Is your personal brand ready to start applying for jobs? Laura Gainor, Executive Director of United Adworkers, walks through how to develop a strong personal brand. For this presentation, Laura challenges UWM Ad Club students with a 7-day challenge to become an #AdworkersBlogger. For more details about United Adworkers, the premier advertising club in Milwaukee, visit Adworkers.com.

1. Adworkers.com
UWM Ad Club Meeting - March 31, 2015
how to Make sure your
personal brand doesn’t suck
Laura Gainor
Executive Director
United Adworkers

2. about laura gainor
Executive Director, United Adworkers
Milwaukee’s Premier Advertising Club
!
Social Media & Digital Marketing
Consultant
!
LinkedIn.com/in/LauraGainor
@LauraGainor - @UnitedAdworkers

3. about united
adworkers
Premier advertising club in Milwaukee.
!
Speaker events, networking opportunities,
student mentor program, Milwaukee 99
Awards Show, agency tours and more!
!
Student membership is FREE!
So why not? ADWORKERS.com
2015 membership card designed by
Kelsey Barnowsky & David Zimmerman

4. Adworkers.com
career experience

5. developedbranding&launchedbusiness
mycareertoday
college & internship opportunities networked to get jobs in cLT
utilized social media to get a job in MKEasked to come to gMR to lead social team

6. Launch Your Career.
It starts with you
and your brand.

7. google your name
❖ Employers ARE going to
search for your name.
❖ What are the top results?
❖ What pictures or content is
included?
❖ Do you have content shared
that showcases your expertise?
❖ What should you delete?

8. Adworkers.com
build your online presence
personal
be aware of
what you post
strong
visuals
videos
blog
content
professional
networking
@useyourname

9. where do you start?
❖ What is my brand?
❖ What are my goals?
❖ How can my expertise help
others?
❖ How do I want to represent
myself?

10. brand your channels
❖ Use your name as the
username.
❖ If your name is too common,
use a middle initial.
❖ Do not use numbers or __.
❖ Use the same photo.
❖ Good quality, non-pixellated.

11. know your audience
❖ Who are you trying to engage
with?
❖ What is your voice on each
specific channel?
❖ How are you engaging with
your contacts?
❖ What is the quality of the
content you’re sharing?
Frequency?

12. What is “content”?
❖ Share articles and advice from
experts/publications you admire
in your field.
❖ Showcase recent projects.
❖ Blog about topics that showcase
your thought leadership.
❖ Provide book reviews on
Amazon and similar sites.
❖ Post photos.

13. constantly grow your network
❖ After you meet someone,
connect with them on
LinkedIn.
❖ Send a hand-written note.
❖ Follow industry experts on
Twitter.
❖ Engage with contacts on a
regular basis.

14. UWM STUDENT
personal branding
successes

15. linkedin profile

16. twitter profile + content shared

17. showing interest in the industry

18. participate & engage in opportunities

19. how will you
differentiate yourself?

20. paper resume vs. virtual resume
❖ Go beyond the paper resume.
❖ How can you creatively present
your portfolio/resume?
❖ Take advantage of the FREE
Adworkers student
membership. Ask for advice
from professionals.
❖ Showcase your skills and
expertise virtually.

21. Provide Ideas During the interview
❖ Do your research before going
into an interview.
❖ What are some of their current
projects they’re working on?
❖ Prepare a virtual resume and
include a few idea slides for
the company you’re
interviewing with.
❖ But DO NOT insult any work.

22. application example
‹#›
STRATEGIC SOCIAL IDEATION | RECOMMENDATIONS
August 17, 2013
https://www.slideshare.net/secret/pKoMnStPq0XU7T

23. Ready for a challenge?

24. #HireMe 7 day Challenge
❖ What if you had 7 days to
create a compelling virtual
resume/presentation?
❖ We need an
#AdworkersBlogger.
❖ You are challenged to submit a
creative application, due on
Tuesday, April 7, 2015.
❖ How will you differentiate
yourself?

25. #HireMe 7 day Challenge
❖ Send your submission any way
you’d like.
❖ laura@adworkers.com
❖ One (1) person will be chosen
to be an #AdworkersBlogger.
❖ Remember, it doesn’t have to
just be a presentation. Think
outside the box.
❖ Good luck!

26. thank you!
lauragainor.com - adworkers.com
laura@adworkers.com
@lauragainor - @Unitedadworkers
linkedin.com/in/lauragainor