Jo Saunders is a digital marketing consultant and LinkedIn expert who runs workshops and presentations on social media strategy and using LinkedIn effectively. She has over 15 years of experience in events, conferences, and digital communication. Her sessions are interactive and aim to provide attendees with practical strategies and the confidence to leverage LinkedIn for business purposes. Fees for her presentations and workshops start at $550 for a short session in Perth.

1. P r e s e n t e r K i tP r o f i l e
Jo Saunders

2. If you are looking to
understand social
media and digital
communication, and are
an individual, business or
organization, you are in
the right place.
Jo Saunders is often
engaged to run
workshops, seminars, and
presentations, in-house,
at conferences, via
webinar or special events
about social media tool,
digital strategy and the
platform she is known for;
LinkedIn.
Digital Marketing and LinkedIn Education
In-House Workshops
We can deliver custom LinkedIn training
for your staff at your premises. This can be
designed to run for 30 minutes to a full day, or
multiple sessions. Fees start at $550 for a short
presentation in Perth and we can factor in
travel to your location. Request a quote.
Conference Presentations, Seminars and
Workshops
Book us to give a presentation on digital
communication and LinkedIn, or to run a
hands on workshop. Fees start at $550 for
a short presentation in Perth and we can
factor in travel to your location. Request a
quote.
Webinars / Online Events
If you require a webinar / online event
speaker we can assist. We have access to
Go to Webinar or we can work with your
webinar tools. Contact us to discuss your
needs.
Public Workshops – LinkedIn
These workshops generally run for half a day
and are listed on Eventbrite. Tickets are
generally between $250 - $300 depending
on format and audience size.
Public Workshops – Digital Marketing
These workshops are generally run for a full
day with multiple presenters.
www.wildfiresm.com 0422 431 039 jo@wildfiresm.com

3. 5 Reasons Why You Should Book Jo
1. Described as the Key Person of Influence for LinkedIn, by an Australian branding expert.
2. Jo reveals many of her own tips and tricks and will help you ignite your fire for LinkedIn,
and feel inspired and confident to continue using LinkedIn as a marketing and social me-dia
• LinkedIn for Finance Professionals
• LinkedIn for Legal Professionals
• LinkedIn for Real Estate Professionals
• LinkedIn for Speakers and Authors
• LinkedIn for Personal Branding
• The 3 LinkedIn Succees Strategies
• Social Media Succees Strategies
• Twitter Strategy for Events
• Digital Content Strategy
• Personal Digital Branding Essentials
• Managing Your Digital Footprint
platform for ‘your brand’.
3. Her positive attitude and infectious enthusiasm makes subjects that can be less than
exciting come alive (although what is not exciting about LinkedIn?!?).
4. You will leave the session with the knowledge, tools, and the confidence to take your
LinkedIn to the next level, annd build into your marketing strategy.
5. Jo is often described as engaging, authentic and incredibly generous with her knowl-edge.
Her presentation style is relaxed, inclusive and fun.
Presentation
Topics
Recent Speaking Engagements
• City of Canning – Get Connected Expo
• Pitcher Partners
• National Speakers Association Australia –
National Conference 2014
• Gladys Newton School – staff PD
• Millenium3
• Women in Business WA
• Melville Cockburn Chamber of Commerce
• Change Management Institute
• Small Business Centre South East Metro
• Small Business Centre Wellington – Collie
• National Speakers Association Australia –
• ServCorp
• Superior Business Network
• Wheatbelt NRM
• Yanchep Business Women’s
Breakfast
• Acting Classes in Perth –
The Business of Acting
• Coach Cannonball Retreat
• South West Business Women
• Ninex - 4 Pillars of Online
Success
Perth Chapter, Digital Marketing Panel
www.wildfiresm.com 0422 431 039 jo@wildfiresm.com

4. Digital Marketing and LinkedIn Sessions
Here are a sample of some of our workshops and seminars that we can run for your
organisation;
LinkedIn For <Your Industry> Professionals
With over 6 million Australian professionals
currently leveraging the communication
power of LinkedIn and well over 300 million
users around the world, now is the time to
learn how to get the best return from the
largest professional social network.
If you are not there, or have an incomplete
or dormant profile, you are missing out on
opportunities!
Not only is it an effective recruitment and
research tool, but it is an essential digital
identity and personal branding tool, a
publishing platform and networking tool
for any professional. Whether you are a
business owner, or employee, LinkedIn is the
tool to showcase your personal brand, tell
your story and connect to the right people.
This workshop will help you understand the
value of LinkedIn, through show and tell,
enlightenment and some trade secrets to
implement straight away. Jo will cover how
to set up your LinkedIn Profile effectively to
get more exposure, and how to use it as a
networking and personal marketing tool to
increase your opportunities and stand out
from the crowd.
Personal Branding and
Your LinkedIn Profile
This interactive
workshop will help you
understand how to set
up your LinkedIn Profile
effectively to get more
exposure, and position
yourself as an expert in
your niche
You will learn how to:
1. Effective set up tips to reach your target
market.
2. Best practice communication
3. Integrating LinkedIn into your business
communication and marketing.
The 3 LinkedIn Succees Strategies
Once a Profile is set up, 3 core strategies
need to be developed to use LinkedIn
effectively to get the most from your Profile.
www.wildfiresm.com 0422 431 039 jo@wildfiresm.com

5. Biography
Jo Saunders has been helping individuals
connect and communicate since the early 90s,
through pen and paper, events and now social
media. She is an educator and ideas person,
so combine these for unique presentations
customised to the audience. Jo can guarantee
that you will not see an identical presentation,
because the tools evolve, new ways of looking
at things arrive and the audience and their
needs are different. You will never get ‘death
by powerpoint’ from Jo!
Jo Saunders of Wildfire Social Marketing, is a digital marketing consultant who loves to work
with clients to build the right strategy, employ the right tools to reach the right people. She
is known for her expertise and passion for using LinkedIn successfully, and is often referred
to as a LinkedIn Guru or Go-To-Girl, but really she is a LinkedIn Geek who loves educating
clients and learning! What she is really passionate about is inspiring professionals to have
the courage to be real, find your own voice and share your story. She may live and breathe
digital communication, but she is an old-school girl at heart, who loves pen and paper, and
face to face connection, and often ditches her devices and disconnects digitally.
She facilitates group training, 1-1 coaching and consulting in the use of LinkedIn and social
media marketing tools, for professionals, small to medium businesses and organisations.
With a 15 + year background in corporate events and conference, from conception, to
marketing and management, she specialises in social media set up and management
for conference. She is passionate about helping professionals connect and communicate
effectively and authentically, to build relationships and results.
INTERESTING FACTS
• Jo has always been fiercly independant - she had
multiple paper rounds in the UK as soon as she able.
• Her first business involved selling her decorated soaps
to family, friends and local community at age 11.
• At age 18 she launched Correspondamania Penpal
Club, which ran for 7 years, to help people connect
and communicate around the world for fun.
• She loves stationery so partnered with a friend to run
a stationery business - she still has some of the stock!
• Her best ideas start on the whiteboard in the shower.
• Her home is known as ‘The J House’ - all 5 members
of her family have J names, except the dog. Minky
is a resue dog, and couldn’t really be ‘branded’.
• Being a WHY person she is passionately curious and
asks lots of questions :)
www.wildfiresm.com 0422 431 039 jo@wildfiresm.com

6. “Today I attended Jo’s LinkedIn
training session in Melbourne and,
wow, was I impressed! A really fun
but super-informative session that
actually IGNITED THE FIRE (yes I said
it!) in my belly for LinkedIn. And trust
me - that’s a mean feat right there!
If you get a chance to attend one
of Jo’s sessions, I highly recommend
it. She’s a great teacher, really
professional but approachable,
knowledgeable and fun - HIGHLY
RECOMMEND!”
Rosie Shilo, Virtually Yours
“Keeping the momentum going
Jo Saunders - I made a list of my
actions and my VA and I are working
through them. Thanks so much for a
bursting-at-the-seams content rich
seminar - it was awesome!”
Pauline Bright, Bright Busines
Coaching
“As a Branding and Media Photographer my clients are
all on LinkedIn. So why then am I spending most of time
on Facebook and only occasionally checking LinkedIn?
Because I needed help! To learn how to best use LinkedIn
to serve my clients and prospects plus give me a ROI for
the time I’d be putting into it. But, I had no one to turn
to that I could trust to teach me the core elements in a
non-BS kinda way, get straight to the point and conduct
a learning session that was jam packed with the right info
to give me the confidence to take on LinkedIn as my
major social media platform.
Enter Jo Saunders of Wildfire Social Marketing - the Key
Person of Influence for LinkedIn. I attended her 1/2 day
workshop and left the course feeling highly educated,
‘de-confused’ about how LinkedIn works and confident
to work on my profile and business page so that it rocks!”
Kon Iatrou, IKON images
“Jo’s Linked In workshop was an excellent half day spent.
I walked away with renewed confidence, new ideas and
practical strategies to put in place to enhance and use my
Linked In profile to my advantage. I would recommend Jo
to anyone wanting to move forward in their knowledge
and application of social media platforms.”
Ashley Michailaros, Write 4 Business
“I attended Jo Saunder’s LinkedIn Workshop recently,
one of the best workshops I have attended, it was
educational and hands on...you come away ‘with
new skills’ and feeling inspired and motivated
to continue learning and using LinkedIn as a
marketing and social media platform for your brand”
Debbie Bridges, Stocker Preston Real Estate
“A wonderful workshop packed
with useful information to help link
up with the world! It even included a
few helpful hints about Twitter. I am
now more confident using Linked
In and Jo is such a warm, friendly
person who openly helps you find
the information you need to know.”
Fiona Cooper Smyth, Coup-PR.com
For more reviews, head to my website or LinkedIn Profile;
http://au.linkedin.com/in/josaunders/
Book Jo Saunders
Contact us to discuss your needs
and check availability.
Testimonials
www.wildfiresm.com 0422 431 039 jo@wildfiresm.com