATION
JOBVITE SOCIAL RECRUITING SURVEY 2011 – LINKEDIN ADVERTISING TOOL – LINKEDIN
COMPANY SEARCH
IMAGES ARE FREELY DOWNLOADED BY “GOOGLE® IMAGES “ OR THEY ARE SCREEN
CAPTURES OF MY PERSONAL ACCOUNT